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Colorado Unveils Official State Brand & Slogan (It's our Nature)

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Published on Aug 29, 2013

One year ago today, Colorado launched the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring an outside company to define who we are, we tapped into the spirit, energy and creative talent of our own people, to build a brand for Colorado, by Colorado. And today, we are proud to unveil that brand.

The logo and slogan represent the state's world-famous mountains as well as Colorado's continued ascension in any number of categories, from business and innovation to agriculture and health. They were selected based on survey responses from thousands of people here, nationally and internationally.

In Colorado, life is influenced by nature. The mountains inspire how we think and 300 days of sunshine rejuvenates our spirit. Nature is in our nature. Like Colorado itself, our new logo combines the familiar with the unexpected.

Learn more about the new brand at: http://www.brandcolorado.gov/
Learn why we didn't just use the Colorado state flag at: http://bit.ly/1doOrut

  • Category

  • Song

    • No Boundaries - FirstCom
  • Artist

    • Brian Burrows
  • Album

    • EVO196_Rock Inspired 2
  • Licensed to YouTube by

    • AdRev for a 3rd Party (on behalf of EVO); AdRev Publishing
  • Song

    • No Boundaries - FirstCom
  • Artist

    • Brian Burrows
  • Album

    • EVO196_Rock Inspired 2
  • Licensed to YouTube by

    • AdRev for a 3rd Party (on behalf of EVO); UBEM, LatinAutor, LatinAutor - UMPG, AdRev Publishing, and 1 Music Rights Societies

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