 What is up everybody welcome back to the channel you guys in this video I'm going to simply be connecting with Christine one of my clients a real estate agent out of the state of Texas. And I'm going to be walking her through how to set up a Facebook video ad. So this is for any any any small business owner. I'm focused on a local area. My whole big thing you know building a building an agency doing doing, you know, social media marketing services and Facebook advertising for for local businesses. Since 2016, my whole big thing was stop trying to build organically like stop trying to post on all these different platforms, organically and trying to rely on on getting new business that way, because if you're a local owner and you're out there posting organically chances are the majority of the people who follow you whether it's linked in Instagram Facebook, Twitter, whatever like the majority of people are going to live across the country they're going to live outside of your jurisdiction they're going to live outside of your freaking local market. So as you continue to try to post and build business related information, and you can have the best business but if you're local, then then then it kind of doesn't matter because people can't can't can't do business with you now if you're a digital service or if you're a nationwide type of brand, then yeah that's when it makes a lot of sense but but not not if you're local and needing to deal with people one on one. If you're a studio you're a chiropractor your local dentist your local real estate agent. My whole thing is focusing on on targeting your local area. And the only way you can do that on social media is through paid advertising, Facebook ads, Instagram ads, YouTube ads, things of that nature so what you're going to what you're going to kind of view here over the next few minutes is is me just walking, walking through setting up a Facebook video ad she simply did a video of herself and we're going to now target. It's an intro video it's something I always encourage my clients to do is to pull out your phone introduce yourself let your local market know who the heck you are your background your experience your passion why you're so fired up, you know to be helping people, you know it's a simple intro video so what I advised her to do Christine is to pull out your phone. Do a quick video upload it to your business page and now let's run a Facebook ad and again target that local area and get thousands of people to see that video now this is step one this is this is part one this is step one of what's going to be a long working relationship with Christine running conversion ads running lead capture ads after this but the whole objective with this first one is just to build an audience is just to get the audience warmed up to build a custom audience of those who watch the video. That's step one, and then step two is to turn around and run conversion ads and start retargeting these people. Okay, so enjoy this when you guys and again if you're new to the channel my name is David I'm out here in San Diego building a social media agency and an affiliate marketing business. So if you're into making money online, subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can help you on line. All right, so give me one second let me get Christine on the line and then we'll go from there. David. Hey hey hey hi good morning how are you. Good morning better. Good feeling good. Yeah, well, I did have a problem with my video. The last 20 I did did not have sounds in the beginning and I don't know why sounds gradually increases so I mean it's the way it is I can't change it. Okay, okay, it's all good. Were you able to upload it to your business page. Yeah, that's there. Okay, cool. So go to share your screen. Let's go to your Facebook business page. And then let's also open up another tab and go to your Facebook as manager. Okay. And then yeah the Facebook business page and the the ads manager. Yeah so let's go. Let's take a look at the video real quick because what we want to do is won't when we upload that video. Let's go back to run an actual ad. When we set up the ad, we're not going to be able to change the text or anything about the video, like once the video is up it's up. So what I always like to do is it's kind of just be like your second eyes, right your second pair of eyes, and just take a quick to make sure there's no misspellings or make sure there's not a comma that's missing little random stuff like that. So once we go and set up the ad, we're not going to be able to change anything on the post. So let's just make sure this double check quadruple check that this post is good. Like I said, unfortunately, I want my screen move. Unfortunately, it is not, you can't, it's not loud in the beginning and I don't know how to fix it. I've done so many and they just didn't work. That looks good though that looks good. Thank you. See as you see again, the whole power here the whole not the power but the magic the magic the magic is the fact that when it comes to social media. Everyone wants to post. And the problem with that is that you start attracting people from all over the country. Right. So so the magic and that's what we want. Right. Not at all. Like the magic in this is we're now in the target area. And so as your local area starts to see this, like like an educator, like you look like someone I can learn something from like you have a good look you look knowledgeable, you look professional. And as that face continues to get branded in your backyard. That's the magic. Like that's the magic. I need the right people to see this message. Right. People that were doing business within our local farm in our zip codes in our area. Right. So, right. Don't ever the whole thing here is is to is to keep putting out video, no matter what sometimes the lighting is going to be bad. Sometimes the audio is going to audio is going to sound horrible. So you don't you have no idea how many YouTube videos I've done where I'll do a 35 minute freaking video I'll do an hour long damn video and the mute was on the whole time. Yeah, so it's like it happens like shit happens so it's like what mute button because I'm wondering like when I like when I'm doing like I use zoom like we're on zoom right now so so I can mute myself. Right. I can mute myself and then I can up mute myself but there's been many times where I'm doing a video for my YouTube channel and I was on mute the whole time. I go and play. trading. Like damn but you know things happen and we move on. And that's why I want you to just kind of get in the habit like getting the habit of doing video like no matter what I don't care what the heck. The issue is like, just keep putting them out like they're going out of style. I said my husband when I used to do it before I do live Facebook lives, but I had a product I was promoting. And so I would unbox things and I'd have something to talk about that was tangible. Here I'm just talking about me and it's hard to just sit there with nothing to do you know. Oh yeah. See this is the intro and then after this, then we're going to focus on weekly videos, educating people on the process of selling. So, so if you need to have a prop if you need to have the actual seller guide in your hand. And maybe you're doing a quick one minute video and you're you're referring to page three seller guide and you're saying hey guys yeah here on page three here's what I'm talking about. I talked about the you know the importance of curbapill and why curbapill is so important, you know, like little random stuff like that that you can probably put in your hand and then just talk about, like, that's going to be like, and especially staying on topic talking about the topic of selling or buying either one but one after sellers and giving away a seller guide, just different topics of different different different things to talk about on that topic of selling. You'll continue to get better like you're going to get better and, and I'm just excited for you excited for you. Oh my gosh I just really my husband must be so tired of hearing the same speech. Yeah. Yeah. So then we have just so here's what we here's what we're going to do let's go ahead and click the dots real quick the three dots right in the top right. And let me just show you how to just simply edit edit the video real quick again this is an important edit post. Because again, once we go and set up the ad we cannot change any of this anymore. So we let's we'll knock out knock it out now. Okay. Okay, cool. So, so here, right there in the title, like in fact let me give you an example go to Facebook, open up another tab. Yeah, open up another tab and go back to Facebook so open up Facebook on this other tab. Go back to Facebook and open up your and just go to the news feed and just scroll to the news feed and let's just see. Let's just see a random ad. Okay. And I'll just kind of get one. Yeah we're looking for a sponsored one. So here goes sponsored right here. Perfect perfect so this is a perfect example. So, when we go and edit our video or our post. This is what we're looking at so we're looking at relive your past year on Facebook in a photo in a photo book. So there's the text right. And then if you scroll down, scroll down right below the video. There's the title, the title, it's kind of weird because the title is down, whereas the title should be at the top right but right Facebook calls, Facebook calls that bottom part the title so the title is preview your 2020 photo book in one click. And then they also put 4.7 stars 11,000 plus reviews. That's the title so if you go back to the other tab. Go back to your post. Your title right now is blank. So we want to put something there. So we want to put my name, because maybe we're going to could we edit edit out the park that's quiet or not. No we wouldn't we wouldn't be able to nor does it matter like it doesn't matter like it really it doesn't matter at all. But and here's another thing here's another thing what we can do also is we can, which is a little time consuming but a lot of times it is it is worth it and in this case it probably it probably would be worth it where you click on captions right there to the right and you can actually Facebook will will will they'll pre generate and they'll generate the captions a subtitle. Actually it's the subtitle is that adding caption scroll down is a caption or subtitle but what I'm referring to a subtitle. Yeah I think it's under captions it might be under caption so click on captions. But what we can do is we can simply yet right at the top. So auto generate. What it will do is it will generate the subtitles. So, if the volume is low, then maybe the words maybe the subtitles, you know can make up for it. Will it will say what I said. Yeah, like you would you would you could, well, well you can choose to auto generate it but then you can go back in and you can reedit it yourself like you can listen to it word by word and read and change every single word word by word. Actually, yeah, yeah, so why don't you go and click on click on right, right captions right where it says right w r i t e down. Oh, okay. So, so get out of here let's see scroll up to the top is there. Go to English I mean do you have normally you can normally just go straight into it like typing. Let's see if you could just type in English, or there we go. Yeah, scroll down. There it is. There we go English. Okay perfect yeah so here's here's here's where it's at so all you would do is you would press play. And then and then it would it would it would show the words to the right, and then you would just simply change out the word put a period, you know, like, push, go to impress play. It's not saying anything. Now it starts talking. Texas license to your full time since 2004. And everything to the right. Go ahead and save as draft, just go ahead and save it as draft. The first words I say and do you know last night it was doing because I make like three or four perfect videos perfect I love them. And when I played them, the whole first like three or four seconds weren't there. So what I did then after that was, I was letting it run three to four, three to five seconds before I started speaking, still didn't take up my first words. So I do an edit right there review and edit. Let's see if we can go and see the actual words review and right next to no down review and edit is you can click on the thumbnail as well. So, let's go back in click on click on the three. Yeah, click on the click on edit post. Yeah, edit post. And then thumbnail. So the thumbnail is just the first, you know, the first slide the first in the first. Yeah, so click on thumbnail and you might go to scroll through and see if you know there's maybe a different still image that you like. That one's not a bad one you're smiling you look excited. But if you scroll to the right. You can see. Yeah, click that you can see different different ones. Well there was one man that wasn't bad this one. Yeah, that's a good one. That's a really good one. Yeah, click on that. And then going on video details to the top on the top right above them now video details. Click on it. Yeah. So let's add a title right here so. Okay, the text just a little bit about me for those who don't know me. And then maybe in the title, you know your your local realtor serving that city or serving that county or serving. We want to put local real estate agent or real estate broker or realtor or whatever title you have. Maybe that might be good. Since you can't hear Christine DeSimone Austin's booty grilled or should I put it in there or will that come up when on the, on the end. No, you'd want to put it right there for sure. Like put it right there. And this title is something like short and sweet, like not too too long. Putting your name is not a bad idea, like that would look good. And then maybe put, you know, your local, your local or yeah, Austin's boutique realtor serving, serving Travis and Williamson counties. Yes. Yeah, you could maybe maybe put the because because that's already long enough. Maybe putting serving somewhere in the in the text just a little bit about me for those who don't know me. I'm your local. I put I put I'm your local real estate professional or I'm your local realtor serving the greater Austin area or I'm your local real estate professional real estate professional and have been serving the greater Austin area for the past whatever many years or since 19. I've only been in Austin eight years nine years. Perfect. So let's put that. So just a little bit mommy for those who don't know me I'm your local real estate professional serving the greater Austin area for the past nine years, or something like that. Perfect. Perfect. So let's click save. And good so that so so just keep in mind every time you upload a video come in here change out the them change out the thumbnail, add that title. And then and then you're good. So go ahead and go to refresh this page let's refresh this page. Just hit that that circle arrow to the left. Okay, yeah. There we go. Perfect. Okay, cool. So we're good here. We're good here. Post is good everything is edited. Now let's go into. So go ahead and scroll down and let's look at that real quick. Take someone to load stuff. There we go. So everything is updated. Perfect. So the thumbnails that is the still before they click to watch it right. Yes, okay. Go on to the news feed. They'll see that thumbnail first and then and then it starts playing automatically. Okay, and then the title if you click on it. So in the news feed just like the other sponsored add the title is going to show right below the video. But in this case when it's on the page, you got to click on the video go to click on the video open it up. Let the let the video expand click to expand in this exciting. Okay, and then there goes your. I serve. So I'm sure you want. So, realtor, pause that. Let's go to the ads manager. And let's run this out. Okay. Yeah, perfect. So let's, let's jump into the ads manager and let's let's let's run this out. Awesome. Perfect. Okay, cool. So always, always keep in mind that when whenever you're in here. First of all, you always want to be doing this from a computer like from your laptop from a desktop from an actual computer a lot of people try to do this from their cell phone. Like always come up to a computer and do all this because you can just see more. You have a better view of it all. Right. Yeah, no, yeah, for sure. Perfect. So, but as you're navigating through here sometimes Facebook will have you in a different account. Right now you're in Austin's boutique realtor one nine six six three three four four one, like you're in the right account but sometimes as you're navigating you're in a different account. So always double check whenever you come in always double check that that's your actual account that you're in. Okay, so this is the beginning what we're going to do is we're going to click on the green button click create. And then we're going to start this ad. So, the very first ad the intro. What we always do is we'll do video views. Now, as you run future ads and as you as you put out future videos. Let's, for example, let's say, add number two, add number two and on are going to be conversion ads. So right there in the top right. Yeah. And conversions is for for for businesses that are that are looking to capture leads, whether you're looking to capture a lead you need someone to click, enter their name and number and click submit that's a lead, either you're in the business of lead generation, or you're looking to make a sale. You have a website and you're selling blouses or or or shoes or handbags or necklaces, and you have a website and you're in your whole objective is to get people to buy. That's also conversions. So conversions is an action that we're trying to get people to do. In this case, and that's that's ad number two and on. It's only the first one, which we in which we do video views, because our whole objective here is to is to run an ad to a cold market to get a percentage of them to watch our video. This is a warm up. This is a warm up. This is how we introduce ourselves to our local area and I tell people all the time, even if you've been living in your area for the past 37 years. You still don't know everyone, right? Like you still don't know everyone. As this ad goes out and even though we're targeting your local area, tens of thousands, hundreds of thousands, especially if you're in a busy city like I'm in San Diego. There's 3 million people here. Like I've been here for 40 years. I don't even know my neighbors. Right. So it's like, yeah, and that's how it is. If you think about your, your place, you don't know all your neighbors. Right. And you've been there for nine years and it's like, that's just how it is. So, so the first, the first ad, it goes out technically to a cold market, people that don't know us. So in this case, we go video views, because again, the objective is to get a handful of them to watch our video and those handful become our warm audience. So let's say, for example, we run this first ad and we get, let's say we get 7000 people to view it. 7000, let's say in our city, there was 100,000. We targeted 100,000 people in the area, but only 7000 watched it. That 7000 becomes our warm market. Now we target them and show them our next ad. Right. And then we show them our third ad and then we show them our fourth ad and every ad, we're having a new few thousand people watch it. So we're retargeting ad number two, we're retargeting everyone who watched video number three, right? So it just keeps, we keep retargeting. It gets bigger. So your audience gets bigger and bigger. Yes, your audience continues to get bigger and bigger. And again, in real estate, that's why I love real estate. I love, I love real estate agents and Facebook advertising because it takes one deal. Like it takes one deal to justify everything you're about to do here, right? Because the profit margin is there. So if we were selling necklaces and our profit margin was $3 per unit, then it might be a little bit more challenging to spend money over here. But if we can spend a few hundred a month and make a few thousand on one deal, that's worth it. That's worth it, right? Of course. See if I can get a deal out of this. Right, exactly. So, but it's not, it's not, it's not this. What's that? Do your people show profit? I mean, they get deals on this. Oh yeah, but here's the deal. Here's where everybody drops the ball. Here's where 99% of people in general, when it comes to businesses and Facebook advertising, here's where 99% drop the ball. And this is based on experience. This is for me talking to thousands of people since 2016 on this exact topic. Okay, this is what I do. Where I found people drop the ball is the fact that they lack the consistency. So they'll run a couple ads here and there, and then they'll take a break for whatever reason. The whole magic over here is to run an ad daily. Daily. Not a different ad. So for example, with this one, you run for seven days. And then in the next week, we go get another video and we run that for seven days. And then the third week, we do another video and we run that for seven days. So every single week, you need to be running an ad every day. It's every day. So every day we need to be targeting that local area. That's where people drop the ball. They'll run maybe three ads, four ads, and then for whatever reason, they don't get to the next ad. You know, maybe because they're busy. Like you guys are busy. Like you got deals coming. You got leads all from all over the place coming in right now, if you think about it, Christy. Right now, whether it's wood and deals that aren't closing, that's besides the point. But you're pretty damn busy just being busy. Yep. So it's like, this is a whole another project and sometime and I just truly believe most people neglect it. I just truly believe most people don't take fully advantage of it when it's like, man, it's a fraction of what you would spend anywhere else. Probably, yeah, probably to devote one day, make sure that it's scheduled on that same day every week or something. Exactly. That's why what I really want you to do is I want you to get in the habit and this is also regardless of if that next ad goes out, like regardless, regardless if we're going to run an ad next week or not. Here's what I want you to do. I really want you to get in the habit of making a new video every seven days. No matter what, like no matter what, whether you're going to run an ad on it or not, a new video needs to go on this business page. So stop worrying about trying to post all the time. Stop worrying about trying to post on Instagram and LinkedIn and Twitter and all these damn platforms. Stop worrying about having a post all the time. Focused on doing one video for this business page every week, every seven days. So for example, today's Saturday. So today's Saturday. Saturday is the day. Every Saturday morning, there needs to be a new video on Christine's Facebook business page as if it was her religion. Okay, wait, let me ask. Do I always have to be in it? What's that? Do I always have to be in it? No, not necessarily. You could, you could, you could pull out your phone, walk down the street and start filming some properties and just talk about it. Just talk about it from behind the camera and just give us your two cents like that. Those are great videos. Great videos are on your cell phone when you're walking around. Okay. It makes people look in the, in the Facebook newsfeed. It makes us stop because now we're seeing a background. Now we're seeing a neighborhood. Now we're seeing like trees. Now it's psychologically it makes us stop in our track. It's actually better than just having a still background. Like, like, like I do all the time, like my videos. I'm in my office. I have a still background. I'm doing screen share. I'm in my chair on my office desk. It's boring. When I go out and I have my phone and I'm doing selfie style, I'm, I'm, I'm letting the whole, I'm letting the surroundings be my prop. Right. And that tends to, to draw more attention and, and it makes people stop and watch and wonder what the heck you're doing or wonder where you're walking or wonder what's in the background, you know, like it attracts people more. So to answer your question, no, start doing some videos outdoor and start, start talking about property. If you're after listings and our whole objective and our whole goal here is to focus on sellers. A great, great content could be walking outside, going to film some properties and giving us, giving us your two cents on what you would advise your client to do to increase that value. Maybe go down a neighborhood where the houses are kind of beat up and you're talking about it. You're giving us your advice, your professional advice on what you would advise to increase that value, paint, new stucco, curb appeal, maybe put a new roof, talk about the, you know, the freaking, the outdated, you know, porch or whatever. And, and, and how much a few thousand can go into it and how much more it can increase the value for those that are looking to sell. You know, right. Videos like that are really, really good and simple. I want you to have fun with this like keep it simple. You know, um, so I have something about it. I mean, as far as taking things, you know, houses and things like that. I'm not as nervous, but having to sit there for. Yeah, yeah, yeah. They don't all got to be like this at all at all at all. But, but what you do want to do, this is very, very, very important. What you do want to do is stay on topic. So the topic is selling the topic is focused on homeowners who are looking to sell. That's the topic. Okay, so with that being said, you don't want to start talking about forbearance. You don't want to talk about short sell. You don't want to talk about force for actually you could in that case if we're, if we're talking about selling. I could talk about short sell. I could talk about, you know, if you don't sell, maybe some people are going to end up going into foreclosure and then maybe I can educate people on why you don't want to foreclose. So you could talk about that because it all relates to to to happen to sell eventually. So as long as you're on that topic. It gives Facebook the ability to find thousands of people who are who are all interested in that same topic. Okay, so it makes it it makes it easier for everyone and then and then and then for you it attracts that one person and the reality is is that because I did mortgages forever. So it's like, once, once that seller comes in, for example, you get that seller lead. All kinds of other things can happen from that. That person have an aunt that needs to short sell that person can have a son who's looking a first time by. So things can come out of the fact that I was only talking about selling I attracted that seller, but she brought her cousins and aunts with her, and they want to do other things. And that's good for my business, you know what I mean so. But but but as far as the content. Yeah, stay on topic. And so this will be our only video view add after this ad number two, then we'll go into conversions and that's when we start capturing leads. And that's when you'll want to start giving away a seller guide or a buyer guide. That's when you'll that's that's ad number two and on, but this video view add there's there's a couple different strategies so let's do this let's go ahead and and hit that drop down right there above the continue button hit that drop down right above it, and that's going to open up the bottom. And this is this is just the titling of each step, the campaign, the ad set and the ad. These are all three steps. These are the only three steps. This is what I call the three tabs. And this is what we'll view when we look at the dashboard it's those three tabs campaign ads that add. So, I remember this though you, I didn't get the video of the, what you did like we did last time you'll get this. Okay, I'll send you that one too, but but I'll send you this one once we're done. But this is where we simply just title each each each each step of the process. So campaign let's just name that. Let's name that intro video, and then in parentheses we're going to put video views, because video views is the objective that's the campaign objective we're going with so we'll just put that in parentheses. Nobody needs this but me. No, yeah, only you. Yep, only you. The ad set will be the city that we're targeting. So we'll go intro video and then we'll do, we'll do, go in, go in, no just the title yet title, just going to title it and we'll just title it title at the city, keep it that simple. No, not the, not the word this, the city your actual city like who where we are we targeting Austin, are we targeting Austin. I really don't want to target all of Austin though because it's an Austin I don't want to go but yeah, we can we can update the mileage. So go ahead and put just Austin put the word Austin. Okay, the Austin, just put Austin. And then and then the ad, we'll just put video, like videos just it's just a video it's the intro video you can write the same thing intro video, know the title, name, yeah name. We'll just go. Let's just go intro video. So those are the three titles, and then we'll click continue. So as we come into the first tab the first step which is campaign. Over here, because you're in real estate, you always always always have to turn that special ad category. You always have to turn that on right now it's off. You want to turn it on. So, I'm looking. Oh, especially. Yeah, I know. Okay, so you always go with housing hit the dropdown, and you'll see housing. So real estate in employment credit if anyone's in any of those other, you know industries you'll you'll want to, you know, check that. So we're good there. Housing scroll all the way to the bottom campaign budget optimization is good when you're targeting multiple at when you're running multiple assets which we won't get into now because you know you won't you won't really have to do that you're doing one city and that's and it's pretty cutting dry. So we don't need we don't need to turn that one on. We'll hit next. So now we're going to the second step, the second tab, which is Austin which is the ad set over here is where we choose our budget. We choose the schedule on when we want to run it, how long we want to run it. We choose the the targeting. And then and then the actual custom audiences if we if we're going to be doing any custom audiences which I'll explain all this stuff. But this is the ad set this is the second step so here's all we're going to do. It really comes down to the way I try to look at the budget. There's two different ways you can you can you can set this budget for this intro video to different strategies. My strategy is to is to look at the monthly budget and just kind of see okay how much are we going to allocate per month to to our Facebook advertising where there's 100 bucks a month 200 bucks a month 300 bucks whatever whatever the monthly is what I normally do is just divided in four. So whatever that monthly budget is divided by four. That's the budget for this one ad right that's week one. But that's for daily though. No you're going to change that you're going to change that but but that's one one strategy one strategy is to simply put put X amount, you know, a quarter of the monthly budget into into this one intro video ad. That's one strategy. Another strategy, because it's an intro video. Another strategy is to simply leave the video on and to put it at a low budget. Let's just say three bucks a day, four bucks a day. If I if I run it for, let's say I put 100 bucks a month into this ad, and I let it run at all times. That's another strategy, because what will happen is that there's hundreds of thousands of people in that area. So your five bucks a day or three bucks a day or four bucks a day even 10 bucks a day even 20 bucks a day is not going to reach all them people. So if I can have this ad on at all times and have it running at a low budget. My face is being branded 24 seven in my local backyard. And that's a good thing. And that's a good thing because as that ad continues to run 24 seven. And I could turn it off whenever the heck I want to I mean but I'm thinking it's more long term I'm thinking I'm thinking it's 30 plus days. I'm talking at least 30 plus days where you just on you and we're not talking spending a ton of money on it. You know, again, do the math three bucks a day, like 30 30 days that's I mean what is that freaking $90. So it's you put 100 bucks a month towards this ad to always show this ad to everyone in that area at all times. Here's what happens now that audience will continue to grow. So now when we go on to add number two, which would not be on month number two add number two would be week number two. But but in the background, this one continues to run. So as we go into week number two, and now we're going after seller leads. Now we're running conversions. Now we're looking for leads will always be retargeting as we go into at number three at number four. This audience will just continue to grow. And so anyone and everyone who watches this video, they're going to see at number two three four five six seven right away. So if I'm on ad number nine and I'm retargeting everyone who has watched this video because it's still going on. That could be good as well. So, so maybe allocating a month but maybe more. Yeah, like, like I'm saying the month I'm saying like let's just let's just on a low number like even if you just spend 100 bucks 100 bucks a month. On this one ad to have your face always showing in this local area with a simple intro video and those who watch it will see every other ad after that. Mm hmm. You know, so that's a strategy as well. It's it's it's it's and again it could be a low budget like a low, low, low budget like a low daily budget we can go daily budget or we can go lifetime budget, but it's up to you it's it's totally up to you so ideally weekly like if you ran that weekly so again monthly budget, a quarter of that would go into this, and you would run it for one week. You could do that you could do that you could totally just do that. Just run it a week. You can you can in a week and you'll you'll get a few thousand people to view it. And then and then and then week number two, you just roll out the next ad this one turns off, and then you just roll out the next ad, and then you know we retarget we continue to target Austin but then we also retarget everyone who watched this one. Okay, so you would recommend putting like maybe taking a few days off and putting this one on again. No, I would I would recommend. I mean I would recommend if the budget was there I would recommend just leaving this one on like let it run let it run for the whole month like let it run for the whole month. But we want to we want to definitely start at number two, at least in a week. So next week, we want to already be starting at number two for conversions for for lead capture, but just have this one running in the background. Okay, you know, sounds. And to what is that going to is that that's not going to have a video is it. It can. It can I recommend yeah for sure that's when we're now no longer just talking about yourself. Now we're giving out advice on on the seller guide now we're talking about seller tips. Now we're talking about hey, click learn more to download my free PDF click learn more to download my free seller guide. That's at number two. What would you suggest as the video for add number two what kind of what type of video. It's simple. Simply education based. All you're doing is giving me a quick one minute or a quick two minute on one topic of selling. So for example, if I had a PDF and in my PDF I'm giving all these different examples of selling. All I would do is I would take apart that PDF, maybe by paragraph, and there goes my one video. Hey guys, this is Christine just wanted to come on here today. I just recently put out a 2021 seller guide for those who are interested, or just want to know, you know what it takes to sell in 2021. Over here on page two, I was talking about this. Let me explain this a little bit more. Okay, by the way, and by the way, if you guys haven't downloaded your free copy and if you're thinking about selling or maybe just wanted to get more educated on it. I am giving you a given away this free PDF for a limited time only. So click learn more it'll take you straight to my page where you can download your free copy. See you guys there. Okay, like, like simple like all I'm doing is and then and then and then week number three. I'm talking about maybe something on page three. Yeah, right. And now and again, that's my prop. That's my prop. Maybe maybe go down to your local like print shop and maybe print out that PDF in color. Yeah, and use that as a prop. And actually, you know, read from it as you're doing the damn video. Right. Hey guys, this is something on page four that I really wanted to highlight. There's a super important for those are thinking about selling this year. Let me explain this, you know, and let you guys know what I what I mean by it. Okay, you know, that sounds good. Yeah, so but but but but but also also always keep in mind that the end at the end of the video at the end at the end at the end the last five seconds last 10 seconds. There's always that call to action. And the call to action is to click learn more click learn more. It'll take you straight to my webpage where you can download your free copy. Okay, that's always the call to action. Because you'll have that that learn more. It'll be in this video so I will review the video before I do the next one. Yeah, yeah. So here it just comes down to what we want to do do and what yeah what we want to do do want to run it all month or do want to run it for just seven days. It's up to you. This one. The intro. Yeah, the intro. I'll run it for a month low on low. So here's here's what I want you to do just just put hit the drop down the daily budget go to lifetime. And let's just call it a hundred bucks put a hundred bucks there. And then we're going to we're going to set that date we're going to set set the start and end date and we'll just set that for a 30 day run. So change out that date start and date. So when do we want it to go live we want to go and what I do right now it's the 20 it's a 23rd. So once we publish this ad, it goes into review for at least a few hours. So what I always do is I always set the ad to go live the next day. Okay, so go to 24th go 6am, 6am. And then and then just change the end date to February 24th, 6am. Okay. Yeah, let this one, let this one. And here's what we're going to do so so as we finish here we're going to go set up our custom audience, because everyone who watches this video, they're going to be put into a bucket, they're going to be put into a custom audience. And we want to do that right away we want to set that up right away so Facebook can start tracking that right away so when we go run at number two, add number three at number four, we'll always be able to retarget everyone who's watching this video. Okay, well you'll show me that. Yeah, I'll show you that right now. Okay, so, so we don't need any custom audiences right here but but if this was ad number two. If this was ad number two, we would click inside the box right there under custom audiences search existing audiences we would click right there. Which one no no no to the left to the left don't click that in the box right there. So you're going to see it right here. So right here is where we're going to see our audience for people who watched the video. So really video. Idiot Lee when I clicked that box. You're going to see it immediately because we're going to go set it up right now we're going to go set it up after we're done with this. So you're going to see, you're going to see video view, video view audience, whatever we name it like whatever we name it intro video audience like whatever the heck we name it we're going to name it right now in a minute. So that's where so if this was ad number two ad number three ad number four every ad ad number two and on you'll always want to retarget that video because other people watched my first one those are people watched my second one those are people who are watching my stuff. Retarget them show them another ad show them another ad until they opt in and download your PDF. And that's why once we get the PDF going, we're going to be able to segment. So for example, if I was in that audience. I watched your video. Let's say we're on ad number three. And I watched your video, and you have me in that audience. But I also clicked on it. I went to your website. I downloaded your PDF. I came to the thank you for downloading page, because once I go to your page I enter my name and email, I click the button, send me my PDF now. I then go to another page where it says thank you your PDF is on the way. On that thank you your PDF is on the way page. Yeah, that's a custom audience. So whoever lands there is a quote unquote lead. What I'm going to do is also create an audience around everyone who is a lead. So now what I'm going to do for ad number two and on click away from this click away. Now what I'll do from ad number two and on is I'll click exclude right at the top click on exclude. So now what I would do is I would exclude my leads. So the only people who are seeing my ad are people who are watching my previous videos and people who haven't downloaded my PDF yet. If you've already downloaded my PDF you're being excluded and you're no longer seeing ads. Wow. Yes, double well. And who is it automated who sends out the PDF or do I do that. It's all automated but we got to set up a web page that's a whole landing page we'll talk about that on our next call. But we're going to need some type of landing page software most of them run about 100 bucks a month. Yeah, so I only recommend it if we're going to stay consistent with Facebook ads, which is what I want you to freakin do like I want you to be consistent with this. So, so if we're consistent with Facebook ads, that will pay for itself. Like that will pay for itself over and everything you said it has the landing page that that people click on and go to to enter their name and email. And then it has the email auto responder that triggers the email PDF right away to the lead automatically, and then it has the calendar. So when that lead wants to schedule an appointment with you, they can click on the link and go to your calendar. So, and at the same time you have me to train you and coach you on all that stuff like that. Those are the two things that I do is Facebook ads and Carter training. So you have well for all that to build those pages with you and I already have a bunch of funnels already done like I have a listing funnel an open house funnel a seller guide funnel. Like I already have the pages done for you. Like all you got to do is activate an account and I transfer all the pages to you. So, okay, I can make it super super if we go that route. Okay, so we'll need that on our next call we'll talk about that on our next call. So that's just to include an exclude those are our custom audiences with location let's change that let's change out that let's type in Austin and then and then you don't want to target the whole city of Austin so we'll change the mileage. We'll just take out us and we'll put in Austin. Okay, yeah, X out and then and then the minimum is 15 miles. So as you type in Austin, the minimum is 15 so we have to target at least 15 miles around. So you can kind of gauge it from there so if you click on the number 15 miles drop down. And I could move it. Click on a little farther north. Well what you can do, like for example hit the 15 miles hit that drop down. It's either it's either you put in the city, like you did right now. No hit the 15 miles above the drop next to Austin above here. No up, you see 15 miles. So you can either put the city in like this, or you can put in a physical address and go off of the miles off of that the mileage off of that address. Right. So if you have to zip code your farming, put in an address and stay 15 miles around that address. Maybe I should put my address in. Yeah, yeah, put it. And what you'll want to do is maybe put a neighbor's pay put your neighbor's address hit that drop down for sure hit that drop down people living in go with people living in this location this is very very important because you got different variations. I have dress or what people living in this location hit that one. I did. No people living in no no you went people living in or recently in go with people living in this location. There you go. And then type in your neighbor's address don't put your address put in your neighbors. Where is it. Search locations, search locations below that. Oh, okay. Well, my neighborhood it's we live in a freestanding condo so it's like houses, but got you got you got you so just don't put your unit number yeah for sure. Okay, perfect. Okay, so let's see if that pulls. It's pretty space. Right there. Awesome. Awesome. Perfect. Okay, cool. So we can go 15 miles around that address. And target that entire area. I don't even see Austin itself of that. Can I move this. You can you can simply so go to go to drop a pin so right there where it says drop drop pin click on drop pin. And then just drop it wherever you want. So, so go down. Don't click until you're ready to click. I think that's good. Okay, so then delete the Palmer Lane, delete that one. Okay, cool. So that's where we want to be. I would actually maybe want to be a little bit over more this way to the west. Okay, so then do it again, drop the pin. But again, don't click until you're ready to drop it. So, yeah, I don't want to be that far east. Okay, so go to delete the other one. Where is it to delete this one at the top exit out. Yeah, this year. Okay, okay. I don't know, but it's good. Perfect. So, so let's do this. Let's let's scroll down so age you can no longer change gender you can no longer change. The detailed targeting you won't you won't click on show more options slow down click on show more options. Okay, so the detailed targeting. I don't want to worry about that and then and yeah to the to the yeah and then and then the the the yeah it's off all demographics. We're going to target the entire area so we don't we don't need any that and then so scroll down. And what we're going to do is we're going to we're going to go manual placement. We're going to go manual placement. We're going to send only show this. I want to put it back to my address. I don't know. I'm just worried about where it's targeting I don't want to target places I really don't want to deal with. It's up to you. I mean, just clearly put in an address whatever I mean totally up to you, whatever, any. Why did you say put in somebody else is instead of my address why did. Well, because I'm recording this and I don't want the world to know where you live, but I mean, you could put your address if you want. No, no, I was about putting orders but I yeah and I didn't know if it was for a safety reason that you okay. So, I was typing right below it so click out of that. Okay, so go ahead and search locations, or just drop a pin it's up to you drop drop pin or type in an address. So now we're going to go manual placement so scroll down. Actually, you know what go back to languages. Let's go English all let's make sure we change that that's it. Let's let's click on. Go ahead and edit yeah edit. So what do you want me to do now. So type in English in the search language. Okay. Okay. And then detail targeting hit edit right there on the detail targeting edit. All the edit buttons are to the right. So all you do is scroll over something and then edit is right there. And then right here, what a lot of people try to do is type in certain keywords, but in this case we're targeting a little area so let everyone see it like this is our intro video let let everyone see it we can't change age or anything like that anyway so narrow down any further than where we're at right now. So scroll down, scroll down we're good there we're good there. Uncheck so now we're in manual placements uncheck Instagram uncheck messenger uncheck audience network. We're going to have this run strictly in the Facebook news feed. So uncheck everything else uncheck the marketplace uncheck the video feeds uncheck the Facebook stories uncheck all that. We're going strictly in the feed. We'll scroll extreme is that right. Okay, yeah uncheck in article uncheck. Yeah, perfect. We'll go back up uncheck the search. Okay, cool. Oh, I think that. Okay, so now let's scroll down. And so let's go back up real quick. We did put a location right so it's just giving us that air to the right. But yeah, we could. Okay, actually, please add location for your audience. People living in this location. Yeah, that I mean, I don't know why it's, it should be okay once we move forward, but there's there's the location so we already did that. So it's just not reading it for some reason, but we should be fine so just scroll down scroll down scroll down. And then go ahead and click on next. So we're good here. Is next at the top. No down bar right next. Okay, so now we're in the in the third and final step. So what we're going to do now since we uploaded that video to the page that video is already there so we're going to just simply scroll down and right where it says add setup, we're going to hit that drop down create add, and we're going to go with use existing post or existing post and right there where it says you're going to fast go to the very top right there where it says create add right here add setup create add hit that drop down go with use existing post. Okay, and then all you're going to do is find that post. So click on select post right there select post. And then just simply find that video which should be right at the top just a little bit about me perfect. So click on that one and then hit continue. Yeah, you can yeah try that normally it's a box but yeah right there you go. Okay, hit continue. Okay, cool. So now here is the way it's going to look. So there's your there's your text, there's your video. It's going to the newsfeed only now scroll down. What we're going to do is we're going to simply add a send message button. Right there where it says add button the call to action at the top right there click on that. And then what we can do is we can we can click on click on the learn more hit the drop down and learn more is when we're going to send them to a webpage but in this case we're not sending we're not sending them to a webpage. So what we can do just to fill in the spot is we can just put send message. So find the send message one. Okay, yes, let's just scroll down. Can you scroll any further is it just that's not scrolling. Okay, no. Yeah, there we go. Okay, so send message. And this is not a send message add, but it's just we're going to just update post go to click the blue one we're going to just put it there just just to fill the spot. Now that send message button will be there and then there goes your title. Christine. So that's why that's why right there in the title you want it to be short and sweet because look what we put didn't even fit. Yeah, yeah, yeah. Gotcha. But at least you know for for future like just don't write no more than that because you want whatever it is you wanted to try to you want to try to fit it all right there. Okay, so now they send message does it actually send me a message or no. Yeah, it'll send you a message on Facebook but don't hold your breath because that's not this type of ad. That's not this type of ad at all. So it's strictly for video views. So let's scroll down. Okay, we don't we don't need any of that because again we're not we don't care about the message. And then let's go back click on the top left where that red triangle is that for some reason it's not we're going to we'll just publish anyways but let's just click on that real quick the red triangle. Yeah, click on that. For some reason it's not reading that address, but let's, let's go back to it so let's put a different address if you want. No, let's just take a look at it so scroll down. It says please add a location for your audience. So let's scroll down. Okay, so here people live in this location, go to go to type in that address again or type in. Yeah, type in the address again. Yeah, always. Yeah, that's another another good thing you all when you yeah whenever you see a drop down, click on the drop down. For sure. Okay, so this is people live in this location, 15 miles around that address that's perfect for real estate like you want to brand the heck out of this area right here. So good so let's scroll down a bit. Scroll down scroll down scroll down let's see what's below if we need to update anything else and other than that I think we're good. Let's scroll down just a bit. Okay, we're good here we're good here. Okay, good. We're good. So now we're going to just hit next. And then we're going to click the green one to publish. And that is it so let's publish. And so now here's what's going to happen. The ad will go into review for the next few hours and then and then it'll be scheduled you'll get an email or notification normally it's an email. You'll get an email right when right when that ad is approved and is scheduled to go live. Multiple items published. What's that. There was a little box that came up that said multiple items published. So each step is an item intro video, Austin intro video, these are your three steps, these are your three tabs. Those are the three assets. So those are the three things that are being in review right now. So next out of this, let's go and create a custom audience really quick around this video so we're going to start capturing it. No, no, no, no, no, not right there to the left the X to the left. So just X out of this box right here. Yeah, there you go. Okay, so what we want to do is let's X out of the one selected the blue one selected one selected one selected X out of those three. These are our three tabs. So this is what we just spent time on is the campaigns, the ad set and the ad. Refresh this page here. This in draft will say in review. So go to refresh this. So this third tab is the actual video. That's the ad that's the video. That's what will be in review. And then if you click on the middle tab. So it should say in review there is it right there. So if you click on the middle tab, it should say scheduled Facebook already approved that they already approved your budget they already approved your targeting they already approved your calendar, the start and end date. All that's already approved and if you click on the campaigns to the left, that's already approved as well that's the objective of video views that's already approved. So, and I guess it says like, but it's only going to run for the dates I put in right. Exactly. Lifetime over the 30 day period. Yes. Oh, okay. Yes. Okay, so now here's what we're going to do click on the dots to the left. Okay, we're going to click on audiences. So if you scroll down, you should see audiences. Yeah, and this is what you want to do all the time so whenever you put that new video out that new Facebook ad that new video. We're going to put it to the business page just like we did. You're going to set up the ad, just like we did. And then right away, we're going to come over here and create a custom audience of that video. Okay, whether it's video number two video number 22 it doesn't matter right away we come over here and create another audience around that specific video so go and click that create a custom audience. And then we're going to click on video right there to the left video. Remember this. What's that how to do. Do people remember how to do this. Heck yeah you're going to know this like the back of your hand. Yeah, sure. And you're going to have this recording so you'll be able to watch this a million times. So message you and say I'm stuck. Oh, right. That's what I'm going to be here for yeah you got me way past these first calls yeah that's what I'll be here for is to analyze these ads with you. So, click on that click inside this right here is the percentage this right here is we're telling Facebook Golden click click right here we're telling Facebook. What audience what type of audience do we want to build. If it's a two minute video. Do I do I want to build an audience around everyone who watches 10 seconds of it, or 15 seconds of it, or 25% of my two minute video. Right. So we can we can we can choose what we want to do and what I normally do is I go at 25%. So when that sits there and watches 10 seconds of it. They might they might get some type of maybe first impression but that's all it is they're not going to get full value out of it they only watch 10 seconds 15 seconds is is maybe, maybe a little bit more. But this amount of time in the social media world is a long time. Like if you sit there and watch a damn video for 25 seconds. Yeah, caught your attention. Right. Right. That's a long time in social media world, but but at the same time to build a custom audience around those who only watch 10 seconds like I don't really want to waste my time with that I'd go 25%. So if you sat there and you watched 25 seconds of my one minute video. I'm going to show you another one. Right. Okay. I'm going to show you another. So I'm going to go 25%. Let's go 25% and then go and click on choose video. And you're going to choose that video you'll see it here in the drop down go and choose there it is at the top check the box hit confirm. And then we're going to name this audience. So right there at the bottom audience name. We're going to name this one intro video this is intro video. Please put 25%. Perfect. So as you go and run your next ad in the in the ad set in the second go and create audience hit the blue button in the ad set in the second step. You'll then be able to choose this audience to target so just like we chose choose just like we chose the address. You can choose this audience and you can choose this audience. So at number two, we can choose this I got I got you. Okay, so so so go in bookmark this page. This is our custom audience page. Let's bookmark this. Yeah, let's name it from custom audiences, custom audiences. Perfect. Okay, cool. So we're good. Now click on click on the dots to the left. And let's go back to the ads manager. So custom audience ready to go ready to start collecting data for us. And then we have this ad ready to go live tomorrow. So intro videos, we're good. So here's what here's what you want to do. This is going to go for 30 days so just let it go. We need, we need to talk again within the next within the next five, six, seven days. Let's let's chat. Let's chat next week and that's when we want it we want to why don't you do this let me hear I'm going to give you a little bit of homework here. Let's let's let's let's do this first. Work on that next video. So, no rush, no rush, because this one's going to run for 30 days. Normally we want to go a new ad every seven days, but I don't want to rush you because because I know you're just getting in the in the in the groove of video. Work on the next video that's your homework work on the on the next video that next video is simply is going to be the first one in which we're getting people to download our seller guide. So, take what I would do that pull out your seller guide, and just review it, review it, and pick out different things that I can talk about in that seller guide. I want to get a guide printed so that I have. Yes, so that visual. Yes, go get it printed and get the get it printed in color if you can get it printed in color because it looks good when you're showing it on video right so you can show it hey guys and by the way here's our pdf you know go to click learn more download it. But, but all you want to do is just is just is start making little video clips of every important thing paragraph sentence highlight in the in the PDF. Okay, right so we're talking about the PDF we're highlighting the PDF I'm talking about what's on page three, and then and then and then I'm giving my two cents via video on it. Right. I'm saying hey guys and by the way, I'd love to give you a free copy, click learn more. And that's what that's what it is so it so in this video the button is send message on every ad after this, the button is learn more. Okay, so I'm verbally telling that telling that telling that to them in the video and I'm doing it at the end. So hey guys and by the way if you'd like a free copy click learn more it'll take you straight to my webpage where you can download your free copy. See you guys there. One minute video two minute video. It shouldn't have to be no more than that sometimes people talk forever and that's fine but as far as being you know short, at least a minute do at least a minute to two minutes if possible. And do them like they're going out of style. Don't even don't don't even overthink it Christine have fun with it have fun with it you know this business more than anybody. I'm trying. Like, and that's another thing that I'm going to leave you with in closing. What I want what you need to understand what you need to understand is that you're the professional. You're the licensed professional. You're the one who's been serving that city forever. You're the one that knows more about residential real estate than 99% of the entire area and that's a fact, because 99% of the area don't have their license. They don't practice real estate like you do. So even though I know about real estate shit. I don't know more than you do you practice the stuff daily. Right. So your neighbors people that are seeing these videos. Don't ever think that they're going to prejudge you. Now maybe prejudging the sense of oh I don't like the way she looks maybe prejudging in that sense but not prejudging on her knowledge. Don't worry about talking about something and somebody calling you out on it. No they're not like unless you come across and let's Robert Kiyosaki sees it and says hey yeah she's full of shit I don't even hire real estate agents unless some random billionaire but at the same time billionaires aren't even talking down on people. So it's like don't worry about that because you know more about this stuff than anybody that's ever going to see these videos. So how that confidence and just know that know that know that so it almost comes down to no matter what the heck you say people are still going to dig what you're saying. Right, you're the professional. Next so when I do this next visit video this is the one that I end with. You know click the learn more button. I'll get and I'll get a buy a seller's guide right out to you. Yes, every every video from this point on yep. Okay, every video from this point on. So what I want you to do over the next week is work on that next video. If you have video is done open upload it to your business page and then schedule the call because then then we'll have it on the page ready to go and we'll just need to go activate a 14 day trial for some landing pages. Okay, and I can help you put together the landing pages and freaking two minutes. Okay, sounds good. All right. Did you, you, I don't know that you even I mean that video I hope it's okay. It's awesome. It's awesome. Don't even worry about it. It's awesome. It's awesome. Don't even worry about it. So let it let it run and then and then let's chat next week. Sounds good. Thanks to have a wonderful weekend. You too. Enjoy you. Bye bye.