 If you've tried dropshipping and it hasn't worked out for you, then this is the video for you. Or perhaps you want to get started in dropshipping but you're worried about saturation, well then this is the video for you. Today I'm going to show you and explain why over 90% of Shopify stores that start up end up failing within the first 12 months. I'm going to ask you a question about your current business and depending on how you answer that question will highlight the reasons why your business potentially failed. So that question is how easy is your business to replicate. Now you might be thinking well what does that mean? So let me explain. Before I do though I want to show you the screenshot taken from reconvert. I did a little bit of research on this and it seems like the general consensus because nobody's going to pinpoint the exact percentage but the general consensus is out of every 10 startups only one will last through the times and become successful. So basically 10% give or take of Shopify stores succeed. When you watch videos on YouTube when you see people posting screenshots on Twitter on Facebook it can be quite easy to come to the conclusion that everybody's making a ton of money doing this when in reality over 90% of people are actually failing. So if you are in that bigger percentage then you are not alone. Personally I think the numbers are a bit high in that given my experience doing YouTube videos now talking to probably tens of thousands of people at some point and hearing their experiences then I would probably say the number is somewhere closer to 95. So I think something that we can all agree on is that to be successful you have to be better than everyone else or at least in that top percent because if you're the same as everybody else we've already seen that everybody else fails or the majority of people fail. So if you're the same as the majority of the people the majority of the people fail and therefore you're destined for the same outcome. This brings us back to that question how easy is your business to replicate. If I can replicate your business your Shopify store in 24 hours never mind one or two months or six months or a year if I can do it in as little as 24 hours then how can you truly expect to be successful and therefore you should ask yourself how easy my business is to replicate. If you've used a free theme so these are just some general examples. If you've used a free theme if you've used supplier product images so you've imported them from CJ drip drop shipping you haven't edited them you've imported them from Ali Express. If you're using recycled ad content and you're sourcing your products from a Chinese supplier then your business is very very easy to replicate. Me personally given my experience building stores doing that sort of thing I can literally open a Shopify store and be the exact same as you if not better than you within 24 hours. If it was really that easy and anybody could start a successful business within 24 hours everybody would be doing it because 24 hours is not a lot of time most people are willing to invest this amount of time into achieving something not just in business this goes for anything if you want to learn how to play golf most people will probably invest more than a day learning how to play golf before they either decide to give up or they decide they actually want to carry on and keep doing it. Hey just real quick just 20 seconds of your time before we get back to the video I just want to make you aware of a free training that I've recorded and is available to everybody. This training will show you how to profit from Shopify dropshipping in 21 days. Now I know that is a bold claim but we've had hundreds of people go through this very same training and achieve that very same goal. So this training it will show you how to find your very first winning product it will show you how to find quality supplies that will deliver your product in less than seven days no Chinese suppliers that take two to three weeks to deliver poor quality and plastic products. I'll show you how to build a professional and high converting industry standard Shopify store at above three percent and I'll also show you how to target people who are interested and want to buy your product and like I said find your very first customers in three weeks it's 100% free won't cost you a single penny all I ask is for your email address and I ask you for that so I can also send you this so this is also 100% free everybody who watches the training gets my personal handpicked selection it's a PDF download of 194 profitable product ideas for 2023 so by watching this training not only do you get the products you need to sell but you also get the strategy that you need to sell them. If that sounds good to you make sure you check out the top link in the video description below thanks. So if you are currently running a business only requires about a day's worth of input you are therefore pretty much competing with most people and remember most people fail at this so to be successful you have to do things that most people are willing not to do or at least 90% of people are not willing to do so this is things like investing more money into your business obviously there's going to be people out there a lot more people willing to invest a hundred dollars into a business than around people willing to invest a thousand dollars into a business you need to take your time building something unique if you try and build and rush Shopify store in a couple of days somebody with the same experience who might take a week or two weeks is obviously going to build a much higher quality Shopify store and those people that tend to have the patience and do things properly and get it right before they rush into things tend to be the people that succeed in the long run and number three is put a lot of thought into your business thinking about the kind of products that you want to sell thinking about the kind of market that you want to target thinking about who your ideal customer is thinking about the kind of brand that you want to create thinking about what your strategy is going to be for the next six months for the next year for the next two years these are all things that most people do not consider when they get involved in this business so here are three quick examples then of what those things are these are typically things that you will not see the generic Shopify drop shipping business doing so number one is custom packaging and or product the reason I put that is because it's a lot quicker and cheaper to get started with custom packaging because it's a lot cheaper to make whereas if you want to get your product custom made with your logo on you will have to commit to whatever the moq is for that supply it might be 100 units might be 500 might be a thousand whereas getting say 200 boxes printed with your logo on it's going to be a lot quicker and a lot cheaper and it's not that much trouble for your supplier to pick up your box versus just the generic one that you're using so here's an example then taken from vanityled.com this is a 1.5 year old Shopify store making half a million annual revenue in the makeup niche making approximately 20 grand per month in net profit so a couple of things to point out here is they've not been in business that long 18 months is not a long time but the beauty of this business model is that once you have the right product and the right strategy you can make money very quickly but obviously you need those first two things first so this is vanityled this is just a screenshot taken from their reviews we can see clearly this is a box that's been custom printed with their message and their logo on it I don't know about you but if you take a look at or have a quick think now about all of the drop shipping stores you've ever seen probably the top five percent have some form of custom packaging or custom product so by doing this it instantly sets you apart from that bottom 90 which is where we're trying to stay out of because going back to that statistic that statistic earlier on in the video we know that bottom 90 fail so in terms of how kind of obtainable this is obviously it's cheaper for packaging like I've mentioned to get boxes printed so these are the sorts of things you can go out and get quotations for and then once you've validated this would be my personal recommendation once you've validated the product actually works and the idea works the brand works and you're making it profitable then you can invest in having your product custom made or at least having a logo printed down the product as well number two is original content for ads so for this I'm going to show you a brilliant example from a seven figure drop shipping store called twinkle entry before I actually show you the creative just to show you how I know how they're so successful I just want to show you the fact that this has been going since November 24th 2022 of course when I record this we're in 16th of August so what's that about eight months give or take nearly 50 000 reactions 10 000 comments which is incredible and nearly 20 million views which is obviously pretty impressive if we jump into the comment section we can see I love it we can see here in fact let me open up some more of these so as we go down just keep an eye on the amount of people that bought this product so Natalie I bought it and looks so sweet love all the items I've bought from here but this is my favorite I like this I love it I'm looking forward to seeing it up Merry Christmas everyone I love my enchanted willow vine it's so gorgeous love mine fast shipping I just ordered one yesterday I bought a fairy tree I've ordered one of these love these do you deliver to northern Wales so as you can see there's just comment after comment from people who are interested in the product showing intent of buying this product and actually people who have bought this product as well so for all intensive purposes we know this is a quote unquote winning product that is working that being said let's take a look at the ad creative itself so something to point out there is we know that this con piece of content has been created specifically for this business up until this point there's no signs of the brand but then seven eight nine seconds in is it a bit further 10 seconds in they actually show the website so this has been made specifically for this business they would have paid this person if unless they're involved in the business in some way um but otherwise they would have paid this person to create this piece of content purely for this product and purely for this brand they have somebody of course as we'll see multiple times in fact it's based around that what you would call UGC which is user generated content so this is where somebody comes on to camera holds their iPhone up and films and talks about the product they show it in lots of different settings and locations they show how to buy it on the website so anybody watching this there would be no kind of two arguments or there'd be no trust issues trust is the number one thing that you'll have to overcome as a business advertising online especially if you're brand new so they do a really good way of humanizing the brand making the brand come across as really legitimate and professional by having a real person talking on camera and better yet showing the website showing how the product looks up on the wall and then at the end having a nice call to action as well so the cost to have a piece of original content made for ads is approximately $200 give or take and the time approximately from place in your order depending on who you go with there's a few different people via or e-com do it now below do it you can find people on fiverr but yet do it yourself or get a family member that's confident on camera and the turnaround time is going to be in and around a week maybe even two weeks so again there's an extra $200 that invested into your business which the majority of people are not looking to do especially when it comes to drop shipping drop shipping is such a quick business to get started with and you can do with such a small budget that it attracts mainly people who don't have those larger budgets to invest in it so by investing more money into your business and taking a little bit more time to get a higher quality piece of ad content again you're going to set yourself apart from that bottom 90 percent the third and final thing i want to talk you through is original content for your Shopify store facebook prefers if you're advertising on facebook facebook prefers to send people to websites that have original content they don't just want to be sending people to the same website over and over so those people who have done these things which i mentioned earlier on in the video which is use the free theme so if you're using the same theme as everyone in your stores pretty much going to look the same as everybody else's if you're using supplier product images you're going to have the same imagery on your store if you're using the same ad content it's just going to blend in with all the other people using that same recycled ad content and of course if you're sourcing from Chinese suppliers then your delivery times are probably going to be the same and not too attractive either so to give you guys a great example i'm going to show you acemen.com if you haven't seen acemen.com before then basically they're one of the biggest talks about dropship in stores at the moment they've taken a proven concept which is the back scratcher and they found an item which is readily available to dropship from pretty much everyone aliexpress cjbs zen drop no matter who you go to you will be able to get this product drop shipped but what they do a really good job of is positioning themselves as the original sellers designers manufacturers of this product and they do this because they humanize the brand and every single piece of content every single image you see on the Shopify store will be original to asement so first things first they're not using a traditional free theme like the dawn theme they're using an f30j custom theme move down so i can show you some more of the content so here we can see all of their content is watermarked they have lots of different actors in the gift they have the branded product the bag that it actually comes in again so again it's just eliminating any potential trust issues from a customer because instantly they look super professional and established and legitimate again they have another range of different people using the product and everything is watermarked so it looks original to them they have this custom coded section this is not a default section that anybody can have on their Shopify store you'll need to pay a developer or use an app which will cost money which again is something that most people are not willing to do moving down we can see more custom original video content watermarked it's going to see a few mentions and the refresh back stretcher which is what asement call it some more ugc more original content a before and after to position their product as superior and buddy yet when you come down into the reviews you can see it's the asement product that has been reviewed it's not a generic one from aliexpress because consumers are becoming savvy to that they're all too familiar we've seen the same reviews pop up on each Shopify store so these look like all original reviews unique to asement that nobody else can steal because they're branded and just by doing these three things it will really really help set yourself apart from the majority of people push your business into that top 10% that goes on to succeed so overall the message to take away from this is next time you're starting a business don't skip corners investing your business money and time wise like you were investing in a business that will last a lifetime and ask yourself at the end once your business is ready to go how easy is my business to replicate and the more money it costs somebody and the more time it costs somebody to replicate your business then the better off you are going to be and this is why i don't believe in saturation if you do things better then everybody else to a point where it makes you impossible to copy because it would require tens of thousands of dollars and hundreds of hours the amount of people willing to invest that level of investment is tiny tiny percentages and on that note i'm going to wrap the video up thank you very much for watching i hope you enjoyed it i hope you've taken something away from this and it's given you some ideas to go out and improve your business if there's anything i can do to help leave a comment in the comment section down below i read every single one so we'll get back to you thanks for watching guys don't forget to subscribe and i'll see you in the next one cheers