 I'm Bruce Walker with TCL. Thanks for coming down to the booth. Excited to see you. And it looks really nice. The big trend here at CES is 8K. Absolutely. So at TCL. Yeah, we're going to be having some very exciting technologies come into market for 2019. Really talking about technologies for color, clarity and contrast. When we talk about color, we talk about quantum data. Really approaching that high volume Hollywood color standard for rich, vibrant colors over a wide variety of brightness levels. We want to talk about contrast on our new mini LED backlight found on our TV sets. You'll have hundreds and hundreds of LEDs as well as hundreds and hundreds of zones of local dimming for the blackest blacks, whitest whites on screen at the same time. And of course we want to talk about clarity. 8K. 8K going from a regular high definition you watch right now is about 2 million pixels. 8K you're looking at 33 million pixels on screen. So 33 million pixels right here. How big is this one? This particular one is 75 inch. 75 is great for 8K, right? Absolutely. We see the market just the way 4K has really taken off in the world of large screen TV for 55 inch and above. We see 8K doing the same thing for screen sizes, 65 inch and larger. So you call it QLED also? Quantum data or the marketing term is QLED. Absolutely. QLED. So it's become an industry center for Quantum.LED. Quantum.LED is going to give you the next generation of color space coverage on our TV sets. Is this the same? These two are the US markets. We're excited about the fact that also with our TVs for 2019 we're going to have the world's first Roku 8K TV. Roku. Roku operating systemally the best, the most popular. People just love Roku with all the great streaming channels. It's going to be integrated into our Quantum.8K TVs in 2019. I don't want to talk about competitive, but I thought it was interesting that Amazon was on stage was talking about 8K with Samsung. That means potentially they could be Amazon Prime content in 8K. I would imagine given the adoption of 4K content a few years ago when we started talking about 4K there was a lot of doubt in the industry that was going to take off. But look at it now. You can't find a 55 inch TV that's not 4K and there's tons and tons of content from Amazon and Voodoo and Hulu and Netflix and 4K Blu-ray. We see that same adoption for the content providers along a huge number of platforms that deliver 8K content to our customers. And let's not forget with AI Up conversion, our TVs are going to make traditional 4K or even 1080 content that looks spectacular on our TVs as well. So I think to get the 4K version of Netflix and Amazon is like $2 or $3. I don't mind paying $4 extra for 8K. Absolutely. If you want the best content you're going to have to shell out a few more shackles for it but believe me the content is going to be worth it as you can see here. Nice. So this and that. This is a China domestic model depending on who your audience is. That's an example and this is going to be close to what you would be seeing in the North America market. Is it selling in China? We've been selling Quantum Dot and 8K in China for a while. We've been selling Quantum Dot in China for some time. In fact, we launched and built the first Quantum Dot TV in the world. 4K, not 8K. 8K is no. But 8K is for sale in China maybe? So any prices on these? Nothing yet. This is going to be coming to the US markets in 2019. Absolutely. The way TCO works in the market we want to make sure they get the best value, the best entertainment for their dollar and that's why we're bringing Quantum Dot Q to market in 2019 in 8K because we think we'll be able to make it a reasonable price for them, a great value. I'm just hoping it's going to be less than 8K dollars. Let's make sure our customers are satisfied. We're sure of that. Alright, can we walk around the booth for a bit? You were saying some of the other highlights? So in the US, the other exciting news that we announced this year was shipping available for pre-order today is our brand new 75 inch 6 series. You're looking at a TV that delivers an amazing level of technology available for pre-order today. Pick up in a couple of weeks exclusively at Best Buy coming to other retailers very soon. 75 inch Dolby Vision, full array, contrast control zones, wide color gamut, Roku operating system all under $1800 available for order today. Quantum Dot. This is not Quantum. This is our exciting award winning 6 series TV set. 6 series. So $1800 for 75 inch, great 4K HDR. Absolutely. Full Roku operating system, amazing TV set. And then we also, we're showing, we will have Quantum Dot in 8K. We'll also have Quantum Dot in 4K, which you can see on these other TV sets here. As you can see here, we have our exciting Roku operating system. We're also going to have our 8 series available in 4K television sets coming to market in 2019 with the Roku operating system built in. And Quantum Dot. And Quantum Dot. So Roku is very popular in the US. My opinion hands down the best operating system. It's ease of use, it's quality, the number of channels that you can get are really second to none. But you also do Android TV? Not in the US. Not in the US. We partner with all the best streaming platforms all over the world depending on the needs of the market. In other areas, it can be Baidu, it can be Google, it can be Android in the US. We've made a strong relationship with Roku to make sure that our customers get the best TV experience they can in the US. So this is 75? This particular one is 75. It will also be available in 65 inch. And it will be a good price. It will be a very, very good price, very appealing price. All right. And this is 65? Yep, this is 65. 65 in 4K. Quantum Dot 4K. So the 8 series you'll be able to get in 8K or 4K. So this is the 65 inch in 4K. And it's going to be what's called a good price? Absolutely, it's going to be a trimester. TCL, we want to make sure our customers get the best value for their dollar which is why we've waited until now to bring Quantum Dot to market because you're going to see an incredible value on our TV sets. This looks really nice. Yeah. So, let's say 1200? I'm taking. We'll see. Okay. So how about some other future stuff and showing them there? Sure. We can do some quick stuff over here. This is not the order yet. These are just engineering product touches of technologies that we're showing. You can maybe get a quick picture of there. But this would be an example of a monitor that would be used by a movie maker with a 4000 nit super bright display. Very excited here that we talked about that mini LED backlight with incredible contrast. You're going to have that available on our 4K displays and our 8K displays. So having those hundreds and hundreds of zones of local dimming means on these sets you can get the blackest blacks and whitest whites on screen at the same time very precisely controlled. Nice. So this is very good local dimming technology. Exactly. Mini LEDs. Mini LEDs. I don't have hundreds. Hundreds and hundreds of zones of LEDs behind them and then hundreds and hundreds of zones. All right. What is the end-to-end video codec? This is pretty exciting stuff. So everybody's streaming. It's very, very important that customers understand if they ever get buffering they say, what internet speed do you have? Do you have the 50 meg service, the 100 meg service? So the more you can compress this to get a good signal efficiently the better our customers are. With current 8.265 compression technology you're going to need anywhere from 17 to 25 megabits per second to stream 4K content. With our engineers working on our new technology you're going to look at compression where you're looking at one, two, three megabits per second. I mean imagine streaming 4K content over dial-up. It's not possible. You're not doing 4K in one megabit. Are you reading? Yes. This is here. That's why we're showing it. You're like 20 times better than the H.265? Yeah. Twice here. This sounds crazy. That may not be our term for it but it's a pretty incredible technology. So this could be like an industry standard new codec, right? This is something everybody needs. You either need to increase the pipeline or improve the compression algorithms. So our engineers are working day and night to make sure our customers get the best experience in the way that we can do it. Video codec powered by AI you get to this low bit rate. That would revolutionize the whole world. That's good stuff. So what do you call it? H.266? We don't know. That's the only name I've seen for it at this point because again it's engineering. See what's on this right here? Some other stuff we can do with AI is we can get better picture quality by having the TV recognized objects within the scene that you're seeing. So on this TV set when it's powered by AI it knows that right now we've got a lake, some water, lake or ocean and can adjust the color saturation accordingly. So without the AI processing look at the picture. With the AI processing look at the picture. Off. More vibrant, more natural colors without over saturation. So AI is a big deal. AI is huge. AI is smart home. AI is better compression. It's an extra processing. AI is really going to make TV technology much more enjoyable for our customers. What are you showing here? This is kind of current technology. So where that looks at individual items within the scene, this is general scene recognition to improve the picture quality. So kind of a side-by-side won't you're going to get with or without it? And this one? This is some high color volume. So again, engineering prototypes of when we start looking at REC 2020 for color space. These are some of the things that our TVs will be able to do in the future. And the last thing is just a nice engineering example styling, cosmetic and performance with a speaker on glass technology. So you've got a beautiful edge-lit display super super thin with no speakers because speakers, the drivers are integrated into the screen. So this isn't OLED? This isn't LED display. Is it LED with a speaker on screen? Speaker on screen, yes. Is it maybe there's a glass that vibrates? Speaker on screen, not a speaker on glass. If you feel it, both feel the TV. I can feel it vibrate. So I thought this was just something that the OLEDs could do only. And you have it right here. That's it. You now know everything I know. Cool. Thanks for stopping by the booth. Thanks for showing all this stuff. Alright, thanks Nicholas. Enjoy the rest of the show.