 You're probably not gonna believe me, but these might be one of the best shoes of 2024. And low key, maybe even better than the originals. Today we're gonna be taking a look at the Air Jordan 4 and the Black Cement Reimagined Colorway. And if you didn't know by now, my name is DJ and this is The DNA Show. Now before we get started breaking down all the styles, cuts and materials of this shoe, we gotta talk about the history first. Back in 1989, we saw the Air Jordan 4 hit the court and the four original colorways that we saw were the military blues, the fire reds, the white cements and the Black Cement Air Jordan 4s. Over the years we have seen multiple retros and iterations, but never a basketball version with a leather upper like this. And if you're new to the shoe game, Jordan Brand over the past few years has also been doing the Reimagined series where they take original colorways and give it a little twist, whether they're switching up the materials like the Royal Reimagines or the Pattenbread Ones or giving it more of an aged look like the Chicago Ones or the White Cement 3s. So this is definitely a new take on this version considering they added leather to the upper this time. I was over at heart the other day and I saw that they had a pair and I immediately had to cop because I wanted to get these from my collection and also give you guys an early look. So let's go ahead and take it to the studio so we can break these things down. Dun dun dun! This is the moment we have all been waiting for. All right, here we go. Let's get into it. Top of the lid. Now, Reimagined, reverse, switching, flipping things up. I get where they're going. So typically on the bottom of the lid, actually I have a box right here. Typically on the bottom of the box, you have your cement print and then on the top of the box you have your all black lid, Red Jump Man, White Flight, right? This one is flipped. So you have cement print on the lid, Red Jump Man, White Flight. But then the bottom of the box is gonna be in the all black right there like you see. Another dope touch, Nike Air on the back, Nike Air on the front. Reading the size tag it says Air Jordan 4 Retro, Black, Fire Red, Cement, Gray, size 13, just for me. And these are set to release on February 17th at the retail price point of 215 bucks. Now, lifting off the lid of the box, you got your all red on the inside and then you have your cement print paper and then you got the shoe. Oh, you got the shoe. Okay, first impressions of this sneaker. There's a couple things. First off, I like these a lot. Second of all, I'm just so impressed by the leather. I thought that they were gonna be like more stiff but it feels pretty soft. It feels pretty good. So honestly, I'm not mad at these at all. Now, is this the greatest, my most favorite all the time? I don't know about all that, but what I can say is I definitely like the shoe so far. So what we're gonna do now is break down all the details starting from the bottom of the shoe working our way up. Then we'll get into poll results and prices and retail and resale and all that other stuff later in the video. Looking at the outsole, you got your classic Air Jordan 4 bottom and one touch that I love when it comes to these is your Nike branding on the sole. Typically, we see that Jordan branding but we know we got the Nike Air on the back tap so you know what that means. We get the Nike branding on the outsole. You got three different colors, white, gray and red on the front end and then right here on the branding and then the same thing right there in the middle of the foot. You got your white pods. Now, wrapping up to the midsole on the side panel, you got your gray rubber right here going around the front end on the toe as well and then you have the gray stitch on there. Black paint right here on the front and back end of the shoe on the top half and then you have your white paint on the bottom half with the white air unit in the middle of the back end of the foot. Now, going to the upper. Oh, the upper. This is the part of the shoe that I'm sure everybody is loving, hating, interested by, don't care about, you name it. This is the part that everybody's gonna talk about the most. Now, like I said earlier, when it comes to the feel of the material, I am not mad at these at all. I haven't had a chance to put these things on yet but one thing that I can say is it does make the shoe look, I would say a little bit bulkier if anything. I feel like the other pair, speaking of that, we got the other pair over here. I feel like this pair naturally just looks a little bit more slim because of the material that it's made out of and it kind of makes the shape of the shoe not look as bubbly if that makes any sense. We'll talk about that in a bit. Don't worry, I have a full comparison video coming very soon with all the eras and generations of the Black Cement Force. We got the CDPs, we got the 99s, we got the $2, we got all the different stuff. So stay tuned for that. We'll make a whole another video because that's gonna take a while going through the details. But besides that, it makes me kind of get that same feel of the SB Air Jordan 4. It's kind of like a little bulky, a little chunky, but I'm not mad at that because it does kind of give you that more of an OG vibe which makes me very interested to see how the military blue retro comes out this year because that one in particular, I know a lot of people's talking about and it's gonna have that different shape to the shoe which we will see. But this one has a little bit more of a slimmer cut around the toe. Even when me being a size 13, it doesn't look too bad and too like square on the front end of the shoe. It definitely has a nice shape to it. But again, these are small details that us sneaker wizards love to talk about in the comments section or with our friends. Now, another dope detail before we get to the other aspects of the shoe when it comes to the leather, you have that rough end finish all throughout the sneaker wrapping around the toe, the top end, the back end, all the different areas. I like how they went about that as well. I'm so used to the Black Cement 4 being just so like clean cut, you know what I'm saying? So having that rough end finish kind of just brings another element to the shoe. That's just kind of how I feel at least. Now, when it comes to the arm of the shoe and the side panels, you have your black mesh and your black nets, classic right there. You got your black plastic arm and the top end on the iced areas. You got your gray tab right here on the top and bottom end. And then these come standard with a pair of all black flat laces, no additional laces, but one add-on that they do have is the hang tag. Now, typically we see a hang tag like this with the all orange, but again, they did a little switch up on that. So they made it with the black tab instead. And honestly, I truly don't care which color it is. I think it's dope how they switched it up though instead of giving us the traditional thing that we get all the time. Now, when it comes to the tongue, filling the leather on the tongue, you got a nice tumbled leather on here. It's really, really soft. It feels really good. You have a black patch with your classic Air Jordan branding, the red jump man with the white flight just below that. And then behind that, again, the OG cut on the tongue. You have your red fabric behind there with your white tab and your Air Jordan branding upside down stitch on the square patch. Now, when it comes to the collar, you got your all gray fabric there and then you got your all red sock liner with the black Nike Air on both of the heels. Side note, they got the polyurethane insoles. These things are way more comfortable. Great addition, Jordan brand. And speaking of the Nike Air, let's talk about these back tabs, baby. Let's go! You can never go wrong with this. That's all I'm saying. You can never go wrong with it. I personally think this is a great touch to the shoe and I'm so glad they didn't consider even thinking about doing the jump man and all the other stuff or doing anything too crazy, switching up the colors or anything, keeping the classic standard black tab with the gray text and the Nike Air branding. I think it's just spot on perfect. You can never go wrong with it. Like I said, ooh, baby. Also, these back tabs are nowhere near as stiff and it's a lot more similar to the SB Jordan 4. It's still a little sharper on the edge right here but these definitely got a lot more flex to them. I am not mad at that either. At the end of the day, it's a very classic hit to the shoe and probably one of the most appreciated parts of this sneaker by the wide audience of sneakerheads. There's gonna be a lot of similarities but a lot of differences to these two shoes as well because this one, it's got some decent cuts but it's not like how they're doing it now with the new cut and the new shape. You can see the tongue, prime example with the retros in the past. You see how you can see the red from the front and then on here, you can't see the red from the front only if you turn it around. That's how you can see the red. Which again, we're gonna get to all the intricacies and the details and how they formatted these shoes and switched things up but overall grand scheme of things, the major switch that a lot of people untrain sneakerhead eye, the material switch up on the upper. Besides that, looking at the outsoles, everything looks pretty identical. Mid-soles, everything looks the same. Same thing on the inside, the outside of the shoe. Tab switch up and then the color blocking, everything similar but this one has that OG cut, which again, I think a lot of people are gonna appreciate even though you can't go wrong with these either. I get it, I get it. But we'll talk about that in a bit. Speaking of that, let me just give you guys a quick glimpse because like I said, remember the CDP pack? My pair is kind of crusty but we got some options. I cannot wait to show you guys these versions because in the reason why, the reason why I said I'm glad they didn't consider doing a jump man is because who remembers this retro? You see the jump man on the back. The CDPs also had a jump man on the back as well. That was the whole jump man era but we like the nostalgic vibes and when I say that, this is exactly what I'm talking about. I gotta move these out the way a little bit. Oh man, oh man. You see the tab? You see the aging? These things are beautiful. Wow, we'll get into this in a bit. Don't worry, stay tuned for that video. We got some more poll results to go over. We gotta talk about the market. We gotta talk about the release. Is this shoe gonna be easy to cop? All those different things. So what I did was I posted a poll on my Instagram story and I asked the question, is this shoe fire? Is this shoe trash? If you haven't already, make sure you follow me on IG so you can participate in the polls and see all the results here on the channel but this is what the people said. 91% of the people chose fire and 9% of the people chose trash. That tells you right there, this is about to be a contender for a top three or top five sneaker of the year. Every time we see a shoe in the 90%ile, it's 100% gonna be in the top 10. That's just what happens. I don't know, the results and then we watch till the end of the year. It happens every time. And then it goes depending on the other releases and we figure out what's going on. But because this shoe came out so early in the year and so many people are gonna buy this shoe, never had a black cement floor in their collection before, create the memories, all the different things, they're gonna just keep hyping this shoe up and then they're gonna be like, oh, it's leather. I can wear it in so many different elements and they're gonna start calculating all these reasons why this shoe is so dope. And next thing you know, what's gonna happen? This shoe is gonna be very, very expensive. Now the resell on these right now is kind of expensive. People are selling them for four, five, $600 depending on what store and where they're at and all the different things. But I think the price is gonna drop down a little bit. Retails, 215 bucks, so what's that mean? Soon as they come out, they're gonna 100% be selling for more than what they're worth at the retail price point. So if you get them and you wanna resell them or flip them or get a couple and then, you know, say you buy three and sell those two and then cuts in the profit, now you got a free pair, whatever it may be, whatever your twist is, this shoe is gonna be worth it. And again, I tell people all the time, a classic OG colorway, no matter what happens, you can never go wrong with it. The price doesn't go down, the value always stays there. People always love it, there's always gonna be a buyer, there's always gonna be somebody who wants it. This shoe definitely falls in that category. So as you guys can tell, I think these clearly check a lot of boxes, a lot of people are gonna be going after them and I think this is gonna be one of the hottest shoes of the year. Let me know what you guys think down below in the comment section. If you guys wanna see any more videos on how to get this shoe, and definitely please stay tuned for the full comparison. I'll make sure it's linked after this video when it does go up, but stay tuned for the full comparison. I got the whole set, all the, bro, it's gonna be good. All right, I'll see you guys in another one. Hit that subscribe button. I'm out. I would never let you down and send my DNA. The only choice I like to make what I'ma wear today. I would never let you down and send my DNA. The only choice I like to make what I'ma wear today. I was made for it.