 Hey guys, how's it going? My name is Jonathan. Today, I'm gonna be talking to you about why your Facebook ads aren't working and the steps You can take to solve these issues All right, so I'm just gonna be talking about Facebook ads and why people think they don't work, right? That's really funny to me because Facebook is an advertising platform They literally made the platform so that people can come on the platform to spend money and they can earn Revenue from it. So the fact that their advertising platform is not working is absolutely It's absolutely false. It's an advertising platform that works and you just need to know how to market more effectively Especially when the Facebook advertising costs are going up So people think you can just Spend a bunch of money and then you put it into Facebook ads, right? You run some PPE at some engagement ads or maybe some conversion ads and traffic ads and like immediately you get results From your Facebook ads, but that's absolutely not true, right? You need to be strategic in your ad spend, right? There's no such thing as an unlimited marketing budget. So what you have to be like really really Focus on is number one. You need to have a good ad So you need to have an enticing offer good ad copy as well as a good video or a good photo preferably a good video Something that's engaging, right? So that's number one That's just the basic most prerequisite thing. The second thing would be have been very strategic in your ad spend So you before even starting your ad spend So you just need to have a strategy in place So what I mean by strategy would be for example, I have this 30-day period, right? If I am able to spend $500 or $1,000 I need to know how much money is going where and how am I going to execute my plan, right? So for example, if I was starting out just a new store or if I was starting literally a new Retail selling e-com or a service or starting a new brand literally selling anything new in the product after Installing your pixel your pixel has zero data, right? So you really need to keep that in mind and you really need to Understand that you really need to buy essentially buy data from Facebook first and then you can do the magic Right the money comes afterwards. So there's often an investment time that people Think that Facebook ads aren't working because it's not getting them the results But in the matter of fact is you're just driving cold traffic in the first place So you can't expect results from cold traffic, obviously because the people don't know you they don't trust you They look at your brand. They see your products. I mean it could be cool It could be engaging they click on it, but they may not buy it at that point in time, right? So digital marketing is so powerful because you can constantly nudge and nudge and nudge people right as opposed to Retail advertising where you just for example, putting out a poster putting out a newspaper Putting out something like in a cinema and someone sees it. There's no way to measure it There's no way to get back the customer and get back the attention that you need to advertise to them again So people need to understand like the power of digital Marketing is not not only if it's from it's reach, right? You need to understand that you're able to retarget these customers over and over again because this data has been already being collected You have already personally bought it with your own money in a sense, right? So the you need to understand that acquiring more customers is not the way to go. You need to retarget your audiences Right. So for example, if I had one month, right? The first month the absolute first month of starting the business like what would I do? Right. So I will immediately get my best ad copy get my best videos get my best photos and Take around two to three variations of that, right? So I'll take for some of one photo I'll take one video and I'll take another video for some more. It could be I'm very very similar, but it has to be a different in some way. So I'll split test that so I'll split test These three things I'll split as these two things and then I will run a basically a PPE app or video video views and this is very very important because Getting the video views Retargeting feature is much more. It's much cheaper than getting a PPE retarget because to actually Entice someone to come on your your posts and to comment it and to like it or to share it, right? It's it's it's harder than for someone to just to scroll through the Facebook feed for example And just watch 25 50% of their video So I feel that you can literally just spend all you had spent in the first month, right? Just on video views So you're just spending spending collecting as much data as possible and then as you transition I guess to when you get a significant amount of data, right? I'm not sure how where's your location? What type of our business you're running But generally after you get a quite a sizable amount, right? Maybe 30,000 or 50,000 Video views from the 25% of 57 50% mark then afterwards then you go and retarget it retarget these people And because you have purchased this data, right? What you're doing here, right? So after the first month, you've already gotten 30 to 50,000 people to see in your video So you've got this running in the background Concurrently you start retargeting these people with another ad another offer So you you you offer like a discount on your existing product or you perhaps offer it upsell something else In addition to the to the to the starting product that you wanted to sell in the first place So in that you're already enticing people to hear here I have a product that I'm very very proud of and I want you to buy but I understand you're not buying Right. So then I just hit you with an air with another retargeting ad a very something smart to do Right. It's so for example for the first ad you may not sell, right? You just show the product don't Try to be aggressive on the ad copy and then on the second ad on the real retargeting ad Then you start you start being aggressive. Then you're offering your discounts or your promotions, etc, etc Okay So what I need you to understand or if you an advertiser right now If you are whatever dropshipping if you use one more customers for your business Don't expect your ad spend to just generate instant results, right? People keep showing the results of the Facebook ads and that's because they have to be strategic Right, you can't just pull up like $300 on your your Facebook ads and expect it expected to work You need to be strategic and there are things and optimizations that you need to go through Before you can really see the results that you want to see Okay, so a lot of people are putting and wasting a lot of money and also Leaving a lot of money on the table at the same time because they are not already reusing the data that they have from what? They have already bought from I hope you gain some value from watching this video and Implement these strategies in your business as well to grow to really grow your business If you like this type of content, I'll be producing much more of it on this channel So subscribe down below. I hope you've enjoyed this video and I'll see you in the next one