 It gets difficult obviously when you've got a wire before you've got a significant amount of wire. How are you mate? I think you'll find that that's probably one of the fattest dogs out there. This dog is experiencing a 5cm increase in hemacritic levels. I've just arrived at Rico Rogers house. He runs a company called Box Attitude and they do attitude solutions. And I'm here today because I'm going to be picking up an attitude tent. I'm going to be sleeping at attitude over the next month. And many of my subscribers will know that I don't mind a biohack for improved performance on the bike. And in fact, if you've just landed on this channel, this is where I do inspirational and entertaining cycling videos with some product reviews and also some biohacks for improved performance on the bike. Now whilst we're at Rico's house, I thought I'd ask him a little bit about Box Attitude. Additionally, like the solutions that they offer. Why would you sleep at attitude? What performance gains am I going to get? And also a little bit about Rico and his background. He actually used to be a professional cyclist himself. So let's go and have a chat. Hey Rico, how are you? Good, good. Not too bad. What have you got down here? A bit of fruit for me, fruit and veg. Yeah, yeah, yeah. We give us all of our guests. Do the coffee or fruit. We used to have just meat, but crows got to it. Yeah, right. Cool. All right. So just at the back here where all the attitude solutions are. All the boxes. Wait a second. What have we got here? What's this doing here? You going for a ride? Sooner will be, as soon as I can. What's this bike like? Good. It's fast. I really like the light weights. Power meter is great. Yeah, I try to abuse it as often as I can. Before we get into all the stuff you've got here, do you want to tell us a little bit about what Box Attitude is? So we sort of do anything from mask based solutions to tents to altitude training rooms to altitude sleeping rooms. Actually in its current form, probably 2014. Yeah, right. Yeah. When 2014 has sort of lost my job with OCBC cycling team. Yeah. Or they folded essentially. And so then I needed something to do and altitude was kind of one of the things that just works. So I was like, this is good. You can, not many players in the game and I think we can make a better product than anyone. Yeah, so I sort of started in 2010 with actually altitude tents. Yeah. Before that I lived in France for a couple of years in the mountains and I saw my hematurate go up by X amount. I was like, oh, this is pretty worthwhile. What's X amount? I think I started off at 39.6% hematurate and I left my last blood test there was 44.5. Right. Yeah. Yeah, it was decent. I was living at about 11 or 1200 meters. Right. Yeah. So I just trained there. What I'd normally do is I'd ride down the mountain to the flat and then I'd do all my training like I'd do. I'd go around Lacklemall. Yeah, there was all being in altitude. Then I came back here and I got a contract with giant ART which is Asian Racing Team. Yeah. And we had to go and do a race at altitude Chennai Lake which is basically, is it about 3,200? Yeah. And so I was like, oh, I'll get a tent and do that and acclimatize for that. And so, yeah, it worked just the same as when I was living at altitude. Yeah, right. Yeah, same hemoglobin and hematocrit change. It was pretty impressive, really. Right. And so after that, when I came back, bought the tent that I was using and then just started to research more and more and more and then I sort of decided eventually, like, oh, these tents aren't very comfortable. It wasn't really suiting my lifestyle. So changed and altered them and then through basically just spending time in tents and knowing what it does to your lifestyle and your energy levels just get developing and developing and now we're sort of here with more cost-effective solutions. So you've got a lot of stuff in here. Do you know what you've got in here? So we've got... This is the Big Daddy? Yeah, kind of. This is actually a baby-sized commercial system. This is actually a single-phase commercial system. Is this what you've got in your bedroom, which you can show us later? Something like this size? No. So we used to have that feeding into the bedroom, but we changed to these ones here. So these are our design internally and externally. The reason that we like these so much and we're really kind of in love with these at the moment is because it's just so cost-effective. Right. So how much is this versus that? This is, I think, two-nine, including GST. One of these will do a tent or a mask-based training system. Okay. And, yeah, a queen tent, a single tent. And then you can pair them up and you can actually just have multiples going into the same space. Right. And into the same... It's dead quiet inside as well. So it gives you a bit more flexibility. A bit more flexibility. And if you're bought one with a tent, you can graduate, you know, like if you're suddenly earning more in your contract or whatever, you can do your whole bedroom. Well, so like all of this sort of study say, I was reading one there that said 5% increase in hemoglobin if you're sleeping at 2,450 metres, which is pretty specific. That's quite interesting level or height because you sleep really well at that sort of height. So if you're getting a 5% increase, you're essentially getting a 5% increase in your lifestyle or energy levels or recovery levels or anything like that. Wow. Yeah, it's actually quite significant. If you were, let's say, microdising with EPO, which is essentially the same thing, just a legal version of it, you know, everything has a follow-on effect. So your testosterone, because you're recovering faster, your testosterone will increase as well. It's like a pretty significant gains to be had. Yeah, right. And what are these things I like to sleep in? Like how am I going to find the sleep? And how much sleep do I need? Well, we sort of get people to do two lots of 12 nights in, do 12 nights in, couple of nights out, and then another 12 nights in. But then again, I was sent through all the protocols anyway. So you just follow the climatisation. And is it going to be comfortable or uncomfortable? The first three nights, it's fairly well documented that, they're fairly uncomfortable. Quite simply because your body's changing quite a bit. So you can experience anywhere from a 5% to 15% increase in heart rate. So you can feel a bit of discomfort. And these ones with a tent, it's a little bit louder than what you'd really like. It's about 45 or 50 decibels. And it's not really ideal. So what is ideal is, you know, to be silent and then being able to cool the space as well. Because you'll notice in the first few nights that it'll be hotter. Potentially not necessarily, because the tent's hot, it's more or less because your body's working quite a bit harder. But you'll also notice, sort of, within the first 30 to 35 hours that your anaerobic threshold will take quite a big increase. Right. Yeah, it's quite... Yeah, it's pretty interesting. I've done a couple of tests with myself with it. I cross-reference and check everything. I got a 4.3% increase in anaerobic threshold after 35 hours. And a 3.8% increase in anaerobic threshold after, I think, was 32 hours. Wow. It's going to be good for the crits. Yeah. Nice. So you've just launched as well? Do you want to just walk us through that? Yeah, yeah, I'll show you it, actually. I'll show it upstairs. So last night we just slept at 1,800. We have done for a few nights, actually. It's a bit of a snapshot of it. So we're sleeping at 1,800. And I sort of found that we get a lot of deep sleep at around 1,800. Right. And so on the way up, we've sort of been periodically going up and then to capture some deep sleep, we've been coming peering it back and then getting in. The benefit of having it is that we can actually, obviously A, record, B, overlay it with our sleep data, which is the third-party app that we've been using. And then we can have it set on journeys throughout the evening. Oh. So we can actually start it off at, let's say, 1,500 metres. We can go up to 2,500 metres and then we can come back down and then end the evening of sleep at 1,500 or whatever we want to again. So this is ultimately going to enable you to pinpoint the best attitude for you. Yes. Are there other apps like this available? Not in the world. Right. So have you found the adoption because it's in its infancy and it's new people are trying to get their head around the value or you've seen good adoption? I think clever sports scientists and doctors of sports science and even sleep scientists are really excited by it. But the lower levels of people that are a bit slower to react or slower to pick up, it takes a little more words and a little more, not convincing, but just showing them the raw facts as well. The frustrating thing with so many studies about altitude is that you can kind of it's hard to see the forest from the trees. And so presenting them with only maybe a couple of key studies is probably what we've found to be really great. And then on top of that the older coaches and trainers are it's a harder sell in some ways. The younger ones that see the actual percentage gains are like, wow this is ridiculous. With the office, just through here through that one, through that one. So too is that normal to have too? Is that what you've got to have? No, not really we sort of yeah just playing around. So how much to get it installed? Like to something like this how much would that be to get it installed? Like I think this one retails about 16, 16 and a half can't remember whether it's plus GS2 or not. For better sleep and recovery for the best of your life? For the rest of your life? 5%. Yeah, 5%. Yeah and we'll look at the dog, she's 50 years old. She's like going strong. So this is the 10th year, so what have we got in year? So this is in the place. So like an IKEA setup is it? Yeah, if you can master IKEA, you can master this. Okay, yeah. I can't master IKEA. So what's going to happen? Well, you're not going to be able to sleep now today. That's the simplest answer. So we're loaded in the car, out of to tent, done and dusted. Catch you in the next video.