 So good afternoon ladies and gentlemen So we are entering the final period of the session So I hope you're still with me and I hope it will be interesting for you But we like to share me and my colleague of Oracle in the in a sec You know and it's like it was told I started my career as a programmer And I felt I need to say that in this audience, which is really deep technology expertise opinionated people You know, so I'm not only a salesperson. I maybe I turned into a salesperson in the end But I started really in a technical environment and you know, my first role was as a programmer And to be honest, I when I finished my college, you know, I could enter Insurance company and another company and I had nice offers, you know And my father, he really tear them apart. I said no, no, no, you're not going to an insurance You're not going to bank you're going to the ICT area 28 years ago, by the way I said, but but look look beautiful offers. I am going to get no no ICT And within ICT, sorry, you know IBM is the best. So you go there And at that moment in time, we still did what our parents told us to do to be honest I'm with you today. It's different today. You google and your facebook and you have, you know, communities opposing that And you know, for the first four years, I was programmer only four years programmer Today, sometimes youngsters, you know, say after a year program. So hey, that's done taken a box. What's my next steps? So these people will be chairman of IBM when they're 33, baby. Well, I'm not 33 anymore But I really always loved the fact that I started in this technical environment Because the business we are in in the end, you know, is based on certainly an incumbent IBM on technology Deep down technology research and development as a different shater of the company we are in So IBM, as you know, is existing a hundred years this year You know and fundamental words have been around technology innovation globalization and open, you know Open standards open source open data by now And an open mind and an open world if you will At this moment we are finishing in New York The think forum that is where a lot of Industry leaders government leaders are there And Sempal Mizzano our CEO is talking there and the words that came out of that convention in the past three two days are basically, you know That the speed is really, you know, doubling again, you know, the speed is one word that comes up Secondly the need for openness, you know, that's really came out of that conference And the third thing is the need for collaboration You know complexity was there, of course, but collaboration was in my view the key word And what does it mean is that the issues are becoming so huge so fast That if you don't have a common field where you play together, you cannot get it done So collaboration is is a the essential word here So this is about collaboration as an example So for some of you who have a swimming pool in your garden Not that many, okay, so maybe you have a boat in your garden Nobody, okay, then then I better go to the normal pitch So this is the world today. You've seen it all The reason why I show this chart because I fundamentally believe that everything we do Whether it's software development Hardware development Financing footballs or play whatever it's done in a context And every time it's important that you understand this global context we are in But you see here from the european environment only for the past months, if you will It's basically discussion a beat in all the areas It's not only financial area, you know, it's the the volcano as an example It is food poisoning issues, et cetera all over the place And the fundamental conclusion of this one is that really nobody saw that coming Of course some wise guys are saying well, I knew I saw it coming. I want you any many time But the speed in which this is coming and the diversity which it brings It's unpredictable. It's simply unpredictable So the lesson we learn we need to come up with solutions Different solutions different way of working, you know, how to tackle these now and in the future So my point is and I come back to it in a sec open standards open data Open innovation is a necessity for that So we are a company who believe in that who, you know, do these things as well Our history, you know connections with Linux with java with web sphere Open format document, et cetera. That's, you know, the evidence that we're doing these things. So the context is clear So first how the world is changing. You've seen this and again, you've seen it many many times, but I'll tell you anyway, you know The lowering the trade barriers I mean, how simple is it these days to do to do trade in the world here? How simple is it that you know that in some areas the quality and the price of certain product good or service are different As an example as a company IBM Maybe 10 15 years ago, we could ask people From Mexico as an example to be part of our global projects So they could stay in Mexico and we hire their services At the time and at the time the price was extremely low But maybe the quality was not good enough Now you see that people in Mexico improved The prices come up a little bit, but the quality come up significantly So the fundamental thing is that things are changing and some areas where we always thought They are not smart. They are, you know, not progressing They are so it's an element that need to take into account Developed the internet and the explosion of data, you know, all these surveys we do demonstrate That data is exploding in size in quality. It becomes unmanageable So therefore where in the past and we still are by the way are talking about interoperability I mean data protection are still the items we need to crack the code for if you will But I mean open standard, you know is something we know and we do But open data is the new phenomena that is coming up more and more and we see that in this explosion Big data what you talked about, but think about make it simple, you know as a consumer Or as, you know, someone who takes medical care I want to have that data at the moment. I want to have it, you know So and that cannot be protected data part of it, but it needs to be a lot of open data free for people So the point I want to make on this this things are changing, you know, they are there to stay So we need to take to account when we go Organizations need to adjust as well In my company, we are privileged to have a very visionary board like more companies, by the way So 10 years ago when we saw these things coming, we adjusted a lot of things to be ready for this environment So one of the things we did as an example, we changed our, if you will, headquarter organizational structure Classical, you have a headquarter and you rule the world from the headquarter Headquarter, second model, multinational, if you will, you copy headquarters in those countries and you manage from there We've turned into what we call a globally integrated enterprise model What it means is basically that we do all the things that the IBM companies needs Once in the world and the way it works is that if I need to be close a deal for a client or a government Or a societal institution in the Netherlands Then I try to use the services for helpdesk from South Africa I use fulfillment systems from Madrid I use HR systems from Budapest, etc And you can do that because 10 years ago we started investing in that We later foundation we did the processes we created all these open standards open data in our company as well Because those are prerequisites. Otherwise, you cannot play in this format And of course again the first four years the fulfillment service for the world from Madrid is not great But trust me after two years, it's better And after a while you can really rely on that services. So again, this is a prereq Then we saw this technology changing and the way this charts goes ladies and gentlemen and again I'm building up this this pitch here Is our our discussion our vision on what we call smarter planet The way it works is that we said as IBM This world is becoming or is today instrumented You all have your devices. You all have three devices, you know ipads pdh whatever you call it And trust me well, we can use it these days as well You know, it's not only we have it we can use it. So instrumented that is more or less done taken a box The second thing we are interconnected, you know, if you look to the net, etc We know in a second what is happening in Singapore or California at this moment So we thought The moment has come to really use all this beautiful environment In a global space in a standard environment and really start becoming intelligent And not only use your intelligence solutions for your commercial clients But most effectively use it for societal themes as well What we will discuss in the past two hours So the issues we have in the water environment in the energy environment in the food in the healthcare, etc They can be supported by these solutions. That's the point. Uh, that is behind this one Now on open data and open standards, you know I bet you that if I ask you a definition of open standard open data that I get a few on this audience The only thing I like to share open standards has to me a few elements of it The elements of an open standard is to me number one that there is an agreement. There's a kind of agreement Secondly, most important it is used by many Even more important is accepted by many Forty, I would say the development is extremely transparent And you know in the end, I think that's very important Well, the the cost the fee of using that is or free or it is very very poor So those are elements for what I call open standards Now the interesting thing is when we go more and more into open data environment I personally believe these elements they can be mirrored to open data as well You know Recently I had a discussion with the mayor of Amsterdam and like all mayors today You know people see smarter cities concept coming to them So the these mayors are stepping up. I said hey, I I I am going to be the king of his municipality So I better shape up and make sure that people like to live and work here So he said what what what's that open data, you know, and I tried to give him some examples and said listen I mean your entrepreneurs in your city your as a means if you will These people they they are handicapped. They they have so much data that they don't have access about they even don't know what it is So if you make that available these people in a machine readable format in the way they want it They can use that and they can invest their time more in the creativity Then only finding all the data together as a small example And I think those are the way you need to talk to people about open data secondly said A tourist is coming into a big city like brussels, you know So he likes to see all these things this congestion of brussels. Well, that's clear. He doesn't need a site for that You know to be honest, but I mean That's a joke for the belgian people not But I mean, you know, you like to get this data ready fast, you know And so I said public institutions who ask money before for certain data are going to freed it up You know, and it's going to be used and you're going to make people accountable for their data And you know, you're stepping up to the solution we need to create for this environment So the elements are clear open standards open data is something we need to explain in steps more and more To the people we work with The final chart and then I give you some examples is about something I personally call the the power of the consumer So you can talk about, you know The technology and the open standards and the open data You can talk about how you organize You can talk about how what the world needs at this moment But the fundamental fundamental element to me is also I mean the consumer the users the patients the citizens in the end I fundamentally believe if we find ways that people start Pulling this technology in fact that we're pushing it to them You know, it will be a huge difference make them more knowledgeable You know make them use it and the good thing is that our youngsters if you will I have two teenage daughters They they they they they take that much more, you know fast. They have the technology They they use in a different way Secondly with cloud with open data with open we are providing that much better So my point every time is again much more time can go into Creativity to find solutions for the world we need to do because it's going extremely fast So those are some examples company IBM is investing in 100 years a lot in what we call societal environment As an example when we were 100 years old in june 16 this year There were no celebrations, you know, there was no big party time No drinks nothing nothing nothing we didn't do that The gift we gave back to the world basically is that we asked all employees of IBM to invest eight hours of their time into society societal issues if your themes A lot went into education so many many many IBMers Use their knowledge in their skills of IBM to go into vacation into classes, etc So, you know the point I want to make here is that if you like Like to help society you need to do it You need to make your projects make your people aware of that But help the planet further, you know, and that's That's that that present if you will is an example of that, but I wanted to share Okay, a few examples, you know, I mean this is about food You know an average Potato in the UK, you know, is traveling about 3 000 kilometers if you will, yeah Other examples is that Bananas in the UK as well even travel 6000 kilo of tomatoes if you will So the point I want to make in the in the supply chain in the food we are wasting so much Now you can you can argue that in great times, you know, let it go let it go Let it go But in the periods we are in it is not sustainable anymore. We get more people, you know A lot of people in the world don't have enough food So this is not sustainable anymore and we have to act here And we believe that our solutions standards open data are cloud our elements how we need to do that So all these things come together to create a solution to fix these items Another example is the energy stream You know, we are coming from a world that energy is pretty simple You know, we create energy a company brings it to you. You pay the bill Very simple one way street You know today that you in your houses or you in your cars can create energy as well That's interesting. So you get a two way street Yeah, so the energy companies they are saying, hmm, what is happening? I need to connect more to ICT companies Regulation etc in the EU environment country is changing. So everything is changing because we are starting to do the two way Again an explosion of data Because all this data from these cars from these houses from this company needs to be measured We need to put it in what we call smart meters. That's the you know solution a a solution for this issue And again the more open data you provide the better it is. So there's another solution where all our elements do come back This is another very interesting one and we took the example of Rio de Janeiro So take the following example. You have a smart city So a smart city, you know has citizens It has an infrastructure and the most important thing it has connects to many important areas in the city So like healthcare like traffic now, here's the point, you know, some cities are proud That they have instituted a traffic system Yeah So as an example, that's my next yard the city of stock home for seven years Most of you are familiar with that one. They implemented the solution and it's working You know 20 reduction green cars coming up food traffic improving with seven percent, etc So they're proud on the traffic system But other cities have focused on healthcare first Now the trick is that if you have all these small systems in a city The real challenge is that you interconnect all these systems and you make a system of systems if you will So that if the water flooding in Rio de Janeiro is coming up, you know the connection to the healthcare system is already there So people are evacuated the police files are in Updated as well, etc So this whole concatenation if you will is working Again, if all these institutions don't give their data free So that this cockpit can be done. It's not working So therefore fundamentally believe that this openness You know is one of the rare solutions for the issues that are we have today And are coming to us more and more and more and more This is a very nice example and rio they approach this because they have their issues already today But with the olympics and the the champions coming up. Wow It's only the beginning of the issue. So they're investing in this one. So if you have the time, you know Go there. There are more examples in europe as well. Rome is starting to do something similar but remember it's it's not only The separated systems, but it's the system of these systems, you know And again open data is there a prereq for and if we don't do that, it will not work Okay, this is example about about the traffic. So coming to a conclusion, um, you know IBM company 100 years, you know technology is in our dna Yeah, and we always are proud on the fact that we have an open mind We support open standards, you know open data open source. We are an open company A lot of the Patents we have we gave back to the world. Yeah, so we worked on that gave it back to the world We have examples of that one as well So the first opens software standards are the foundation of the data system of system That's the point. I want to it will not work without it. That's the first point Open data in the public sector, you know is another prereq Until you we need to help each other here to explain that to governments in time after time what it is Because these people don't know They are coming from a protective environment. They do want to give this data away Because then it becomes open that maybe, you know, it's useless data or there's no need for the data anymore You know We hope to to spin it from the other angle that we say listen Bring it into the middle and demonstrate the value you can bring for the total picture if you will But open data in my experience over the world is that a lot of governments still need to do quite some things to understand this And and and implemented and there is where we need to help and finally There's a reason why so much ceo's today talk about complexity data and the need for business analytics The IBM company we acquired price waterhouse nine years ago because we were missing enough business skills in the areas I talked about Five years ago. We acquired Kognos because we didn't have enough software to work on business analytics But we have it now We have it now with our hardware business. We have it all concatenated So business analytics the fact that you have your data at the right moment at the right time, you know Is going to be essential So those are some conclusions we learned ladies and gentlemen over time What do you think is very important the theme for this afternoon open forum is is no debate to me You know, I'm a fan. We are a fan that that's fine The reason why I spent a little bit more on the context of it all the world if you will Is that we say how can we bring this knowledge and the expertise we have in this room? Bring it together and and and and fix these issues and help the planet to go further and the final thing I like to say My two daughters Help me every day my wife as well, but my daughters as well because in in in these kids, you know You see what the world is drifting to you know, and that is coming to us So it's so important to to look to the consumers of now and in the future as well That's the total package, but I like to leave you with Thank you for your attention. Uh, hopefully you you bring it somewhere in your total conclusion if you go home tonight Hopefully traffic is better tonight for all of you. I wish you that and thank you for your attention. Thank you