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Published on Jan 3, 2010
This brief video is based on Jenny Darroch's new book, Marketing Through Turbulent Times. Marketing Through Turbulent Times is a common sense, accessible book that examines the challenges of marketing in the current environment and provides a range of principles and tools (including the Problems-Solutions ™ framework) for managers who want to fine-tune their current marketing strategies while identifying innovative growth opportunities that will allow them to lead their organization toward a robust future.