 How to sell a product sell anything to anyone with the four P's method now in this video I'm going to show you how to sell so good that people will be begging to buy your products and throwing their money at you It'd be great right now. You've probably been in a situation in your life already Where you had to sell something okay, and it's not always just a product. It can be any number of things You know, maybe it's a product. Maybe it's your idea to somebody else your boss or to a colleague Maybe it's getting your kids to do the right thing and you have to convince them to do the right thing The ability to sell is so very important in life And a lot of people look at it as forcing people to do things they don't want to do and that's not the case at all In this video, I'm going to show you exactly how to sell so that you actually get real results every single time Hey, if you're new to my channel, don't forget to subscribe. There's a big subscribe button down there next to it Ring the bell, okay make that sound turn on all notifications That way you'll become part of the Fisher family and I can notify you every single time I do a new video You won't miss anything now. I want to ask you a question put it in the comments below Have you tried to sell and if you did what were the results? What have you sold? What would you found that actually work or maybe you have some questions about selling and you're having a hard time with it? Put it in the description and I'll check it out and I'll give you an answer down there Now in this particular channel what I try to do is I share with you the things I've learned I've been selling online since 2009. I've sold millions of dollars with the products and I've sold physical products I've sold digital products, and I try to help you start run and grow your online business It's the best business in the world selling online You can do it from anywhere and you make money 24 hours a day seven days a week Oh, I almost forgot. I've got an e-commerce course a $97 course I want to give you absolutely free it is in the description below all you have to do is click and learn really simple Don't even need a credit card So let's go ahead and get started with the four keys to selling and how you can use them to sell just about anything to Anybody now I will I want to give you a little warning here before you watch this video these methods work Incredibly well. So the only thing I would say to you is don't use these methods for bad reasons Okay, don't don't do bad things with these and you if you intend to do that stop watching this video now Because I don't want you to use these methods to you know do bad things Okay, I want you to only do good things with these methods because they really do work incredibly well I'll tell you how well these methods work because I've already used them on you fact is you've been watching for the past few minutes Because of that formula that I'm using right now and that actually proves it works because you're still here now Let's get into the four P's. What is the first P? The first P is promise, okay? Now if you noticed in the beginning of this video, I Actually promised you something I promised you some results from watching this video all the big companies do this You know these these companies that spend just millions and millions of dollars on 30-second commercials They need to hook you immediately. They need to hook you within the first five seconds That's exactly what I did in the beginning of this video. I've made you a promise I told you what you were gonna get if you watch this video, which proves that this works now It's super important that at the very beginning whether you're a person-to-person Whether you're doing a video whether you've got a sales page that you set the tone up front You won't it doesn't matter how good your sales pitch is or your clothes is if they don't ever get to it Okay, so you know if you don't hook them in the very very beginning if you don't set the tone in the very very beginning Then they're not gonna go through your presentation and you won't be selling anything at all Now you got hooked in the beginning of this video because I told you that people were gonna be Begging to buy your products and throw in their money at you and that's what you wanted So you continue to listen so that's an example of that promise the next P is the P of Picture you've got to get them to picture themselves getting the results getting what they want I used to be in the automotive industry and what I would do is get them to picture that particular car I would ask them questions like you know when you get this car Who do you think will be in the first person in the neighborhood that'll notice the car parked in the driveway and say something to you And they would reply like oh, it's gonna be Gladys next door. She's so nosy. She notices everything But what I did actually is I got them to picture that car in their driveway Or I would ask them questions like do you normally park your car in the driveway or do you park it in the garage? And you would always see their eyes go up and they would think you know Would it fit in my garage? Do I have to move stuff around if they answered me directly and say I would park it in the Driveway, I knew that their garage was too full of parked car in there Or if they just looked at me directly and said no, I put it in the garage. That's where I parked now You know either way though they were picturing that car at their house And that's exactly what I wanted them to do now some people are gonna say well Wouldn't you really want to you know sell your car based on the the quality and the price and all the amenities and the answer is no Actually people buy horn emotions and then they use logic to confirm their emotions instead of the other way around They don't logically make purchases if you think about somebody buying a car and they're trading in a car Well, they don't even need a car. They already have a car Okay, in most cases people never needed to buy a car. So when I would hear people say I don't really need a car I knew that already because they drove in and they didn't need a car It was very rare that somebody took the bus or a cab to the car dealership to go buy a car They just wanted another car and they wanted, you know Emotionally to you know have a car that was prettier that had more amenities in it that people would look at so, you know It was really an emotional thing and I knew that and knowing that I stayed away from all of the logical things Because there's nothing logical about buying a car if you already have a car now if you notice in the beginning of this video I painted a picture. I said, you know, maybe you're gonna have to Convince your boss of some ideas or a colleague or maybe you're gonna have to convince your kids to do the right thing And when I did that I actually painted a picture for you I put you in those situations that you probably have already been in in your life And since you've already been in them you kind of picture that in your mind You're like, yeah, I want my kids to do this. I want them to do their homework I mean I want them to stay out of trouble. Yeah, I want to convince my boss I have this great idea and you started picturing that in your mind And that's exactly what I made you do in the beginning of this video. The third key is proof Okay, so what is proof proof is, you know, if I'm gonna give you some information like I'm giving you information in this video I have to prove to you that it's valid. Now. How do I do that? I proved to you by saying, hey I've been online since 2009. I've sold millions of dollars of products both physical and digital and on this channel I show you how to do it too. Okay, so what I did is I gave you that proof right up front and then you bought in You said, well, he's already done this. He's already sold products online. He must know what he's doing He's been doing it since 2009. That's a lot of years. So maybe I should listen to this video So I'm just going down those four p steps and that is the third one I provided you with proof and that proof was enough to keep you watching this video And the next thing I'll tell you is that you want to show somebody not tell somebody So if I say I'm really good at selling stuff online That's just telling you something if I show you and I say my products are on you know thousands of websites including Walmart You know that is actually showing you something and if you could show me something rather than tell me something It's gonna be a lot more convincing now the last P And that's probably why you watch this video is for the pitch when you're actually trying to get them to say Yes, I want to buy your product. Yes, I'll take your services and that is really the smallest point of your sales presentation A lot of people think you know, I've got to spend 90% of my presentation convincing them to buy my product Well, in fact, you don't if you did the other three P's correctly by the time you get to the pitch It's not that hard to actually sell somebody on something because they've already mentally bought into it when they get to that stage Now the pitch is still required. You still have to ask them to buy your product So let's get into that real quick so I can show you how to do that These steps are sometimes known as Saldini's seven principles If you incorporate these principles into your sales presentation, then you're going to be a whole lot more successful If you don't include them, you won't close as many sales So include as many of these seven as you possibly can the first one is scarcity Okay, if there's a product and there's not a lot of them the person looking at the product is going to say Oh my god, you know, there's not much of this. I want to get this before it's all gone Now in the case of cars, you know, sometimes we would trade in a car and it would be, you know A beautiful car that had low miles on it and all this and I would say have got this one car It hasn't been through the shop yet, but come on around back. We just traded in we've only got one like this Super low miles this lady was 80 years old. She barely ever drove this car and it showed the scarcity There's only one of these okay, and it's a really nice car So that scarcity would get people really interested in that car and I wasn't talking about price I wasn't talking about what a great deal it was none of that stuff I was talking about what a great product it was The next thing you want to put in there is social proof Any kind of social proof that you can put in there is, you know, great I know at our survival food company We have testimonials of people who've eaten our foods and bought our foods and gotten good results And you know, you can watch videos on those people and see what they've said about it And that social proof really helps too because people think well if other people like it If other people got good results, then I probably will too And the next thing is commitment and consistency. Okay, these things are super super important And we want to get people committed to buying our product. Okay, and we want to be consistent in our message So we have to ask them little qualifying questions like, you know, where will you go with your new car? What will you do with it? They start telling us all the things they're going to do with it and the trips they're planning and, you know Where the kids are going to be sitting in the car and all that and in doing that They're actually committing to buy but they don't quite realize that and of course liking, you know You want people to like you. Okay, if they don't like you They're probably not going to like your product or if they don't like your company So you have to become likeable and the best way to do that is listen to them and let them talk more than you talk You also have to have unity. You guys have to have a meeting of the minds They have to know that you're on the same wavelength as they are You have the same thoughts that they do and by doing that and having that unity it makes them more likely to buy your product Of course, the next up is Authority, okay, so like in the beginning of this video I told you that i've been selling online since 2009 that i've sold physical products and digital products And that in effect makes me an expert because i've already done it You could look my name up or you know google and you can find me on there And you can see that I do sell these products So I had that authority and people want to buy from the voice of authority because they feel like they're going to give them a good recommendation The next thing up is reciprocity reciprocity is awesome. That's where i'm going to do something for you Before you have to buy my product. So in many cases like on this video here. I'm going to give you a free e-commerce course It's 97 dollars you can go down the description click the link at the course You'll see it's a good course and then you'll probably want to buy more products from me I know at the dealership when we had people coming in, you know, I would go and buy them You know sodas and waters and crackers and candies for the kid or whatever and just hand it out to them Because now they've taken something from me and since they've done that they feel this Reciprocity where they feel like they've got to do something for me now The only thing they can do for me is buy the car. So, you know, since I've given them all these things You know now they feel like they owe me a little bit. So reciprocity is awesome too Now the last thing I want to tell you is don't give them too many choices In 2000 there were psychologists that did a study It was sheena lingar and mark leper from columbia and stanford university And they published a study about jams kind of interesting They took a regular day in a grocery store and they set up a display with 24 different kinds of jams for people to sample Then on another day they did the same Survey and they set up six different kinds of jams for people to sample now on the surface You would look at this and say well you with more choices I'm sure they sold a lot more jams when they had 24 than when they had six And the fact is they actually sold more when they only offered six and the reason for that is it's it's too many choices It's choice overload if you give people way too many choices You're going to find that they won't buy at all because they're just it's overload But with giving those people only six jams versus 24 jams, they get a whole lot better and they sold a whole lot more jam on those days Okay, so here's my pitch to you. You ready for my pitch? Here's what I want you to do I want you to subscribe to my channel go down there and hit that subscribe button. Don't forget bell notifications Hit that bell if you hit that bell turn on all notifications I can let you know every single time I do a new video You can actually email you and notify you that way you don't have to search for it Now don't forget I have that e-commerce course. It's a 97 dollar course down in the description All you have to do is click on it click and learn no credit card required Have you tried to sell before have you had a hard time selling put your comments and questions below? I want to know what experience you've had with trying to sell stuff online or in person And if you've had some successes, tell me about those. Don't forget give me a thumbs up on this video I appreciate you listening and I'll see you in the next video Hey, thanks for watching my video Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel