 Okay. Hi, everybody. Uh, this guy we are having on the channel today. Uh, let me just tell you a bit of his credentials. Okay. If you are on Shopify and not using his app reconvert. Okay. I don't know what the hell you're doing. Okay. Let me show you his credentials first. Okay. So he's an e-commerce God. He's working with everybody from beginners to nine figure e-commerce entrepreneurs over 10,000 customers, Shopify partner, king of upsells, seven figures, SaaS entrepreneur, CEO of reconvert and overall very nice human being. Okay. Calling all the way from Tel Aviv Israel. Uh, let's welcome Eric Ariya, even high. Okay. Thank you, Ariya, for joining us. Uh, thank you for having me. Uh, and thank you for the kind words. I think it's a little over booming now that you say that, but I think, uh, yeah. So, uh, just to give you some expert background. First of all, I started as a merchant back in, uh, 2015, I started my first rock shipping store, uh, failed miserably for about three years. And then eventually, I managed to scale it up to about a million dollars in monthly revenue. Uh, back in the day, when we actually, uh, eventually got some success, I just realized that I didn't like this business model. Uh, but I was really into, uh, different apps and technologies coming up to the market all the time. And I always liked, uh, looking at the app store, see what's coming up. Um, and you know, because I had three years in the ecosystem, uh, as a merchant or even more, it was like four years. I decided to start building solutions for merchants and I knew very well what was missing because I was a merchant and I pretty much, uh, um, I mean, I looked at the entire range of things you need to take care of when you're a Shopify merchant. Um, we do have five different Shopify apps, uh, on the market, but yeah, the main one is reconvert. Uh, we have a little over 35,000 Shopify stores using it. And we just released a new version. So, uh, hopefully we're going to show you around and I don't think you must use reconvert. There are different alternatives on the market. So if you pick another competitor, that's completely fine, uh, but I do have one message for everyone who's watching. If you're not currently, uh, using post purchase, uh, one-click app sales and, uh, optimized thank you pages, you're literally living like 10% extra revenue, pure revenue without any like acquisition costs on the table. So you really need to take care of this part of, uh, the funnel. Most stores kind of, um, leave the funnel as ending in the purchase, but actually it's much easier to reconvert these customers right after they, they completed the first purchase. And, you know, if you want some expert data, and this is something, you know, from, uh, my years at, uh, running reconvert, uh, we now know that on average, uh, a customer depends, if it, if it's a dropshipping store, then a customer goes back to the thank you page, um, uh, uh, about 4.2 times per orders to track when the orders, uh, and then you get extra times to, uh, get them to convert again. So you can display different offers for when they come to, uh, through, you know, transactional emails from Shopify, like, uh, shipping confirmation, order confirmation, all of these emails get the customer back to the thank you page where you can really reoptimize it and you can actually create different offers based on the state of the customer. So if you just completed the order, you can display one offer, if it comes back to track the order, you can display a different offer, uh, so you can really take it up to the next level. And, um, so again, on dropshipping store, it's 4.2 times per order on average because, you know, shipping times takes usually a little bit longer, uh, with more, uh, let's say, I don't want to call it dropshipping, but with stores with, uh, lower shipping times, uh, usually it's about 2.2 times per order. So just so you know, there's plenty of potential on this page, uh, if you look at any reputable store, uh, or a marketplace like Amazon, eBay, AliExpress, all of these, uh, marketplaces really, really, really optimize these pages. So you do want to make sure you take care of these. Um, so yeah, that's like, um, general recommendation for everybody. Um, so yeah, do you want to move on like for me to share your screen and give some explanation about the app? Sure. So just to give you guys context, right? So, uh, reconvert has been around for a while. Now, uh, Aria and his team, you know, has new product updates and stuff like that. So we just wanted to show you, uh, you know, from the founder perspective, why they built this product, how to use this product, how to actually get success and increase average, all the value as well. Okay. So yeah, uh, Aria, go ahead. Uh, you can share your screen. I gave you. I'll share my screen. I might, it might take like a few extra seconds because most of the time I'm getting lost when I'm using, uh, uh, screen share, how do I move this, for example? All right, let's just move it to the bottom. I don't know if there's a way to hide it. All right. Either way, uh, let me just open up, uh, the app on the app store, uh, just to show you around. So if you just type down, upsell, we are ranked number one currently on the app store just to give you some background on the app. Uh, and we do care a lot about customer support and we try to win it to everything we do. So we try to make the product as good as we can. Uh, support is something we never compromise on. We have 24 seven live chat support, uh, in the app. So if you need help with anything, you can always reach out to the support team and they will help you with anything. Uh, as you can see, we have perfect score on the app store with a little over two, uh, 2500, uh, reviews, uh, basically what the app does, uh, we provide great analytics and very easy user experience. You don't need to be an expert in e-commerce. You don't need to be an expert, uh, or developer or anything like that. Everything is drag and drop. Everything is super simple. We also have like one click activation. If you want to get started quick and you just want the extra revenue, you don't want to customize anything. Um, in terms of pricing, just so you don't get surprised, uh, the way it works is the app is completely, first of all, you get 30 days free trial, no matter what you do. Okay. And then after 30 days, uh, we count the number of orders you had. And then if you have less than 50 orders a month, the app is 100% free. Uh, you don't have to worry about it. And then the prices change according as you grow. So, and as you grow, usually it'll get better discounts. So if you have between 50 to 100 orders, it's eight dollars a month. If you have between 100 to 200 dollars, it's 15 dollars a month. And then it grows as you grow, but the price per order, uh, goes down. And usually the ROI goes up as you grow. So the bigger you are, the more profits you're going to make, make out of it. Uh, so this, this is about the pricing. If you have more questions about the pricing, you can just, uh, go to our website. There's the pricing page, everything in there. We don't hide anything or anything like that. All right. So, uh, when you first install the app, that's what you're going to see. There's again, the pricing table, uh, no point in going through it. And yeah, just approve the payment and move on to the next step. Hopefully nothing breaks during this demo. Did this, is this a real life store? Yes. Right. I mean it's a dev store, but it's a Shopify store. So it's pretty much the same. Okay. So, um, let me just change one thing here that I forgot changing and it's important. Uh, so we released a new feature at the Shopify, uh, released a few months ago, uh, for a one click post purchase app sales. And basically what it does is it's adding a new page between the order, between the checkout and the thank you page. And this page allows you to display one click post purchase offers that the customer can add to his offer with a single click without having to reenter their payment details. And if you cast, if you set it up right, the conversion rate on these upsells can go up to 20% easily. Okay. You just need to figure out what works best. Luckily for you, I have all the best practices here and we even made it better and easier for you to get started with. Okay. So, uh, when you first installed the app, you're going to see this page. It's very likely that it's going to, uh, look like this. Um, you need, there's a Shopify added one settings in the checkout settings, um, of the Shopify dashboard that you need that allows you to pick the post purchase upsell app. You can only have one like this because there's only one page that can be loaded. Uh, so what you can do is you can just, uh, first check the status as you can see post purchase app is not reconvert. If I click check status, it's telling me that it's still not configured. Uh, if I'm going to click this page, it's going to take me right to the place where I need to pick reconvert, click on reconvert and just click save. Okay. Now, if I'm going to go back to, uh, the page here and there are instructions here, there's also how to get started video. So we also added videos everywhere. So it's going to be easier for you to get started. Now, if I check, uh, status again, you can see that now reconvert is configured as my post purchase upsell app and we can get started. Now, to get started, you have three ways, um, the one that I'm going to recommend the most because this is, we already, we analyzed over, I think 50,000 stores over time and came up with a funnel, uh, that includes all of the best practices, including, uh, time sensitive offers, uh, discount distribution to make sure that you don't give away the maximum amount of discounts you have to, uh, completely optimize thank you page and it's all personalized based on the customer experience, uh, to make sure that you have everything you need. It's also customizable in terms of language and design. It's automatically withdrawing all the design settings from your stores to make sure that it looks very native and it doesn't look different to customers, uh, or weird or broken or anything like that. If you have a store in French in France, then it's everything is automatically going to be in France for your, in French for your customers. So you don't have to worry about all of the things we really worked hard to make it simple and quick for you to get started. So all you have to do, if you want to get started quick, you just need to let us know what is the maximum amount of discount you're willing to offer customers post purchase in order to reconvert them. Now it's important to understand that you do need to provide kind of a large discount in order to get customers to reconvert because they just completed the purchase. There is a good chance they also use the discount during checkout. So it's better to provide like a bigger discount if you want them to, you know, take the extra step and get this extra item. Hey guys, uh, a lot of people have been asking me recently, uh, is Facebook advertising dead? Uh, how are we going to survive the Facebook iOS 14 and stuff like that and how are we still able to, you know, grow our companies and stuff? So you can see, for example, like this business, right? It's just like on an upward curve and just because we're consistent throughout, right? We're growing revenues month over month and seeing healthy growth despite Facebook, you know, being an issue and stuff like that. Okay. So if you want more information about that and want to enroll into the expert mastery course, feel free to click the link below and check it out for yourself, right? See whether it's a good fit for you and see whether we can help you or not. Okay. Um, yeah, that's pretty much it. You can click the link below. Uh, if you're interested, um, yeah, I'll see you now. You also need to have in mind that for this extra revenue, you don't have the acquisition cost. You already acquired a customer. Okay. So you can afford a bigger discount on these extra items and it's not going to harm your performance in different, uh, marketing platforms, just like if you want to think about it this way. Uh, and then, so let's say that the maximum amount I'm willing to offer is 20 percent. I can change it here and in the description, you're going to see exactly what's been added to your post purchase finals and thank you page. And you can see that the maximum amount of discount is not going to be more than your max discount. Uh, we will try to provide lower discount and still convert, but if it doesn't work, we will come up with a bigger discount to make sure that eventually it works. Now, uh, this is the easiest way to get started. If I'm going to click publish, it's going to be effective on my store and it's going to start working. Uh, if you don't want to do that, if you want to first customize other things, you can click on I'll do it later and then you have two options either use our premade funnel, but just don't make it live yet. So you can edit and customize everything you want or just create an empty funnel from scratch. Uh, we'll go through it in a second, but I'm just going to go back and I think I'm just going to activate it with, uh, let's say 30 percent max discount. I think it's a good number and I'm going to hit publish. Now we are generating, uh, the funnel in the background. According to whatever is relevant, uh, to this store and now I'm going to be redirected to my funnel editor. I'm going to give you a quick breakdown and you can see a success message. Congratulations. Reconvert is now active. That's it. You see one click and it's, it's good to go and it's already fully optimized with best practices and in our experience, every time merchants change anything, it works. Not as good as the conversion monster funnel. Okay. Uh, so yeah, it's now active. I'm going to close this and this is the, uh, funnel editor. First of all, again, if you need help, there is a help video. You don't need to. Yeah, I think it's because of my cookies. We use Chris and sometimes it's have some cookie, but yeah, there are help videos all over the place. If you click the help video, you will see an active help video and you can play with it. You can see the funnel name here. You can have multiple funnels. We'll go through it in a second and this is where you have. So every funnel starts when an order is completed and then you have a trigger by default. It's set to all orders because we do want to display these offers as often as possible. We don't want to have any of any orders coming through without having offers displayed. So by default, it's set to all orders, but you can really customize everything. So if you, I guess many of you are using claveo, uh, they have very advanced segmentation option. So we created pretty much the same thing. Everything that is available on the Shopify platform, uh, on the Shopify API is customizable from here. So let's say that I want to display this order, uh, this funnel only for second time customers who bought specific product and that the cart, uh, that the cart value was over $100. Okay, let's do that. So let's say that I only want this for a customer, uh, number of orders is, um, larger than one and I want, uh, let's say product purchased and then specific product and I want this to be, um, let's say this product. I don't really care and I want it to be, uh, from the order details, um, once again, order value is larger than $100. For example, okay, so you can do all of that. Uh, there's and or conditions. You can do whatever you want with it and then you can really customize and make it more personalized over time. You can create multiple funnels. I'm just going to set it back to all orders because I just think it makes more sense for the sake of the example. Okay, then comes the upsell. So every time an order is completed, you can display a series of up to two different offers to the customer. Um, and then I'm just going to click the expand view. It's going to show me everything. Okay, so the first offer here, as you can see, it's, um, the same product purchased with additional 15% discount, which is 50% of my max discount that I said earlier. Okay, we're going to try to offer the customer, get one more for 15% off. Uh, only if you take it one. Now there are tons of analytics here. We made sure that you have the ability to see everything and make decisions based on, you know, data and not just out of your intuition. Um, you can customize the offer from here. If you want to, um, you know what, let's make it a little different. So we have first offer, which is the same product purchased as additional 15% discount. If it declines the offer, we're going to display the same product purchased last chance. This is a downsell with the max discount, which is 30%. So we offer the same product. Then if it declines it, again, the same product. And if he accepts that we're going to display a product recommended by Shopify again with the max discount. Either way, uh, when it's done, is going to be redirected to a fully optimized thank you page. Uh, and you can edit it. You can see again, this is sorry. Uh, so this is the, uh, the, all the funnel ends with the thank you page. And, uh, let's say that you want to edit it. You can click the customize button and then you're going to see, uh, the familiar. I mean, if you are familiar with reconvert, the familiar, uh, thank you page editor. It's all drag and drop. It's already fully optimized according to your max discount. Um, you can add different widgets. We have like 16 different widgets to add to the thank you page. Again, there is a help video here. If you need help to learn more about the, uh, um, the thank you page editor, if you need help with any specific widget, you can just click the help video inside the widget to get specific help video for that widget. And again, there is the live chat available for you. Okay. Uh, now let's say that, uh, I want to replace this offer with a different offer. I'm just going to delete the second offer and then I'm just going to, uh, I can either add a downsell or a thank you page. I'm going to add a downsell. Uh, you can pick one from your existing offers, but I'm just going to create a new one. And this is what the offer editor looks like for the post purchase offers. By the way, am I moving too fast? Do you think it's okay? The pace? I'm going on. Yeah. Okay. It's okay. All right. Perfect. So this is what it looks like. Again, you can see that the design settings are already being withdrawn from the store. I don't need to change anything. The language is available. The colors are available. The fonts are the same as in my store. You can pick, by the way, it shows a skeleton because this shows a dynamic option for the product. But if I choose a specific product, I'm going to see all the product detail and then I'm going to be able to, you know, display different variables based on that product. So you see this product have like quantity picker size and color and you can also display there are tons of customization options. You can add discounts, shipping, timers. You can customize the button a little bit. And by the way, one of the things we've done is we made the decline button as a link. So it's going to be less visible, not less visible, but less obvious and permanent so that it just gets much higher conversion rate. If you do want, you can change it to be a secondary. Wait, that's the accept button for the decline button. You can make it a primary button as well. You can also make it secondary. These are some things that the other apps kind of don't provide. I'm not saying that they're not good, but this is something we added that I think had a lot of additional value and you can again, really customize everything once it's done. I'm not going to save this. Once it's done, I'm just going to hit save and pretty much that's it. If I go back to my dashboard now, what the reconvert dashboard looks like is something in the lines of this, you're going to see some data once it's starting, you know, once orders are starting to come in, you're going to start seeing data, including how much revenue was generated, the conversion rate, average value increase, ROI. All of that, you can see your default funnel, which is the funnel that's going to be displayed every time that none of the other triggers are being met and none of the other funnel. So this is like an insurance that you're going to keep displaying offers to customers. OK, now if you want to create a new funnel, you can just click here and I'm just going to set up another like similar template with 20 percent max discount just to show you one concept that is important for you to know. And this is for those of you that really wants to take it to the next level. OK, with triggers, let's say that I have, I want to create a specific funnel for, I don't know, second time buyers. OK, I'm going to give it the name of second time buyers and I'm going to set it to one second customer. This is customer information. And then we got order number of orders is is to OK, let's say that the rest of the funnel doesn't really matter. You can customize it however you want. Let's say I created this funnel and I have the default conversion monster funnel. And let's say that I want to change the priority. I mean, let's say that you created multiple funnels, but two of them are getting triggered together. How can we decide which one is more important, which one should be displayed? So now you can see here in the funnels. This is the funnel section in the dashboard that allows me to see all the available funnels I got. What we did is we just added priority. So you see the second time buyers is at the top and then below that we got the conversion monster, which is the default. OK, let's say that I want the conversion monster or different found to be more important than the other. I can just rug it to the priority above the previous funnel and then if more than one funnel are being triggered, we're just displaying the one that is higher priority. OK, yeah. And this is what it looks like. You can also hover here to see exactly what the the trigger is to make better decision. OK, and you can also see some stats about your thank you page. You can see conversion data per widget on the thank you page. If you have multiple widgets, you can see your top performing thank you pages. You can see a top forward performing funnels and offers. Now, let's think I think we have left to do is just run a test order to see what it looks like. I'm just going to turn off this second time buyers one and just show you the conversion monster. All right, let's have a look at our catalog. OK, what product do you want to buy? The hat. The hat. That's a different app we got. They have this one, the cat or and then just buy now. Hopefully, again, hopefully nothing, nothing is going to break. I can promise anything, though. I don't need my email here. All right, let's place a taste test order. All right. What do you say it's going to work? I hope it's going to work. I'm pretty sure. All right, so this is the post purchase offer. As you can see, it looks very similar to the to the offer editor. It's displaying the same product purchased with an additional 15 percent off. Everything is already automatically. I see that there is an issue here with a specific tag. I'm on it. We're going to fix it. No worries. Bugs happens in real life. That's fine. You can see that everything here is available for you. And if I'm going to click Pay Now, it's just going to be added to my offer with a to my order with a single click. No need to insert my card details again. And now you see the second offer is a product recommended by Shopify with the max discount of 30 percent discount. OK, you can change. You can change different variants if you want. This product have only one image, so don't worry about it. But if you have different images to different variants, it's going to display the relevant the relevant one. OK, now let's say that I'm going to decline this offer. Now I'm going to be redirected to my thank you page, which should be fully optimized according to my thank you page editor to my conversion monster template. Now you can see the product was added to my order with additional 15 percent discount, which in this case is actually fifteen dollars. And here we got time sensitive offer with our timer. Again, these are different widgets. You can explore that. This is just like a demo store to show everything you need to see. We got product recommendations on the thank you page. These are all defaults that you can set everything in a single click birthday collector, which you can sync with Claviolator and then, you know, run birthday sequences to your customers. It converts around like twenty five percent in most stores, which is great. Product upsell that again displays the same product purchase if they want to get another discount. There is also order tracking widget, which you don't see right now because there is no tracking number available for this order, but it's going to be shown if there is a tracking number, a social sharing. And that's pretty much it. One thing that I think important to see now is let's just refresh the page and see some of the analytics that are now populating being populated. One second. I'm just going to insert my. Thank you, page here, my birthday here, and I'm just going to click by now. OK, so you can see that we have one accepted offer and we have. One hundred dollars extra, you can see that the additional revenue per order is one hundred dollars because we didn't have any orders in that store. But yeah, usually it's going to be a little bit lower, obviously. You can see here that this funnel was displayed once and the conversion rate was one hundred percent. It means that at least one offer from this funnel was accepted. OK, and the total revenue generated for that funnel. Now, if I go into the offer editor and I'm going to expand view, I'm going to see exactly which offers inside the funnel were displayed. What was the amount of everything? So you can see this had one impression. You can see that it was accepted one time, which is one hundred percent. No declines, no pending pending are ones that are actually being viewed right now by customers. Revenue, which is how much revenue generated and close. These are offers that kind of customers left without even choosing an action. OK, so these are the options. You can also see the same stats for thank you pages as well. And if you go back to the dashboard again, you can also see an activity report that is going to show you. You can see again some stats for thank you pages. And below that you can see activity report, which is how long ago in what order which customer did what. And if there is a value to that action, what was the value of that action? So we make sure that you can keep track of everything. That's pretty much it. I mean, I can go through tons of other things you can do with the app. But I think these are the main functionalities and these are the things you need to know. And if you just set it up with a single click with the quick activation, you will be surprised with how well it can affect your stores. If you want, I can maybe later on just share some. Maybe you can pass it to them share some stats or some screenshots from different merchants, but I'm not allowed to do it right now without their permission. But yeah, we have some stores generating like one hundred and fifty thousand dollars a month just from reconvert. We have such stores. But generally speaking, if you were looking at averages, it's somewhere between seven to twelve percent increase in revenue instantly with a single click without any further optimization. We didn't talk about integrations yet. We have like multiple integrations with different review services with different automation tools. But yeah, I think we can leave it aside for now and just let me know if you have any other questions or what do you think about what you've signed. OK, thanks for the demo. Can I ask, like for, I guess it's fine. You can share your screen as well. But like for e-commerce business owner, they want to upsell, but they don't know like what specific products should they be selling. Can you give advice on, you know, what should they be upselling? Yes. So I would say this. No matter what you do, first of all, have the default funnel as the conversion monster, because then you just make sure that you have this insurance that if there is a specific product that you didn't set upsell to, still something is going to be displayed. OK, and we also build it in a way that something relevant is going to be displayed, something good is going to be displayed. And from our experience, the best practice is to display the same product purchased with an additional discount. OK, now, obviously, if you have specific products that, you know, have good cross-sells that you can offer in addition to let's say you bought a camera and you can display batteries, that's great. But you don't have this for most products, especially if you have like tons of products. That's just not possible. OK, so we added some AI recommendations and we added the same product purchased and there are some other dynamic options, but you want to display something for as insurance and for others, you just want to display if you have specific cross-sells. OK, now, the thing is the beautiful thing is it works even with a single store with a single product stores. It works. It just works. It's worked with the with high ticket items. From what we've seen, you can also add like free gifts if you want. That's an option that's completely up to you. But yeah, the best practice you can say for specific merchants eventually each merchants know its own brand and they know what's best for them. But again, display the same product purchase. If you have specific crosses in mind that you think will work, you can test them. OK, give it a run, set the funnel, the specific funnel for you. Let's say for a specific product, you want to display a specific offer, do that, display it for a while, then look at the data. You might be surprised and see that the actual conversion monster works better. And then you just, you know, if it works better, there's no reason to display the other offer. But you can again, you can twist it. You can play with it. Let the data decide for you. You really can't know what's good content, what's a good offer. That's up to the customers to decide. And luckily for you, we are providing all the analytics you need to see. I think if there is anything missing, of course, should us messages, we're trying to be as responsive and try to improve the app all the time. The things takes time, but we are trying our best to improve as fast as we can. OK, this is like personal question also personal experience, right? So we, for example, use re-combat and then they buy product number one, and then they have upsell and then it's selling the same thing. And upsell number one is like giving a 15% discount. So what on the back end, what my customer spotting was that people are refunding the main product because they were like they irritated that the same product, they could have got it cheaper. I don't know. Have you ever had that experience and how do you kind of like counter that? Oh, first of all, we need to understand some customers. I don't want to, you know what they'll say, some customers are assholes and that's fine. OK, you need to and some of these some of these issues are solved by store policy. It's not about like any automation tool. If customers are asking to refund the cheaper option, you need to say this is a bundle. You get the two products together for this discount. If you want, we can refund the upsell item, but we're not able to refund the most expensive item. This doesn't make sense. I mean, it's best practices across different, you know, Walmart does that. Everybody is doing that. Like you're getting two for cheaper, but you can't get just the cheaper option. It just doesn't work this way. Also, I know that some of you might say that it's too aggressive the way we're doing this. You can always change the settings to be more obvious if you think that the language is not good enough. You can always change it. Everything is customizable. We also added a few design options that I think most of our competitors are not providing. We worked really hard on it. The thing is you need to understand that the post-purchase experience is very limited in terms of design. Shopify is loading these pages and we are very limited in what they're allowing us to load or not. We did, however, try to make it as customizable as possible. OK, Ken. So for example, the people who say, oh, my upsell page, I want them to have a video testimony and stuff like that. It's just more like Shopify is not allowing that. Is that correct? So right now, video is not an option. If you want to see the available components and then suggest us things based on these components, you can head over to Shopify API docs and search for Argo with post-purchase upsells. You'll see all the elements. I'll tell you that almost nothing is available. Yeah, nothing is available yet. Maybe in the future, they're going to add some new things. It's kind of similar to A&P technology, accelerated mobile pages that allows you to load mobile pages faster. And then you get more SEO power from Google. But it comes on the expense of design. Usually it's very limited because these are components that Google loads for you. OK, I don't know if Google loads for you, but it's just it's very limited in terms of design. I understand. Next question is like, for example, they buy main product. It's a consumable. It's like food or whatever. Is there a way to do subscription on the upsell? All right. So Shopify just released an update about subscription. What you can do is you can add an upsell product that is an upsell, but it cannot be related to the original order. So OK, you can add an offer for subscription. There is a check box. The customer must check by its own. OK, it can't be checked by default. And you can add a subscription, but it cannot be related to the original order. OK, so that's something you need to understand. It needs to be a different product or a different offer. We didn't build it yet. They just released it like two weeks ago. We're still trying to figure out the best way to do that. So yeah, that's something you can do. OK, but what's the logic on Shopify and why would they want a separate product? If the. I think that Shopify as a platform is also trying to think about customers and they don't want any customers to get conned by merchants, obviously. So maybe they're just adding like security extra security badges. The fact that you can check the box by default. Like there is a check box. I understand that I am subscribing for a monthly reoccurring something, for example. So customers might must check this box and this is how they kind of defend customers. And then the second is by not making it the same product. Probably logically they think that psychologically they think that it's going to be more obvious to customers that this is a different offer. Yeah. OK, second last question. How do you generally think about downsells? Like consumer psychology is like you gave them an upsell. They said no. So you're downselling them something, right? So how would you recommend merchants to like what should they be selling or what? Yeah. I would say that downsells should be either just much bigger discount, like something that is your last resort for conversion. So you're saying again the max discount, for example, I would say, OK, you know, take this product. If it doesn't work, you know what? Last offer, just take this. I'm not even making any profit. Like in that's what you can say. But obviously you need to make some profit, but you need to come up with something that they can't resist. So it can be either a very big discount or it can be just something that is very small. Like you can show them a product that is, I don't know, five dollars and tell them, OK, take it five, only five dollars, take it and we're going to donate a dollar in your name or something like that. Like, I mean, really think about something that is either very small. So it's a no-brainer for them to to add this extra click or a bigger discount. OK, but again, it's up to you. And you can you can also try things like that are untangible. If you have insurance, if you have like priority on specific orders, if you have like add-ons to the order that are very specific for your store, I mean, you know that like a gift wrapper, anything like that that you can add with a single click, but it's very low cost. Might might do the trick to convert for extras. And last question for me, this not sure whether it is a curveball, but most of the Shopify sites are physical product, right? For example, if you're selling digital product like video editing packs or something like that, you can't really upsell the same thing because it doesn't make sense. So in that situation, what do you recommend to people and what you know, what's your what's your advice? Yeah. So again, there are few options, a few different ways to look at it. First of all, again, as the merchant, as the one who's selling these either courses or digital products or whatever you're selling, you need to know what's the best way to go about this. It can be either you can upsell like, I don't know, maybe a call, like a session with the founder or whoever is creating the product. It can be, again, this type of either insurance or like late, you can sell like, if you have a return policy of 30 days, you can make it like long return policy for an extra amount of dollars. If there's like another content that is relevant to the other one, you can offer these. So you really, you need to be creative eventually. If you can't offer the same product purchase, figure out what's the best option for you. There's no like, there is nothing that I can say that it's like 100% a good fit for specific stores. I can give you some ideas from what we're seeing that other people are doing, which is usually that it's either an add on to their content that is digital or it can be like a session. I've seen a few guys that are doing that, they're selling courses and in the one click up, so they're doing like book a one time $200 call with me for 30 minutes. And the rate is like instead of 500, it's like 200 or something like that. That works as well. And you know, usually if someone buys your course, they would like to have a chance to have a private call with you. So yeah, you can utilize, you can count on that maybe. OK, Ken, just one more. Sorry, just one more. No, I'm here for you, man. Yeah, what's the difference between the people who like, you know, they just stick in like six figures land versus like the ones, eight figures. Is there anything on the back end that you see that is significantly different from what they do? Or is it just, hey, we sell higher average all the value stuff? And to be honest, all right. So that's like a tricky question because there are so many types of different stores and we're seeing everything out of everything. I can do that. I can see that. Usually the bigger stores will try to customize the funnels more, but usually I see that they eventually go back to the conversion monster because usually it connects. I can tell you that in terms of what they're selling and how they're selling, I can tell you that I'm seeing many times it's just more established brands. You need to like, no matter what you're doing, you need to eventually make your store a brand and you can do that. You just need to think a little bigger than just selling the next product. You also need to think about the experience the customer is going through, the packaging, the shipping time, the support. All of that needs to be top notch and then it becomes a brand. The design, you really want to take it to the next level. You want to make sure that there is a consistent experience across the entire funnel and the customer experience, which means your ads, your emails, your storefront, the packaging, everything needs to speak the same language, the same fonts. You need to have very specific rules about your branding and you need to learn about branding. I think too many dropshippers are not even thinking that way. And that's why many stores are dying down because marketing platforms are changing over time. Today it's Facebook. Tomorrow it's going to be TikTok. The day after that it might be, I don't know, Oculus or like VR or whatever. So the platforms change. Brands stay. You don't go and buy Nike because you've seen an ad on Facebook. You go to buy Nike because it's Nike. OK, so you need to build your presence as a brand over time. Yes, you need to grow through the different platforms to be there. But eventually you need to build up a brand so that people can recognize you and get back. So obviously retention is a big, big deal here. You want to get customers to get back. You don't want one time customers. One time customers are going to end up eventually. If they have good experience, if they love your brand, if the product is good, let's talk about it. The product needs to be good. OK, you just you don't need to just sell bullshit to people. So the product needs to be good. You need to get them back. All of these factors are great. In terms of average order value, it's really all over the place. I do see a lot of supplements and and food companies, different like health bars and stuff like that. They're having a pretty low average order value, but they're selling a lot because it's it's related to food and it's consumable. You do see and a lot of brands that have like patents or specific products that are developed by them gets it easier because no one else is selling it. Yeah, I think these are the biggest thing that I see compared to different stores. But I really I do see a lot of dropshipping stores as well, selling in millions every month. The question is how for how long they're going to stay. So it's very easy to hack the system for a specific period of time. But if you want to look at it longer, you really need to invest on the everything. You can't really you need to be good. It's it's very it's dumb. But yeah, the number one tip is be the best and then and then you're going to be the best and you see the results accordingly. And people need to stop thinking about dropshipping as like a side gig they're doing. It's a business, a legit business and like any other business. If you're the best in the market, you're going to win. If you're second in the market, you know, I've never heard about any brand that is top on second page of Google. It just doesn't work. So yeah. OK, Ken, thank you for the advice. Is there any last words that you have for not beginners, people who like want to go to the next level? I think I just gave it. I think you really need to know. I really you can't suppress any parts of your business. I know it's very tempting as a merchant to always keep focusing on the next campaign on the next thing we're doing to bring in sales. But you need to have departments and you need to split the work. You need to bring in more people that know what they're doing. Good hiring usually results in much easier business decisions. For us, I can tell you every time that I'm getting the wrong person to the to the relevant job. I'm usually just like it takes more energy than it provides. Some you'll see some employees are just giving you like bursts of energy and that's fun and it's good and everything feels good if you get the wrong person. So hiring is key. You need to find the good people. Even if it means you need to pay more, don't be cheap on your hiring. Because the thing is when you have more people, you can focus on different areas of your business and while keep growing it. So let's say, OK, your main focus is on marketing. You are and this is for most dropshipping stores. I know the focus is on the marketing. You need to bring in more sales. That's fine. You know what? Keep doing that. If you don't trust anybody else to do that. Obviously, over time, you do need to outsource it or, you know, just find a way to take your processes and, you know, path them onwards to someone else. But you do want to bring in other people to take care of different departments in the business. That's how you do it. You need to bring in if we talked about branding, you need to bring in someone that is very, very good and know what he's doing around branding. If it's CRO, you want to bring someone who really understand A.B. testing and performance and someone who really understand this area of the it's a big deal. Yeah, it's not an easy hire. Probably a couple of hundred or a couple of thousand dollars a month, at least if you want to find someone who is good. Then, you know, email marketing, you need to bring an expert. If you you don't need to do anything on your own, but you do need to take care of everything. You can't leave anything on the table if you really want to be successful. OK, then in terms of retargeting, make sure that you have all the pixels on the website so that you can retarget users all across the board. If there is a new marketing platform, Explore it. It's very hard to give this one thing. But I do I do think that if you do, if you nail down hiring, then everything else will probably take care of the of itself. You want to have set of people that all of them are better than you and what they do in their specific field. OK, if you brought the business up by marketing, great. Now, let's have someone at CRO that is better than you. Let's have someone at support that is better than you in support. Let's have someone in email marketing that is better than you in email marketing. Let's have you get the idea. All right. I think that's it. About OK. Can. All right. OK, guys, thank you for your time. OK, guys, if you want to re convert, I'll put the link down in the description. You can check it out. I'm pretty sure a lot of you have it already. But yeah, I'll put it down there. OK. Thank you, Aria, for your time. Yeah. Thank you so much. I had a great time being here. You are awesome and I really love talking to you in general. So once you said, you know, let's let's have an interview on my channel. I was like, yeah, let's do it. Let's do it right now. So if you ever want this again, I'm down. Just let me know when. Sure thing. So if you want more information about that and want to enroll into the expert mastery course, feel free to click the link below and check it out for yourself. Right. See whether it's a good fit for you and see whether we can help you or not. OK.