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Published on Aug 29, 2013
One year ago today, Colorado launched the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Rather than hiring an outside company to define who we are, we tapped into the spirit, energy and creative talent of our own people, to build a brand for Colorado, by Colorado. And today, we are proud to unveil that brand.
The logo and slogan represent the state's world-famous mountains as well as Colorado's continued ascension in any number of categories, from business and innovation to agriculture and health. They were selected based on survey responses from thousands of people here, nationally and internationally.
In Colorado, life is influenced by nature. The mountains inspire how we think and 300 days of sunshine rejuvenates our spirit. Nature is in our nature. Like Colorado itself, our new logo combines the familiar with the unexpected.