 Hey, what's up coach? Welcome back to the Six Figure Trainer Podcast. My name is Ben Neighbors and I promise if you watch this video all the way through, it's going to completely change how you run your business in the future. Today's episode is sponsored by MakeMoneyCoachingSports.com. Simply head over to MakeMoneyCoachingSports.com right now and access my free webinar where we break down exactly how to grow your company to six figures and beyond. Okay, if you want the most out of us, all you need to do is take a pen and piece of paper, jot down a couple notes here. And as soon as you get done watching this video, I want you to text me at this phone number right here. Just shoot me a text there. And that's how we can connect one on one. All right. So the two things that we need to write down, number one is organization. The second thing is importance of contacts. All right. And I'll explain what these two things are here in a second. So with organization, it's very different. If you are running your business right now, let's say you are texting your clients from your cell phone, your emailing clients from your cell phone, and you're just kind of on the go. You don't have your contacts in one spot. Everything is kind of scattered. Your payments are scattered. You're doing Venmo, cash, checks. You don't have one centralized way of getting paid. And your business is kind of all over the place. Now I would tell you about 99% of coaches I know run their business that way. Everything is scattered. There's nothing that's just sitting in one dashboard. And if you want that one dashboard to have everything set up, email addresses, phone numbers, contacts, all the payment, your website, everything in one spot, then shoot me a text at this number here. And I'm going to show you something that we've built that's going to completely change your business. So organization is really key. So you're either organized or you're not. So if you're not organized, your business is going at the end of the day, it's going to lose money, especially when you try to run promotions for like Black Friday, Christmas, spring break, summer. If you don't have everything in one spot, then you're kind of just like blindly marketing because you don't have the reach that you should. So when you have everybody in one spot, it's very easy to make sales in your business, because everything is just sitting there and you're not losing a lot of time just looking for numbers here, looking for emails here, where did these people pay? When did they pay? Like those things should not be involved in your business ever. Right. So if you have that one dashboard, it's going to simplify everything. So organization is very, very key in your business. And again, you're either organized or you're not. Now the second thing that I want to cover here, to me, this is the most important detail of this training business, which is relationships. If you are good at building relationships in your business, that means you're going to have customers that stay with you for a long time. And it also means people who aren't customers yet are going to slowly become customers because of the relationships that you're building with them. And that could be through text marketing, that could be through social media marketing, that could be through email marketing, that could be through running a referral program. I mean, there's a lot of different ways to nurture your prospects to becoming customers. All right. But the thing that I know most coaches do is they overlook the value of one customer because the value of one customer is not just what they pay. It's what they end up doing throughout the whole year. And you got to be able to start tracking what do these customers do? How much are they spending? Who are they bringing into our business? Who are they telling about what we do? And if you have that tracked, like I said earlier, that's going to completely change how you operate your business. Because then you know this customer here, this is what the whole value of what they're bringing into our company, not just what they're spending, but what they're doing for us. And that's going to help you get a lot better at marketing, because then you know what certain people are doing or not doing. And if you don't have that tracked, again, that's on you, that's on you, you're the business owner. So having that sort of stuff tracked is really important. And the last thing that I'll tell you, all right, and I had someone tell me this a long time ago, and I didn't believe them until it happened to me. All right. But I used to run a bunch of free clinics. And the intent with the free clinics was to gather new information that I didn't have yet. So new leads, new phone numbers, new names, new email addresses. And I used to run these clinics with the YMCA. So they already had all of the contacts that I would ever want. So I partnered with them, I run the clinics, I would get new names, new numbers, new emails, and they would be added to my list. But the thing is at the very beginning, I didn't understand how valuable that new list was, because I was afraid to reach out to them. I was afraid to sell. And that was a self limiting belief that I had. And the only person that could get over that or get through that, that issue was me. So I had to look at every single lead individually and say, how can I best serve them, even though they're not in our program yet, I have them as a lead, what can I do to make this a really valuable experience for them by reading an email, by marketing to them, by getting on a call with them. And the thing is, these weren't like cold leads, because they already raised their hand saying, Hey, here's here's my email. All right. So you have to look at every single lead that you have, almost like you're like you're looking at them as a customer. Because if you treat them that way, they're going to want to do business with you. All right. So every single lead that you have, if you kind of dissect them, you're going to be able to better plan out your year with how you promote your business, how you market your business, because you're organized. And again, you're either organized or you're not the coaches that we've worked with that are doing the best. Like, and I'm talking about coaches that at this point are making over a half a million dollars per year. What they do is they're just more organized with the little details in their business. And like I said, if you want to be more organized, you want to have one dashboard that has everything, send me a text right here. I'd love to get on a quick chat with you, show you what we have. It's not a sales call. I'm just going to show you what we have and see if it's a good fit. And if it is, you'll probably want it. That's it for today. Can't wait to see you again.