 Hey coach, what's up if you're watching this video? I'm assuming you are a basketball trainer and you want to learn how to start your basketball training business from scratch And I'm going to dive into the nitty-gritty details here So it might be good if you have a pen and a piece of paper And if you have any questions comment below this video so I can help you one-on-one there All right now if you are brand new you haven't started training any players This video is for you and again, it's very important that you do this piece by piece And let's say right now you are a high school basketball coach and you want to branch off and do your own thing And if that's you What we have to focus on first is Customers we have to focus on getting customers and this is where a lot of basketball coaches get this backwards They want to try to create this big brand. They want to have a crazy website They want to have all this gear in these t-shirts and these logos and they're spending thousands of dollars Before they ever get clients the way I teach coaches how to build a real profitable successful business is to get customers first and that's what you have to focus on and When you focus on that then you have immediate revenue that can pay for a website It can pay for t-shirts and all that stuff And the first thing that you have to focus on is getting your very first customer though And I've seen a lot of coaches struggle just getting their first customer and then they quit and they quit before they get traction And it might take you a couple weeks or a month or maybe two months to get your first customer But the way you get your first customer is by marketing and again Like if you go back and watch the first couple videos I ever have here on this channel you hear me talk about all the time why that was hard for me And I was shy. I was introverted. I hated talking to parents over the phone And I didn't know how to market myself and once I broke out of my shell Once I learned how to write emails once I learned how to create videos Once I learned how to truly market my my brand. That's when I started to get way more clients And it's going to be the same for you and whether you like marketing or not It's all about focusing on sales at the beginning. Okay, and once you get your first customer You'll have the self-belief that you can get as many customers as you want But it's all about getting the first one and only focusing on that Okay, so we've talked about getting the first customer marketing and what we have to do now is figure out your offer So what is included in your program? Are you just showing up to the basketball court and putting on a One-hour session and then that's it. If so Like welcome to the 99 club of all the basketball coaches in the u.s. Who do that? You don't want to do that. All right, you need to be the opposite of what everyone else is doing You need to add way more value to these kids and by just showing up to the session Delivering a great session. That's not good enough anymore. All right kids are not going to stand your program Even if you're just a good trainer that doesn't mean anything more You need to become the mentor To these kids and the way you do that is by offering value outside of the session So how are you keeping these kids accountable? What are they doing when they're not training with you? Like what's their level of respect for you when they're not training with you? Like are they talking you on a daily basis? Are they doing homework? Like are you going to watch them play in their games? What is happening off the court? That's what i'm interested in and once you figure that out All right, you will be able to have A system in place and this system will allow you to get clients month after month after month And they're going to stay in your program for years And i'm not talking about they're buying blocks of sessions that bullcrap doesn't work And if you're watching this video and you've experienced that already, you know what i'm talking about You have to be able to run this in a way where parents are paying you monthly Or they're paying you annually to be a part of your program and they're committed You're not working with uncommitted clients at that point. I'm going to leave you on this note too I want you to run your business the exact same way a gym membership would okay Let's say you're a member at a gym right now You're not going to go to the gym Pay them and then say hey, i'm going to pay you next week to come use your gym again That never happens you give them your credit card And they take your credit card. They're going to charge you every 30 days And you're not going to be able to pause your payment or stop your payment Unless there's like a 60 day or 30 day cancellation And this is how you want to run your business and you do that by having contracts if you don't have a contract I highly recommend clicking this button here. I show you my contract. It's very in depth And that contract that I show you is responsible for coaches that I help That are closing clients that invest between like 5000 to 10 000 dollars per year in their program So if you click on that button there, that'll take you to a page where you'll be able to access that contract That's it for today's video. If you have any questions for me comment below hit that subscribe button if you're new I'll see you next time