 Empathy is a key skill for any product person all of you in the room will be nodding and going yeah that's like a huge part of my job. When you're launching a new thing you have to take into account that you are at one end of the change curve you're away over here you're excited you're like wow this is going to be the best thing ever this idea is amazing I've seen it develop all the way through to nearly ready to launch. The person you speak to tomorrow may be at the very other end of the change curve really worried about what this is going to do for them or their job you can't assume that your excitement and enthusiasm will see you through you need to go to where people are even more so than you normally do in product development it's not enough to understand that people are in different places you really do need to go to understand what they are worried about and how you can help mitigate that.