 the eight-step process for storytelling marketing online. Hey guys, you know and I know, the ads that really stick with you, the marketing that really sticks with you are those stories. When they tell those stories and you get involved, you're a whole lot more apt to buy that particular product. Hey, if you're new to the channel, don't forget to subscribe, hit that subscribe button down there. If it's red, you gotta click it and turn it gray and don't forget to turn on all bell notifications, ring the bell and that way you will be notified anytime I do a new video. So in this video, I wanna walk you through this eight-step process. At the end of this video, you're gonna have the tools you need to do amazing storytelling in your marketing and make more money. Now those businesses that get this, those businesses that understand the storytelling process always sell more products. So stick with me on this video to the very end, follow all these steps and you can increase your sales. Now, the number one thing you wanna do is understand your audience. Know who your audience is. You wanna speak directly to that person. This is the one step that a lot of businesses, they just don't do and if they don't do this, they don't get it and if they don't get it, they're not gonna have a good story and they're not gonna sell anything. You've gotta really target in on your customer. Are they men? Are they women? You know, what is their age range? What is their income? What do they like? What are they dislike? All those things are super important. If you incorporate that into your story, you could also set yourself up for the character in the story, okay? They wanna feel like that character in the story. They wanna go through that same journey that that character's going through. The next thing you wanna do, number two, number two, is to define your core message. What's your core message? Now, I try to tell people your core message should be able to be described in maybe six to 10 words, something like that. It's gotta be extremely concise and clear. What is the point of your story? And you gotta realize that you're doing this for the benefit of the person that is listening to you, that is watching your video. What is the core message? How are they gonna benefit? If you can get that across, you've done step two, but you gotta do that, okay? Clear and concise, please. Stay with me, clear and concise. Number three, decide on the kind of story that you want to tell. Now, this is super important because this is what's gonna keep the person involved. Now, what I see a lot is people get into way too many details, way too many details, and they get all sidetracked. Try to stay on the path. You wanna be descriptive, but you don't wanna have so many details that you lose the listener. And the next thing I'll tell you, if it's your own story, they can really relate even better. Like, I have my own story for when I'm teaching people how to make money online. I say, you know, I couldn't even hardly send an email when I first started. I didn't know anything. And, you know, I've grown my business into millions of dollars of sales in both digital and physical products. So people can relate to that. They're like, well, I'm not technologically advanced either. Maybe I could do this. And they can, and you can't do. So it's just a matter of learning these different things and applying them. But make sure that you keep your story on track and you decide what kind of story you wanna tell. I also would add to that that if you can incorporate that listener into your story, if you can tell them to share your story with other people, that's super important because that gets your message out to other people. So try to draw them in enough to where they actually wanna share your story. Number four, have a strong call to action. What is a call to action? Well, the whole point in you telling the story, the whole point in you marketing the stories is because you wanna get them to do something, okay? Maybe you wanna get them to go to your webinar. Maybe you wanna get them to buy your product. Maybe you wanna get them to join your membership. Maybe you wanna get them to opt into something or get a free download or whatever it is, but you've gotta really figure out what that call to action is. I see so many times, the call to action's not clear at the end of the story that people really don't know what to do. So make sure they know what to do at the end of your story and that call to action is gonna benefit them and it's also gonna benefit your business. Next thing, number five, is determine the type of story in the medium you're going to use, okay? There's three different types of stories. You've got a visual, you've got written and you've got spoken, okay? So right now I'm doing the spoken one but you gotta select what you're going to do and some of those can sometimes overlap too. Like I've had videos on a page that tells a story but below that I'll have the text to that video or I'll have more supporting information or more benefits or whatever I'm gonna put on that particular page. So you can combine these things. Now the cheapest obviously to do is going to be written. Written in such things like a blog, something like that where you're actually telling the story in your blog. Those work really well and that's probably cheapest and the easiest way to tell your story. Now you can write this actually on your site or what I prefer to do is write it separately and then upload it. I can put it on Microsoft Word or I can use Google Docs which is free. You can use Google Docs for free and you can actually write your story there and then actually upload it to your website. The next one would be an oral story if you choose to do that. A good example of that would be maybe a TED Talk, something along those lines. TED Talks are gonna take more work obviously because you usually will combine some type of visuals along with it. Maybe you have a PowerPoint. Maybe you have a panel of people. I don't know whatever you choose to do but when you do an oral presentation, an oral story it is gonna take you more work but it also will get you better results and you'll have more people drawn into your story since they're not just reading a page on the internet. The next thing you can do is audio stories and a good example of that nowadays is podcasts. I mean podcasts are cheap to do nowadays. Almost anybody can do a podcast. You could do it on your phone if you wanted to but they're really good because they draw people in. They can help you build that call to action within your story and keep people really interested. There's some great podcasts out there now. I know my wife listens to a lot of them. Matter of fact, she has a podcast. I've thought about doing one but I haven't done it as of yet but podcasts work really well and they're great audio stories and people can actually access it whenever they want to. That's another good thing about it. Nowadays people's schedules are so busy they don't have time to listen to a podcast at eight o'clock in the morning, Monday, Wednesday, and Friday but if it is a podcast and it's recorded they can always go back and listen to it at their convenience. And of course the last of these is a digital story. A digital story is kinda what I'm doing right now. It's usually a video. Now videos are probably gonna take you more work than anything else. You've gotta plan it out. You've gotta have some sort of script or outline. You gotta have camera equipment or you can use your iPhone but obviously the better quality video you can do the better results you're gonna get but those are also free for you to do nowadays because you can do it on YouTube. You're listening to me on YouTube right now which is awesome, right? You can just go to YouTube and you can watch these stories that people tell like I'm doing right now. Now I'm not selling you anything. The only call to action I would give you is to grab my free course at the end of this video. There's a link down there to $97 course and you can get it absolutely free. Number six is actually create your story. Now creating a story is very, very important because you wanna have a main character in that story that the listener, that the reader can relate to that's super important that you do that. And you've gotta have some type of disaster or a catastrophe or something happened within the story and showing that particular person overcoming that disaster or that problem or whatever it was. I know when I first started out selling online I was selling cell phone cases and I lost my butt and I didn't hardly sell any of them and I ended up with a bunch of inventory I couldn't sell but it taught me certain things that I could use later on to help me grow my business. Now I think it's also important to have a lot of different facets to your character and your story. And certainly when you're telling the story be honest, okay, don't make up stuff that's not true. You wanna have true stories, that's the important thing. I always tell my true story of how I grew my business from my first sale, which was $10 to millions of dollars in sales of both digital and physical products. And I went through this journey. I had all kinds of problems and I almost went out of business several times and I lost a lot of money but I came back and we're doing quite well now. So make sure when you tell your story that people can relate to it. If they think that you had smooth sailing from beginning to end, they're not gonna be that interested in your story. And the truth is nobody really does. There's always problems that you're gonna encounter and when you put those into your story you're gonna have a much better story and people are gonna believe it more and they're gonna use your call to action much more quickly. And number seven is share your story. You gotta share your story, okay? It's really important to get it out there. Now, how are you gonna do that? I choose to do it on YouTube. I love YouTube. I think YouTube's a great platform. You can go on YouTube and learn anything you want about anything you want. I just think it's great. And they let us do it for free. I mean, YouTube is an awesome company, right? But you can also do it on social media. Maybe you have an Instagram account. Maybe you have Facebook. Maybe you have Twitter. You can share your story in many different places or you could put an excerpt of your story at the beginning of a Facebook post or Instagram or whatever and have them click to go over and watch the rest of the story. Now, keep in mind, you don't wanna hold back. You don't wanna have your best stuff at the end of the story. You wanna have it at the beginning of the story. If you have it at the beginning of the story it's gonna draw people in, make them want to listen to the entire story. So remember, your best stuff upfront. And number eight and probably the most important, get better every day. Get better every day. Every time you tell one of your stories, every time you do your marketing, try to tweak it a little bit. Do a little bit better. Make it more interesting. Make it more detailed. Make it more clear, more concise. Go through these steps as you're creating these stories and you're gonna find that you will get better and better and better. If you try to get better. I've seen people do the same thing for many years and never get better because they don't try to improve. Improving is important. You must do that every day. You've gotta get better. Now some final thoughts. Storytelling has been around ever since the beginning of man. The cavemen drew stories in pictures on the walls of caves and they were telling stories. And to this day, stories sell more products than anything else. And what's wonderful about nowadays is that you don't have to invest a lot of money. I mean, almost everybody's got like an iPhone or a smartphone. A lot of us have a laptop or something like that. But the creation of stories doesn't take much money. It takes time and effort. And I think that's what scares more people off than anything else. They think, well, I've gotta have the best camera. I gotta have the best lighting or I've gotta have the best website. No, you don't. You just gotta get started. And when you get started and when you start working on your story, it will get better and better and better. And you'll get more results. Don't expect immediate results, okay? This channel here that you're listening to right now has over 1,000 videos on it. I've put a lot of time into this. And I've made some money. I haven't made the amount I wanna make, but I'm just gonna keep going. It doesn't matter. The point is, I'm gonna keep doing it. I'm gonna keep providing you guys with the information that you need to make money online. I hope you enjoyed this video. I really do. And if you did enjoy it, give me a comment below. Tell me what you thought of it. Maybe you have some subject matters that you would like to see me do a video on. I'll be happy to do that. Post that in the comments section below. If you haven't already subscribed, please do so and... Oh, I couldn't grab the bell. Ring the bell, okay? 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