 Isolation, stigma, fear of getting sick, anxiety for relatives, uncertainty about the future. To help people in Ukraine cope with all these feelings during the pandemic, the International Organization for Migration, funded by the US Department of State Bureau of Population Refugees on Migration, launched an emotional support hotline. The problem is that even free of charge, even confidentially, not many people were ready to talk to psychologists. So our challenge was to show you are not alone. We all have problems, it's just unhealthy to ignore them. For the first time in Ukraine, we voiced this issue out loud. We took a mask that protects people from the virus, but at the same time keeps their emotions invisible and made it to uncover the main problems of the people during a pandemic. Wear your mask, don't mask your feelings. We spread this message through TV, radio, outdoor ads and materials in the media. The campaign got a huge support from the civil society, businesses and local authorities. All over the country, our campaign visuals were placed in the streets and on regional channels in transport and public institutions. But we wanted more and came up with an alternative to common aggressive warning signs at the entrances of the public places. We developed craft posters as a kind reminder to wear a mask and to feel free to talk about the issues that make people feel bad. Million by million, we were winning the audience's attention. And the number of hotline calls increased three times during only one month. And then, we did one more thing and drew the attention of the whole country. Right before the Christmas holidays, we put an unusual installation in the main squares of the two biggest Ukrainian cities, Kiev and Kharkiv. Ukraine's biggest mask with the top fears and troubles on its surface appeared there alongside with the fun festive decorations to remind. The issue of mental health is too important to ignore it, whatever time of the year or situation it is. It was a bright final of the whole campaign. Dozens of Ukrainians and media multiplied the image and our messages all over the country. A mask became a meme and we've done what we planned, made people accept their emotions, admit the issue and start the conversation about it on different levels, both personal and public.