 Welcome to the journey. This is episode 3. The moment you've been all waiting for. We're gonna put it all together. Nelly's even gonna try it, right? Absolutely. We're gonna have our cake and eat it too. And we're gonna learn about some social media marketing tips that they can apply. My favorite platform I want to dive into. Instagram and Instagram stories specifically. Just take their business to a whole other level. Next level. Just like those layers on the cake. Don't wait for it. A whole other level. Look at the peaks on that. And now we're gonna dive into episode 3 where we're gonna get more into marketing and websites. But the minds will cut the cake, right? Let's cut the cake. Let's let the professionals do it. Yeah, yeah. We've done enough. I'm done. Look at your buttercream. Oh yeah. You did a good job. Good job. We got it. Nelly has more of the talent in the kitchen. I think we'll hire him. This is delicious. I'm sorry you can't have any. They'll be selling soon, I hope. Well, if you help us with our website and our social media, we're well on our way. Speaking of that. Speaking of that. Speaking of that. One of the things that we thought would get started, use a website as an opportunity to bring people in and do pop-up events. So pop-ups on the notifications on our websites so we can start to like generate the interest and get the community to come in and taste our cake. And then we thought we'd do like a taste test too. Yes. Oh, fun. You know, like test the market. Nelly will do that. I know, yeah. I'm already doing it. This is a winner. We also want to use the website of Journal because right now we don't have any cakes to sell. But to follow us through the journey of what it takes to get us to that launch product. So that people feel like they're part of the community that we're trying to build for this cake. Part of what's behind our name that we had chose All Purpose Code. Code does not only just stand for company, but it stands for community collaboration and community. I love it. One thing that you probably want to start doing now once you get the website going is have somewhere to collect email addresses. Email is the easiest way to really connect with your followers on an ongoing basis and tell them about the pop-up events, ongoing and ongoing. And just another way to tell your story. So you have a new blog post out, share that with your followers. Because the algorithm changes, especially on Instagram, not everyone's going to see your post. Email, they'll always see it. Oh, God. Okay. Yeah, I like that. So if you can give us some advice for navigation through the website, because I've seen some websites where all the tabs are in the top, some are on the side. What I like is where it's laid out like a table of contents of a cookbook. Like what's your advice? What's the best way to approach this? Yeah, I think it goes down to what do you do when you visit a website? Like look at where your eyes go. Are there certain things you click on? Is there certain colors that really pop? But there's a pretty standard methodology of the Z flow. I don't know the proper term, but I'm going with the Z flow. So you go left to right on the screen, down, and then left to right again. It's just the way we read. So the most important content needs to be on either that top right section or that bottom right section. Whatever that call to action that you want them to do, maybe it's to check you out on Instagram. Maybe it's to check out your newsletter, whatever that looks like, have right there. Because that's going to be the most important content and then tell them what to do. Don't let them guess, right? My brain span is probably a goldfish. I'm everywhere just squirreling out. Tell me exactly what to do. So get your daily dose, like get your daily dose of emails to your newsletter or whatever that looks like. Tell me right there. Gotcha. I know Emma's probably itching at the top of Instagram. Let's get over there. Yeah, let's pull it up. One thing I love that you guys are doing is that on a lot of your posts, you're not only mentioning other businesses. So let's go to this one, for example. We use eggs from these guys today and that you actually in this mention the sister's farm. One thing I would just ask right away is do you know if they have an Instagram? No, they don't. Well, you should tell your friends. Yes. So I love to the hashtags that you're using, farm to table, hashtag fresh, hashtag all purpose cake co, hashtag keto. And that's really great because it's going to help you to be found by really your target audience for one or other businesses out there, maybe a coffee shop that is looking to get this on their menu. But one thing I noticed when I've been following you, which it's been briefly, but is Instagram stories is something I saw you leverage today. But I'd love to see you guys leverage it more because majority of Instagram users like they're spending time on stories every day. And then when you're actually on there, for example, you did a boomerang today, right? Yes. Yeah, did it right here. One thing that you can do and you know that on your stories similar to some of your posts, you can mention other businesses. Did you know that? Oh, no. Yeah. So think about where are we right now? We're at. Yes. Yes. Who's kitchen? Lay. Lay is on Instagram. That's right. She has like 450 followers. She does. So you mention lay and your story. Okay. You can even tag the location of where we're at, the city, and even add some of those hashtags keto or all purpose. And then anyone searching for let's say hashtag keto or whatever we're baking that day, they could come across your story. Okay. And you might get a new follower. Okay. It's the same as a photo. Yeah. But on story. Yeah. And then think about too, we say we mentioned lay. Maybe you mentioned go daddy. That's right. And then you know what happens? They get notified on their Instagram. And then they go to it go daddy if you mention them lay. And then you have more of a chance maybe they repurpose your post because it's one click for them. That's right. I'm just thinking now the other big part is user generated content. And you want to get more of that and stories is a great way to do that. So while it's tempting to like, take that boomerang and just put it up there, you want to make sure you leverage as much as you can. Okay, tag places, mention other businesses. I guess we're learning and I guess the stories is definitely a great advice to add that in. And I have a 16 year old and I think she I do recognize has helped a lot. So she taught us some of her tricks. She generates her own. It's not just about the rowing pictures out there. It's participating with everyone else. You have to look at their content. You have to be engaged and I'm like, yeah, I love what other people are putting in for sure. You know, and I should be liking because I like what I see. Some of my favorite bakeries that I follow are the ones that do Instagram stories because I while I love to just eat the dessert, I enjoy it even more knowing how did this come together. Yeah, there's a local, she does like marshmallow type bakery items and what she does once every week, she does an Instagram live video. The whole process. So what Instagram does and Facebook too is when someone goes live and notifies all of their followers. Oh, and how long is that live content saved and other people can now see it as a recorded? Yep, it'll pop up in their story. It'll have a different circle around your little photo. And then they can watch it for 24 hours. You can download that video if you want to use it for other content and you can almost make it like do you remember like way back the day before Netflix and Hulu shows that come on at Sunday at eight o'clock Sunday at eight o'clock. Yeah, you could potentially do something like that. Oh, wow, it's two o'clock on a Thursday. I have to watch this. Another thing you do in your bio up here is put your favorite hashtags that you think are going to be the most successful like your all purpose baking co add that here because this is where I see you know I check you out I get a little bio on both of you and then I see oh they have these like hashtag or two that they clearly want us to use. So now when I'm at one of the local coffee shops get in my coffee and I have one of their delicious cakes and I'm mentioning you I know that hashtag then their bio I should use that clearly because you have it there in your bio and then you get more content from your fans and your customers that you can then repurpose because you're juggling you're doing a million other things right so outsourcing again there you go bingo look at the work yeah get some time back this is all amazing stuff yes thank you very much absolutely yeah yeah it's been a pleasure having you here thank you so much for teaching us how to make this cake oh yeah I'm gonna probably try it later at home and see we'll see at least get the buttercream right yes for sure and we'll try you again I'll stick to cooking if you like this video make sure you give it a like comment below on something you learned or if you want to try check out this cake yeah this is the journey we'll see you next time