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Outrage Causes Hazard Perception: Peter Sandman on Risk Communication

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Uploaded on Jan 29, 2011

This clip is a brief excerpt (11:37) from a two-day seminar I gave in 2010 for the Rio Tinto mining company. The excerpt explains that it's a mistake to think people get upset about a risk because they think it's dangerous. It's much truer that people think a risk is dangerous because they're upset. In my terms, outrage causes hazard perception -- whether the issue is a public meeting about factory emissions or a quarrel with your spouse.

A much longer clip explaining the relationships among hazard, outrage, and hazard perception is available on Vimeo at http://vimeo.com/18611416. I'm posting this excerpt on YouTube almost as an advertisement. I'd really rather people watched the longer version.

Links to all my clips from this Rio Tinto training (as well as other audio and video resources) can be found on my website at http://www.psandman.com/media.htm. The Rio Tinto clips add up to a free online course on my approach to risk communication and especially to low-hazard high-outrage risk communication, which I call "outrage management." --Peter Sandman

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