 Instagram is losing eyeballs because of TikTok. All of a sudden, Instagram has to compete. They do that by creating reels. They pay me today. Instagram pays me to create reels. I'm a little grain of salt in their massive ocean. All these creators are now getting paid to create reels. When Instagram first made the shift, you could post whatever. And then the algorithm changed a little bit where reels were really only meant to give you a new audience. So your current followers wouldn't see the reels and your photos that you're posting, those are meant today to be shared with just the people following you. So the rules changed.