 What's up guys, welcome to a new video. So in this one, I want to answer the question of whether winning products and whether they actually exist or not. I get emails all the time, I get DMs on Instagram all the time. It's probably the number one question in fact people ask me is, can you recommend some winning products? Why are some winning products for Q4? If you go into YouTube and search for Shopify drop shipping products, you'll see it as like a buzzword that people use in their titles. Me, myself included by the way, you'll see Q4 winning products this month, winning products, September's winning products. So I guess in this video, I just want to kind of clear up exactly what winning products are. Do they actually exist? Because I feel like sometimes people have kind of false expectations about certain products because of the way they're described. And I guess ultimately, I want to just make everything crystal clear to you guys. So next time you pick your winning products per se, then you know exactly what to expect. Like I said, you have some realistic expectations and you don't get disheartened if it doesn't quite sell or take off in the way you hoped it for. And with that being said then, thanks for tuning in. Hope you guys enjoy this one. If you do, please do make sure you leave a like. If you want to see more of my content, please do make sure you subscribe. And as always, any comments, questions, video suggestions, just post them down below. I will see them. I do read every single one. So I will get back to you if there's a question you want to ask me. I do plan on uploading a lot more content on the back end of this month too. So whatever your physio, physio, video suggestions, just post them down below and I can get those recorded for you. So to kick this video off then, I guess I want to start off by answering the question, and do winning products actually exist? And I guess it's a bit of yes and no really. So first of all, there's no such thing as a guaranteed winning product. There's no product in the world, in my opinion, thinking about it now that's gonna guarantee it will make you some money. You may have heard me mention it in past videos before. When it comes to a successful e-commerce business, drop shipping business, Shopify business, then there's three core elements in which you have to do correctly in order to be successful. Now one of those elements is a winning product, but then the other two, think of it as like a triangle and you'll have like your Shopify store at the top, you have your winning products and then you have your marketing campaign and unless you do all three of those correctly, then ultimately you're going to fail. So for example, then if you pick a winning product, a really good product, it's really high quality, it's cheap, you can ship it fast. Doesn't matter how good that product is, if you've got a really poor and amateurish looking Shopify store, nobody's gonna trust your store to spend money with you, they're not gonna believe the product is what you say it is and therefore they're not gonna buy from you and ultimately you're going to fail. On the other hand, if you have a really professional Shopify store and you have a winning product, if you don't target the right audience and get your product out there in front of the right kind of people, then again, your business is going to fail because you're not gonna get the customers onto your store that actually want to buy your product. So think of it as like that three-point triangle, the three core elements I like to call them and for your business to be successful, then you have to do all three of them well and they kind of integrate with each other. If you do just one of those things poorly, then the whole system breaks down and your business is going to fail. So this kind of leads me nicely onto my next point, which is a common topic that you'll see people like myself do videos on, on YouTube is when people are getting lots of traffic but not making any sales and this can be where kind of like the winning products in those three core elements come in. So if you've done your product research correctly, you've found a winning product, you've validated that product by the fact that you've seen it selling well on Facebook or other platforms or other Shopify stores and you're getting lots of traffic to your store, to that particular product page, but it's still not selling, then if you're 100% sure that product is a good one, then the problem lies elsewhere. The problem isn't with your products. The problem is probably on your Shopify store. Like I said, if you have a poor amateur Shopify store, no reviews, no trust badges, not no legal pages, no contact information, telephone, a physical address, a contact form, an email address, a custom domain, email address, et cetera. Then again, all those things kind of build up, add up, following across social media, all of those things kind of add up to what a trustworthy business looks like essentially. So that's probably where the problem lies. Going back to the topic of the video then, to kind of summarize, there's no such thing as a guaranteed winning product. The key word being guaranteed. Nothing is ever guaranteed in business or at least in the past, where I've been running Shopify stores now for four and a half years. Nothing has ever been guaranteed. Even if you have a really good product, if it's not selling well, then you have to look at other things. I'm gonna bring out a video in the next few days to do with product validation and basically the way the video is structured or what it will teach you then is that when you're doing product research, there's certain kind of tools and tricks that you can use to kind of validate how successful or how much of a winning product, how much of a product, how winning a product is or how the potential of a product basically, whether it will actually sell or not. So if you can validate your products and it's still not selling, the problem lies elsewhere. Like I said, on your Shopify store or probably your marketing campaign, just kind of name a couple of things where I see people tripping up. Again, this isn't the topic of the video. But when it comes to Facebook ads, people go for two broader audiences that use really poor quality content for the ads. It will just be an image, a static image with Chinese branding on. It will just be random videos kind of chopped up that don't really demonstrate what the product is. I guess what I'm trying to say or I guess kind of like a key takeaway from this video is just take your time. It's good to be eager in a rush and want to get things going really quickly but don't let that sacrifice the quality of what you're doing. The quality of your Shopify store, the quality of the products, the quality of the content you put on your socials, the quality of the ad you create and the quality of your audience as well. Again, that's another big one that I see people going wrong is they'll target these huge audiences from the get go of five, 10, 15 million people. And realistically, an audience of that size is not going to be very high quality. So you're just going to end up burning through tons and tons of Facebook ad spend and not really seeing many results. So in the beginning, take your time and it's definitely a case of quality over quantity. With that being said, guys, I'm going to wrap the video up there. I know it's shorter than usual but there's no need to make this video 10 or 20 minutes long. The odd area is just to kind of make it crystal clear exactly what a winning product is. So there is no such thing then just to kind of give you a quick recap of the video. There is no such thing as a guaranteed winning product. You can only find products that have that product validation. There is a video coming out soon on product validation which is basically the evidence and sales history behind the products that prove it to be in demand and actually selling and essentially a winning product. If you are trying to sell a winning product and it's not quite, you're not quite seeing the results you hoped for then look at other kind of parts of your business. Number one being your Shopify store. Does it have all those things I mentioned earlier on in the video? And then number two is your marketing campaign. And again, is it really high quality? Are you going for a good audience? Is it original content? And so forth. And with that being said guys, thanks for watching. I hope you enjoyed this one. If you did, please do make sure you leave a like on this video. If you want to see that video on product validation coming very soon, make sure you subscribe as well. Any comments, questions, video suggestions, just leave them down below. I do read every single comment, so I will see yours. And finally then, if you are looking for a step-by-step e-commerce program for Shopify, I do run what's called the e-commerce academy. There's over a hundred videos in it now. It comes with my full support and guidance as well. So if that is something of interest, you can find out more information by checking out the links in the video description below. Thanks again for watching. I hope you enjoyed it and I'll see you in the next one.