 as early as possible, but if you ask like, who are we going to try? Okay, so this is like, I want to go like a little brief about myself. I'm a principal architect in Karnazine, a base doctor in Atlanta, Georgia, and I'm working for the user experience in the last two years, and basically I work with the art background as a visual communications. Okay, so today I want to cover like, I want to go through the small story, which is not a bigger one, but it's just my journey towards user experience side and what I really experienced last couple of days. Okay, so basically I'm from the same side, so I always start with agenda, so it may not be good, but I want to give you like what I really cover here. So I thought of like saying like, how my mom communicated with me and lunch reminders and kitchen dashboards and technology opportunities and challenges. So I want to bring you guys actually, there's a good session is going on all the time, so last two days. So what you really perceive in this images, actually if you see like this text, what you're really getting there. So any idea? So no one is in the official mode. It looks like we are in the working days. We always see nowadays like the same kind of emotions every day in the outdoor communication and everywhere we are seeing that. Even clients also sending that you are missing the client meeting or you are late for the client meeting, those kind of things. So we just like to, I just thought of like bringing you guys again. We are again going back. This is like our working day, but still we, so if you guys are not perceiving, oh, I think like we are in fully in the conference mode. That's good. So what is so, another visual communication side, as you said, like my family also, my mother, my sister, even my wife is a designer. So almost like there's more emotions included in the design. When they go for the rangoli, when they go for mainly designs and it's like everyone is, especially like our Indian women and everyone is really go to this mode of designs. It's like really many emotions connected in the main is, okay, it's like joy time. If you see like my main designs, so any main designs if anyone like to, so it's like joy moment or happy moment, a shadi moment, something right. So it's emotions is included there actually and it's like we are expressing through our designs. Okay, so these are like good story. I just thought of like to, instead of like saying all these, what is, so I want to give you a good story. This is very design. This is my experience like last 15 days or 20 days. Okay, so my mom came to US, okay. She's a typical housewife and she's just managed Telugu very well. Okay, she read and she can really do this. But the thing is she's alone travelling to US very recently and she faced a couple of issues in earlier. So this time she really did her very good job. So her, not a photograph but her photograph and everything is captured in the US journal and they sent for us. Okay, really interesting thing is, but it's completely related to us. There is opportunity of what we can do. Okay, so my sister made a mainly design or hand. One hand is my company name, the other hand is my address. Okay, so her pronunciation, she's not very comfortable to pronounce the cognizant name or my company name. So one name, the Port of Entry guys, they do have the set of questions they really ask all the time. Okay, when they really, my mom is entering into Port of Entry, there is a counsellor, visa counsellor asking her, what is your, she's just understanding that what they're asking. Okay, so when they're asking, the counsellor is asking, so where your son works. So she's just sure like her hand it looks like. She's just open, there's no Wi-Fi, there's no network, nothing, very quickly she's really showing the hand. So what happened like to, the visa officer is really surprised. Okay, then he asked like one more question, how she can even manage. Yeah, actually, so this is very interesting, actually they caught me inside. Okay, they do the entire story, very interesting. So then they asked like very really leaves. So she said like, okay, the second question will be like, I give this couple of questions, so she can manage only two. So she showed another one, which is like my address where I can even use. Okay, I just showing here as a reference image, this is not a real, it's not a correct one. But it's a very good actually, I'm seeing like a motive design with my mom, and with company name, the other side is my location. So I'm surprised actually, where she really getting this idea is actually, who really did this. So the answer is, this officer called me. Okay, so he's asking me, you want to take your mom's picture with communication, the media which they are using. Okay, they don't are no using for our phones. Okay, Wi-Fi or anything. But the same like yeah, this is very good actually, there's no Wi-Fi not required very quickly, I got that. Okay, you're from the cognizant, and the other hand is where he's living. So this is a good example, one of the examples like to how we can really bring those kind of, our designs into applications. Okay, this is my kitchen dashboard. I experienced with my sister when I was in 10th class, she was writing all the kitchen things in the slate, and the later days I really seen that in the paper and pencil, and she's given the big list to me all the time. Okay, when we go for the month, and she's really giving the big list. So my mom came to US, so nowadays like, we just own that iPhone and everything simply, and she's nowadays like, she's sending, if I ask her what I need to get her, so she's taking the picture and she's sending. So the dashboard, the kitchen, and pantry dashboard is really easy, and they're not writing now. The job is very easy, given my wife is not writing any list, she's just sending the picture to me. Like you can really make sure what is missing and what you need to get it. This is not real picture, okay. This is in mind actually. So lunchtime actually, I always say that definitely in the time, in the afternoon, very sales people, especially like in the sales people years, they are very, with the client cars, and those kind of things, okay. So I always say that I'm really forgot to use my medicine or something. So nowadays she's sending, every day she's sending one of the capsules cap in the lunchbox. So if the lunchtime, okay, it's like no network, nothing. Still she's saying to me like, you need to take your medicine before lunch. So it was really good. So it's really convincing the same way before moving lunch, I need to take my medicine, okay. Again, there's no network, okay. She's not using any WhatsApp. She's not using any Wi-Fi network. But still she's communicating right at me, right moment, and she's not asking in between like when you're going for your lunch or anything. When I go for lunch, I'm getting that message, you need to take your medicine. So I'm going for the technology. Technology is really enabling us to do many things, right. So it's replacing my mom, but it's not replacing with my mom, but a couple of emotions is really capturing, okay. I use for my Fitbit, which is like one of the device where it really captures my patterns. So many times it really says that like my mom, okay. It says that it really, it really gives some information saying that, okay, your diet pattern is today you are going for high diet, okay. Can you take the diet this much? So those patterns really, it's like my mom or my sister are like my wife really reminding me like to guide, okay. Take care of that. I'll take this as good for you. So those kind of things. So though the earlier the story, whatever I'm saying like with my mom's story, which is like without technology, we are really emotionally connected and we are really going for, it's personally like everyone really connected with the communication which we are really seeing in the current applications. Similar way like in the current opportunities, okay, in the design opportunities, number of applications is coming every day. If you see like, I can see like many, I can say like calendar for the reminders, I can see like more than 100 applications is available in the stores, okay. Which is, I don't know where it is missing, like we need to add those kind of emotions into our design. This is one of the good example. Have you heard anything like peak calendar? Anyone is using any peak calendar this nowadays? Peak calendar, okay. I use the peak calendar. Okay, peak calendar is one of the good application, okay, this is a mobile application, okay. So if you really give the strategy, the design strategy, the approach, whatever it is, the design is to, it's very interesting, okay. If you see like if you just go through the Google and see that peak calendar, very interesting, okay. The many number of applications is available, calendar is available in the free, but still peak calendar is charging 499, everyone is really, the many people really purchased because the experience is awesome, I can say. Many times I feel like it's interacting with my, like my wife or like it's my mom. It says like sometimes it's very interesting, okay. So see that here, can you really read here? Make someone happy. So this application is really designed such a way that when I really move my device, it really pop up something, okay. Can you take like five minutes walk? It really says that. Or if it is a lunchtime, it says that, okay. Can you make a call? Or can you make a call to your wife? It's all the patterns of my wish images or wish messages is there all the time. So I always miss that actually, it's connecting actually, it's saying like my mom, sometimes it's saying that, hey, it's lunchtime, it's saying that, okay. And sometimes it's saying that, okay, don't miss that. Don't miss, make a call. Take a relax, don't stress. So those kind of things is really giving that emotionally connecting actually. So sometimes I really is in the calls and business calls. So many times I can really see my pick calendar, okay. Is there any message? It's a random, it connects all the messages. It really just pop up. So it's really very interesting. And the interactions and everything is also emotionally it's connected. So what I want to say that here, okay, we are really doing a lot of opportunity for designs, okay. So today we have like three days conference in this event, okay, the 450, nearly like 500 members around here. And everyone is working like directly in that into design side, design applications. So maybe like, I think that we are missing the emotion to bring into our application design, okay. Or like, it's not only like the user friendly and usability, but the other way we need to bring that, okay, how we can really bring emotions into applications. Good example is the Fitbit or like even the earlier presentation, the Priyanka saying that right, the Uber, okay. You feel that actually we are connecting emotionally at one time. If you really start that, you feel that okay, something is someone is helping me. So it's just application, but I always feel that someone is helping me to really go for my ride, okay. So I don't want to continue the other story, the other story, but I'm saying like there's a lot of potential opportunities there in the design side, but we need to bring into emotional design into our solutions. So the need is always there, but how we can bring the, how we can bring the emotions into design. There's a lot of methodologies and user research programs is there actually. I think we can really go through that. And you just Google it, like the emotional design. There's a good books and literature is available in the content, the websites, okay. Thank you very much. Any questions?