 Her creations have been hailed as classics, where the delicateness and detail of traditional crafts have seamlessly merged with the simplicity of contemporary styles. This dynamic lady, internationally acclaimed as one of India's leading fashion designers, is none other than Miss Ritu Kumar. She got involved in printing more than the reading process, I don't know much about reading. And in embroideries, because I just happened to be in Bengal, very forticiously for myself, because it was very enriching, the whole experience of discovering areas which were miles and miles of districts, where people had this wonderful skill of embroideries in their hands. And like everything else, they also had, you know, decayed, gone into misuse, or not being used at all. There were people who were doing vegetable dye, somebody was working on bandhanese, somebody was working on a weaves all over the country, so there were five or six very major schools of printing in this country. There were traditional the Jaipur school, the Furu Khabad school, the Machli Patnam, there were, you know, defined areas where printing needs to be done. So I had said that where are these blocks, where are these designs, where? Wherever I would see them, there were some hybrids of English roses being printed by blocks. I mean, everything was really strange. There were polka dots being printed by hand blocks. And I couldn't find where these wonderful designs were. Blockmakers were also the designers. I mean, they would put any of the designers today to shame. I mean, I really looked at what worked that their generations had done, and it was a very humbling experience, because I don't think I could have drawn two lines in exactly the way that they're doing the same prints onto chiffons. And they started selling. And what was really good, I mean, now that I look back on it, is that it wasn't only a question of reviving old prints, but what really did it for us was the copies. Suddenly, everybody realized that this was a good thing to get on to. Now, no more daisies on chiffon dhoti. And they would not never wear it themselves, because that's not part of their culture, because they were cotton dhoti. And they were being given this work by weight. You know, the Marwari community wears these bandhani saris for their weddings. They would wear the saris, give it to them, and wait when they were embroidered, and they would pay them by weight. And it become really debased to work.