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Strata New York 2011: Mark Madsen, "First, firster, firstest"

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Published on Sep 23, 2011

History seems irrelevant in the software world, particular when dealing with lots of information. It isn't. Information explosions are not new. They've happened repeatedly throughout human history. A little looking will turn up prior incarnations of information management patterns and concepts that can be repurposed using today's technologies.

The first person to conceive of something is usually not the first. They're the first to re-conceive at a point where the current technology caught up to someone else's idea. We're at a point today where many old ideas are being reinvented. Come hear why looking to the past beyond your core field of interest is worthwhile.

Mark Madsen

Third Nature

Mark spent the past two decades working on analysis and decision support projects in many industries. He is the founder of Third Nature, a research and consulting firm focused on emerging technology and practices in analytics, BI and information management. Mark is also an award-winning former CTO and consultant who frequently speaks at US and European conferences.

I focus on two types of work: using data to make decisions and manage organizations, and building data technology infrastructure. I've spent the past two decades working on analysis, performance management and decision support projects. A big part of making decisions and using data in a corporate setting is ensuring that the right data capture and data delivery infrastructure is in place to manage the business. As a result, I do as much information strategy and IT architecture work as I do performance management and decision support.

You can reach me via Twitter as @markmadsen or via Thirdnature.net

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