 Mr. Hoosha I'd like you to take a seat and I invite Mr. Kumar to share the highlights with us of the report. Good afternoon everybody. Yeah it's obviously as Naval mentioned highly delighted and I'm looking forward to the second edition of the Influencing Influencer Marketing session from both the forum and Inca. You know I was just when Naval was speaking here I was just thinking about it you know ten years back if we had thought about you know having a session like this maybe it would have been more you know a possibility and when you look at last two to three years I think the way the digital accelerations happen and the significance of the entire space of influences etc has you know further accelerated the significance of this channel in the entire marketing space. So before I get on to some of the highlights again I would like to take this option to thank the forum team right working along the Inca team and getting this session organized. It's also interesting to notice if you look at the agenda of the how the day is that multiple topics including involving how to use this to improve brand love, how to look at it from social commerce, how to use some of this influencer and leverage them. Very interesting topics and there are already people who have done it, there are already brands who have used it and are also sharing their thoughts and their learning. So I'm sure the day is going to be more insightful. As I said as we witness the entire digital acceleration playing a critical role in the modern marketing era you know channels like influencer marketing has only become more significant and we all are witnessing influencer marketing as you know playing a vital role in you know not just in productivity of brands but shaping brands appropriately to consumers. It is becoming a powerful tool for any marketer wanting to reach out to new audiences and engage with them. As we just launched the report and it would come to all of you to your hands soon some of the key highlights that I can share here let me try and do that. It is poised to grow at a robust 25% CAGR for the next five years. It has actually grown almost like 42% year on year which is from 900 crores in 21 to an estimated 1275 crores in 22 and mind you these are not including the media activation number so that's even bigger larger you know spends associated link with the entire channel of influencer marketing. So that's why influencers are divided into macro, nano and micro creators depending on the number of followers they have and over 75% of brands consider nano, micro and macro influences as key to building and sustaining brands over using celebrities. When it comes to content people are comfortable with accessing short-form video content across platforms such as Instagram Reels, YouTube, Shorts, Mo, George and Tagata and you know others. We while you know doing the survey getting the report working on it found some very interesting findings. 80% of respondents feel that the short content formats would continue to remain the main format of content preference irrespective of the platform. Consumers have become increasingly conscious of the digital trust and authenticity of influencers and 90% of respondents who are part of the survey have pledged to be the ASCII compliant. In terms of creating effective campaigns the majority of brands using AI preferred preferred AI power tech platforms in aiding, selecting, optimizing and creating them. Over 55% of brands consider live streaming and social commerce as emerging and more effective modes to influence the purchase. So as I said this is a quite a evolving landscape. In fact today when we go and talk to marketers we have brands actually repeating the usage of this entire channel. We have lots of learning that is happening which is actually using to grow the brands in multiple areas getting new audiences. We have a lot of curiosity coming from the marketers to see how this can be used wisely and intelligently to get some more productivity. So all this is obviously helping us to navigate the entire marketing effort in this changing landscape. We hope this report will play an important role for marketers, influencers and brands to understand how influence the marketing is taking shape in the country and how they can leverage this to grow business. I want to thank you all attending this session. Have a good day and enjoy the day. Thank you.