 All right, hi everybody. I'm George Kau and I'm really happy and honored to be here with Tad Hardgrave Hopefully you all know him those of you who don't know him should well You know, you'll get into an intro today and his website is marketing for hippies calm We've known each other Tad. I think for 10 years or something something crazy like that and I'm so grateful We've remained friends Tad has helped me out so much over the years I've just returned the favor a little bit over the years whenever I can and I'm just grateful to be able to at least help him To share about the launch of his membership Community, this is a long time coming a lot of people have been Wondering when Tad is gonna, you know, share this because he has so much great content on his website marketing for hippies calm just like it sounds spell it out and Marketing for hippies calm. He has so much great content. He has A bunch of great ebooks Online courses a bunch of other kind of sessions group sessions and he just does a really good job of Responding to people's questions when when he's able to and now with this membership community He's gonna focus on really helping the people in that community to Figure out their niche to grow their audience to you know build a business that they really love But Tad I feel like I could probably go on and you could just sit here the whole time But I want to I want to just Have you share? Well, I'll just maybe the question I'll ask you is this What do you think people are gonna Get the most well, there's so many elements to this membership program But what's one thing that you really excited for people to experience in the program? Well, honestly, I do think there's gonna be a lot of Kinship and kindred spirits in this community. I think they're gonna be a lot of collaborations. Yeah, who is it for? Maybe we'll start there Well, you know, you know business, but I would say if we general categories We're looking a lot of life coaches healers holistic practitioners permaculture people may be some farmers crafters people who are trying to Do something about the troubles of the times in a way that can sustain them and Have opted for the The maybe maybe reckless move of becoming an entrepreneur, you know, the as the old joke goes entrepreneur It's a French word, you know, the etymology of it means failure. Yeah, I Didn't know that but it makes a lot of sense No, it's But it's a struggle. It's so hard to be an entrepreneur and I think a lot of people if you have a Romantic partner or spouse, they're just so tired to hear and about your business and And there isn't that sense of community where else you can go to to talk about it So I imagine that's gonna be a big part of it But the other side of it is that I know there are a lot of people who resonate with what I have to say But I want to go deeper But you know, it's I don't know watching random YouTube videos here and there reading a blog post there it's I'm sure it's useful and The the struggle for me and the big draw to finally do a membership program was I At least from the sort of educational side of it was Even though I can create playlists in YouTube and I can categorize my blogs. I can't turn them into a Course there just isn't the infrastructure. I mean if I could do it for free I might have Even though that wasn't good for me business wise I might have but I just there wasn't that infrastructure Number one and so the chance to be able to put this together Where each thing has a particular goal, you know at the end of this you'll have a rough kind of homepage rough Graph of your ideal client of this you'll at the end of this you're gonna have three workable target markets at the end of This one you're gonna have a One little niche experiment that you can do to try something out at the end of this you're gonna You know have figured out a hundred hubs for your business So that every single course has a very specific measurable outcome at the end Where you can then still go through the content and and deepen, you know, if you're drawn to my understanding of marketing You can deepen your your understanding as you're achieving very measurable outcomes in your in your business So that I'm very excited about and that thing on the personal nerdy level I'm most excited about it. I get to keep pinkering with it I'm sure within a year all of those courses will be fine-tuned people give feedback. I'll have new ideas. I'll be coming up with new Videos and blog posts that I can then weave into these things in the appropriate place so that it's all there in one place And there'll probably be more and more courses that I get added, you know One of the ones I'm gonna probably add some point in January will be one just specifically about filtering I've got so many thoughts about how do we filter as a business so at the end of that course You'll have a series of filters to make sure that the only people who come to your ideal clients or one about word of mouth marketing Or one about one of them thinking about is this idea of like a because I talk about all the time But our deepest wounds are a doorway to our tourist niche And I literally wrote a e-book about it. That's just in too rough shape to publish at this point But the contents there and I may be able to do something with it in the in the program for members and turn that actually into a course Where we walk people through some of the steps in the philosophy of that's anyways I'm just I'm amped about that to be able to put it all together. So just for people who are Yeah drawn to a way of marketing that feels good, but it's also effective, you know, this is this is one Option is a way to do it and oh the other plus I say that people may get from this is it's not on Facebook And so people will get to be a part of something without the distractions the constant notifications of Facebook Where the notifications have nothing to do with your business while being at all? So that I'm also very excited and for lots of there's lots of reasons for assault. Yeah, yeah, I want to show Well, I I don't know. Well, let me at least show people the sort of description page of the program On the screens just so that everyone can kind of see what this is First of all as of right now when we're recording this in the middle of November There is still an opportunity. I know some people are gonna be watching this months later But you all can still be part of part of the founding member Circle of this which means it's basically a one time as far as I understand so one time payment and They get lifetime access. Am I right to that or yeah? This is Bradley Morris of Magic Media. He's been a big support for me and he was recommending this So basically normally what'll be happening from let's say mid February of 2021 onwards. It'll be 25 bucks a month for a low level and a hundred bucks a month for the pro level server foundation all and a pro level But for now if people want to sign up as a founding member just to populate the thing And help you give it a nice and I start it's three hundred dollars for the Foundation's level on a thousand dollars for the pro level, which means you pay once you never pay anything again Different things you get at different levels And just to just to be clear. I mean this that's a so usually it's I mean, you know when it becomes a monthly thing It's gonna be twenty five dollars a month. That's three hundred dollars a year for the basic level and you know Of course as you keep on adding helpful content and you know connections and all that stuff to the community People will probably want to stay a year after years. That's three hundred dollars first year six hundred second years And it's like founding member means you get you do the ones and you could stay for the next 10 30 years 50 years however long the however long tads tads around Stay healthy tad And the found date and the and the sort of so so the found the basic level is The there we go foundations. Okay, and then the pro level so The basic level basically it's like, you know, they get an office hour call group call with you Which I feel like every time I've been on a group call with you just watching how you help somebody else is Helpful for me as well. So I feel like just kind of being a witness to that on the office call It's gonna be helpful for other people Even if you're not the one in the so-called hot seat You know people get your your four mini courses, and I'm sure you're gonna be keeping adding to this right as you go It's really cool I really love that you just described how there's like an actionable thing that people get at the end of each Course so that's really cool. Like they're they're they're clarifying their target audience They're they're they're clarifying how they're gonna reach out. They're clarifying exactly What experiment they're gonna do to reach out etc. Etc. Anything else you want to say about the basic versus the Ebooks and of course access to the entire access to the community, which is where I think a lot of the magic happens You want to talk about that by the way? I feel like the community it's gonna be off of Facebook It's gonna be on mighty networks, right? Yeah, I mean, I've never done it before so I don't know okay No, I mean you you've you've done a lot of mentorship. I mean you've done you've run your mentorship program for years So I mean obviously you you you've done I I mean I've looked at it I've looked into it myself So I feel like you're you're good at creating that community and people so but but what do you imagine like what? What are you looking forward to seeing the community be? well There's a few things that Excitement, but one is we'll be hiring what one community manager to start we there may be more Just so that you're never stuck. Oh, where can I find this thing that hopefully very quickly? You'll be able to get answers to your questions. I'll be spending 30 minutes a day in it Just checking in and a lot of these things I've already done videos for I've already done blog posts for and so to me and It's I think it'll be Not so difficult for people to get answers to the questions that they have and have that be directed to them Directly and then second is there may be some a chance for geographic connections people live in the same areas You know ways to help them connect with each other, but also similar types of niches right, yeah, there's lots of things and I'm thinking that we might do and Yeah, and then there's going to be a month for the foundations level. There's a monthly zoom call group con then the weekly for the for the pro level and Oh, yeah, for people who are joining, you know, if you're watching this Before December 14th, which is one of the reasons to get in early is I'm Well for people who are doing the founding member thing I'm keeping it closed only the people were founding members until mid-February So you'll have probably about six weeks of only that and then I'll open that up to monthly subscriptions After that, I just want us to have a chance to get to know each other Yeah, I think there'll be a lot of there's some heavy hitters who are joining I was surprised a colleague of mine PJ Vanhole Which got married some maybe a name changer as PJ just joined which was I was very surprised by it so I think there'd be gonna be some real fine folks in there and I'm just excited. It's it's one of my favorite things as I would tour my workshops You know, I chat with people at the breaks or sometimes we go for lunch or dinner And there I could just feel how the room was full of such good people and I always wanted to get to know them better There was there was one of the heartbreaks of touring you meet somebody you chat with them for five minutes You think man, we'd be best friends if we lived in the same community and then and then you got to move on and Maybe you never see them again or so this is a chance for people Maybe they've been following me for a while or curious about this to for us to stay a little more connected And yes, I would agree that these group calls just because a lot of people almost everyone will be in this will be a service provider of some type I would say 90% there'll probably be some crafters and I'd be so happy to have them but mostly to be service providers, so it's The same stuff So, you know the question that one person has is almost certainly relevant to everyone else in the call is my experience. So in answering one question Questions for a lot of people are answered and plus as we get to deepen in this, you know As people go through the courses and kind of check them off And get these things there's a foundation that gets built and then we just get to keep refining and honing And I'm excited. Yeah, you know a few years from now There's a solid community of the people who stuck around the people who are still involved Helping each other really knowing each other's businesses and I do imagine from that there will be collaborations that come People be hubs for each other can promote each other's work Yeah, I mean that's one of the core parts of What you teach and I think that's the that's what your community has been Sort of educated on it's it's you know a point of view that they agree with that The way one of the best way I mean one of my favorite ways too to grow a business Is to you know, we talk about hubs just for those who don't know what tad means by hubs It's basically other people Other individuals other businesses that have an audience that they serve as like well a hub To other people and organizations that you would love to reach And I love that idea that you make it so simple hub marketing. So Yeah, I think I since you know from day one, I'm sure people who come in have that collaborative You know ethos to them and well, you know, I'm sure you're gonna help help people to form that So, okay, so a couple things I think I what I love That you know that this community is going to be about is that one You know your well point of view it's like everything I say it's like oh the tad already coined that That's like your point of view on marketing is so strong That I think the people who come into the community if they don't know you super well once they Consume some of the courses and ebooks. They're going to be like, oh wow, that that makes a lot of sense I mean, I essentially am a tad hard grave disciple. It's just that I've I've you know Changed the phrases a few times you know a few times and try to figure out what how I want to call it But essentially we we talk about the same thing, you know, it's like you don't want everyone in the world You know, you're not trying to reach everyone in the world because one that's exhausting and two it's where A lot of failure comes from because a lot of the people you reach Aren't meant for you aren't Will be terrible clients because they're just they don't want your thing or they they don't agree with you on some of the values or whatever So we just if we you know tad I mean you've got this whole point of view E-book and you've all so many videos about it. It's like if we if we clarified what it is that We want to take a stand for Yeah Then it becomes do you want to talk talk about that for just a few minutes If I feel like that's so important and everyone's going to be really trained on that in the program Well, yeah, because so obviously the very first thing we need to talk about is is the niche is okay Yeah And the very specific Hone thing here is There's well when we say who we're trying to reach. Well, there's the qualities of the people There's the demographics and there's the psychographics of worldviews, but the bullseye is what's the issue? What's the pain? What's the problem? What's the thing they're craving the result? That's the what's the issue? That's the the main thing And what I'm saying and I've been saying for years is that The heart of marketing is But it's it's this guy. Jeff Davies coined this 3p. I don't know if I could share this with you. It's so good I do I've talked about relevance credibility and value, but it is so much better. It's a problem premise promise And the uh, so first you've got to start with the problem if there's no pro, you know, why they need you You know, great. You have this modality. It's it's real great. Cool. But why do they need you? Then there's the premise and the premise is your idea about how to best solve the problem It's your philosophy your perspective your understanding your cosmology your model your approach your your protocols your point of view Basically, so that's what I call point of view marketing. And so what I would assert is that Before people are ready to take you up on your promise on your offer on this value That you are bringing They need to be sold on that premise You're not making the case for them to hire you you're making the case for a certain point of view on something You're saying look, you're on island a but you want to be on island b you're stuck here You want to be here? Well, here's my approach. This is how I would make that journey And then if people like it they buy from you if they don't like it They don't and it's people it's funny in my mentorship called the other day somebody She was talking about how well, how do I make the pitch at the end of the thing? I said Look, there's stuff to say there. There are ways to do it well and poorly and ways to screw it up, but It's not Such a big deal People put way too much emphasis on doing this perfectly smooth pitch. I said, but I would rather You know, if it's like a bell curve, you know down here the problem It's not that big actually you just kind of name it You don't have to spend years Or pages in a sales that are sticking the knife in a twist. It's just a little thing. Are you struggling with this? Great, then most of the presentation or the sales that are Is the point of view and then at the end it's the pitch It's just that these are so small in terms of the amount of time They take whereas the the point of view is so big So yeah, in there will be that's one of the other ones that's coming out I will be adding as a course. It's not there yet is a point of view. That's awesome. Yeah, really good Do a 30 day program What's your which if you do if you sign up for the foundations level all my 30 day programs you get half off And then at the uh, if the the pro level it's all free So at the pro level basically all my 30 day programs all my ebooks The all the courses all my $25. Tell us something just just you get it all for free. It's all included Yeah And right now again lifetime access means that because you're going to be creating these things for for years to come Oh man, it's only gonna get better and you know, Bradley one of the things he said The reason this probably sold me more than anything on the founding members I was because I was torn he talked about I said, but why not just have the recurring revenue that from a business standpoint 25? I said because it's good to start it with a core group Because if they're willing to sign up for the lifetime membership, it probably means they already like you It probably means they already have some alignment with what you're up to Um, whether a lot of time in or they've just discovered you but they're they're they're kind of in and it's nice to it's like the sourdough starter You know, it's nice to have that to begin and that made a lot of sense to me to Begin the community and that's also why I wanted from december 15th to sometime in mid february It's just going to be us There's not going to be anyone else except the lifetime members just so I can actually get to know people a little bit And you can all get to know each other and start, you know, because I know in the monthly people come in Understandably and properly so there'll be more tire kickers. There'll be more. Well, I'll sign up for the monthly because let's see And as it should be But the people are signing up. It's good for them to know who each other are Of who's more likely to stick around which I think is probably more true for lifetime members So so I'm excited to to Have that beginning and and I've been seeing some funny some people signing up. I can see and you get the notifications Some of them I have no idea who the hell they are or why they trust me with their money I'm glad but I don't know I don't get it and others of course these are names I've seen you know, people have been in my programs for years in the thought of not just doing a 30-day thing with them but doing a You know multiple years thing is is really exciting for me. Yeah. Yeah, this is this is really good Well, the time has already flown by You know, we've barely tipped into the various kind of areas that you're going to be working with members on Let's see. I would say If there are any questions, obviously if you have any questions at all about this, please go ahead and comment below This video is being broadcast to both My page as well as the marketing for hippies facebook page. So You know, if you do it on the questions on the marketing for hippies facebook page Obviously tats gonna see that first if you do on my page, I'll make sure tad knows about it. But um, basically the bottom line is like if you have Heard about tad from me, uh, or just you know, you discovered you discovered him elsewhere If you like his content, this is the place that you're going to be able to Connect with others who are being trained on this kind of stuff point of view marketing hub marketing The fact that we are filtering for our true fans ideal clients instead of just trying to market You know, blast to everybody in the world like if you want to and of course, you know people with with a hippie type value So people who are really trying to create A generative regenerative type of business. You know help help the world with whatever they're doing So you'll be among great people. Um, take a look at the the link Associated with this video wherever above or below and read read the thing for yourself and um, You know, maybe you'll you'll decide to To the join be while it's during the lifetime or if you watch later I'm sure it'll still be a great deal and whatever other benefits there will be on the page tad anything else Um, just a couple things. Yeah, the link if people want to check out marketing for hippies.com slash membership Um, that's where you can go to learn more about all the particular details are there to see if it's a fit Um, and george, thank you just so much for making the time. You know, george also does amazing work You know, it's george kao kao Yeah This is about the membership But thank you. I appreciate it. He's got he's got good stuff because look at the look of the shirt. He's wearing it's You know, we didn't we didn't talk about this and I that's what I mean like tad and I you know, we're we're connected and so We showed up. We're like what I'll just say this that the tolking in lord of the rings is a scene where I think it's boramir Says he says the praise of the praiseworthy is beyond all rewards And that's how I feel when you when you speak so so kindly of major or something. Oh man. Thank you Thank you and and the same here Um, well folks, you know, that's that's what I hope you'll do is check out the membership tad is hoping to Build this into a community that's really Kind of a central place where you're going to find kindred spirits find collaborators Of course get the marketing perspective that was going to help you to really Relax in some ways into ah, I can do this in a simple and really heart based way And grow my business and you'll you'll see lots of success stories and what's working for people in the group too So lots of resource sharing, etc. So anyway tad. Thank you so much for creating this I'm excited to hear from people who are getting a lot of benefit from it And um, yeah, I'm sure we'll continue to collaborate. Thank you so much