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fiat lancia y10 commercial (directed by michel gondry)

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Uploaded on Sep 9, 2007

Here Gondry creates scenes of photograph-ads for Fiat, then transitions from one scene to the next. The first beach scene becomes a billboard in the second scene, which becomes a bus billboard in the third, then a photograph, then a newspaper ad, finally a postcard. Each scene was carefully choreographed, with lots of activities occurring in each. And as per Gondry's style, there is some interaction between scenes. For example, a kid in the bus billboard throws a snowball outside of his picture, which splats on a pedestrian's back. Or this: A woman blows on a Fiat postcard, causing pigeons to fly from postcard to postcard.

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