 Get into your prospects head. The five types of social proof you need to know. Hey guys, welcome to the channel, JR Fisher here. I'm gonna talk about social proof. This video is very, very important if you're selling any type of products or services online because knowing these different types of social proof can make you a lot of money. It's funny, the other night I was shopping for some items and they were cheap items. They were $10, $20 items and I'm looking through them and I don't click and I don't buy. What do I do instead? I look at the reviews, I start reading the reviews. One of them said this is really squeaky and kept me up all night. I didn't buy that one. Another one said this was great for small dogs and ones that like to cuddle. I bought that product. Now why do I care? Why do I care about what other people think about a product? It's been proven that 91% of the people that shop online read reviews. And 84% of those people say they trust those reviews as much as they would trust a close friend. Why is that? Why is it that people will look at reviews and say, hey, that product's for me because this stranger liked it? I don't know. I don't know why. But the point is people love to look at social proof. And what is social proof? It's just other people's opinions. And if you think about this, let's say you're going out to dinner, you're walking down a street and the street has a whole bunch of restaurants. And there's two restaurants you're interested in and they happen to be side by side. And one of the restaurants is a bustling restaurant. You can see there's a lot of people in there. There's a few people waiting at the front door to get in. And the restaurant next to it equally as good looking restaurant, but there's nobody in there. There's one couple in the back corner eating. Which restaurant would you go to? Probably the busy one. Because somehow we think that if that restaurant's busy and a lot of people are patronizing it, we don't know anything about the food, we don't know anything about the staff, but we just look at strangers and say their activity dictates that that's probably a better restaurant. Now, in this video, I'm gonna talk to you about the five types of social proof and how you can utilize those to sell your products and services online. The first type of social proof is user social proof. Now, I mentioned this in the beginning. I was looking for some products online and I'm reading reviews. I'm trying to see what strangers are saying about that product. Now, under that also falls testimonials. People who buy a product feel compelled to give a testimonial. They say, hey, I love this product. It was perfect for me. It helped me lose weight. It got me in better shape. It helped me cook in the kitchen better, whatever it was, they gave some type of testimonial and that's the first type of user social proof. The next one is a user review and we'll see this on various websites. I know Amazon's big on that. I mean, the reviews are unbelievable on there. How many reviews are on there? And we tend to think, well, they have no stake in me buying this product. They're just giving a review unless they're an affiliate and that's a whole nother story. But bottom line is they're giving a review and we're reading the review. We're trying to see what they thought about this product, what issues they had, what things they actually liked. And then the last one is a case study and case study is really more a story about how somebody liked a product or didn't like a product or found it good, found it useful, whatever. And we love to read those case studies and see what happened because it's more like a story form. And that's the first one and it's user social proof. The next type is expert social proof. Now we see this happening all the time where somebody's a celebrity or somebody's really good at something. I watch a cooking channel and this particular gentleman on the cooking channel does some great videos and I really enjoy watching him. But when he recommends a knife or he recommends some type of gadget or tool that he uses in the kitchen, I'll find myself going on Amazon or some site and trying to locate that item. And if I can't find it, it's frustrating. I'll try to find out who manufactures it. All because a stranger who I consider an expert has recommended it to me. That can also fall under the influencer post. You know, maybe somebody who's an influencer, maybe somebody who is really good in digital marketing is recommending a particular software or website or something. And I read it and I go, oh my gosh, that person's really good at digital marketing and they're recommending this. So it must be good because they're an influencer and I'm gonna listen to them. The next type is celebrity social proof. Celebrity social proof. Because somebody's well-known, because somebody knows who they are. And I think about it now, Hertz has a commercial running right now and it's got a football player in it that was very, very famous and he's known for being fast and he's going in and getting his rental car and coming out real fast and he's a celebrity. What he knows about rental cars is probably zero because he probably doesn't rent cars. He's probably driven around and we're in a limousine. But the celebrity status of this individual makes you wanna buy that particular product because you respect what they've done. Now, this could be an actor. This could be a sports person. This could be a chef. This could be anybody that you consider a celebrity. Number four is crowd popularity. I remember when I was a kid, I used to look at McDonald's sign, the Golden Arches and they would have how many burgers they sold? How many billions of burgers they sold? And the number went up and up and up and up and I don't know if they have it on the sign anymore but they understood this principle, the power of the crowd, the power of the crowd. If that many people bought their hamburger, if that many people came to their establishment and spent money, well it must be good, right? So there's that power of the crowd. The wisdom of many people must be right or that many people wouldn't be buying that product, wouldn't be using that service, wouldn't be going to that location if it weren't true. That's another form of social proof that you guys should be using and all of these things you can use. But if you have a lot of people buying your products and services, you can use that as social proof. Right now, I own a company called Survival K Food. We've been in business for 11, 12 years, something like that. We've sold thousands and thousands and thousands of people our product and we have almost a zero return rate because people love this product. And when I tell people about that, they go, wow, that must be a great product because so many people are buying it. Number five is the wisdom of friends. What is the wisdom of friends? Wisdom of friends is where other people bought a product and they decide to do a social share. They decided to say something good about that particular product. I use Yelp a lot to find restaurants and hotels in different places. And I love to go in there and read the comments of a restaurant and I'll sometimes discount some of the bad ones. During the world illness, a lot of people would rate restaurants down because of slow service or they would rate them down because of the delivery of the product to look bad when they got it to their house. When in fact, that may not be the restaurant's fault. I go to a restaurant because I want good service and food but good service right now is kind of tough because a lot of restaurants can't find enough employees and if they can't find enough employees, then of course the service is gonna slow down. If they tell me that the waiter was rude or something along that line, that's a whole different thing but if they say there wasn't enough wait staff and I gave them a one star instead of a five for that, I don't consider that the restaurant's fault. And as far as the food being delivered to the house and it wasn't in good condition, I don't even consider that the restaurant's fault. There's so many delivery services such as Grubhub and Uber Eats and all that and I would blame that service first. So if they were to grade the restaurant down on that, I discounted. So I look at the wisdom of friends out there, friends being people who eat at the same place as I do or go to the same place as I do and I look at what they have to say and most people say they check that stuff out. If you remember in the beginning of this video, I say the majority of the people look at these reviews and they read them and I think 84% of them actually trust what they have to say. So when you look at the wisdom of your friends out there and your friends being your social friends, and I'll carry that a step further, if somebody on my friend list, if somebody's actually a friend of mine on Facebook and they recommend something, I'm gonna be more likely to check it out and believe it than if somebody's outside my group of friends, if it's just somebody on Facebook that says something. But if they're a friend of mine on Facebook, then I'm gonna somehow trust them more and keep in mind, my friends on Facebook, I think I have close to 5,000 or whatever. I don't even know all these people but we had some type of interaction because we became friends so I'm gonna trust it a little bit more. Now, what you need to do is go through this entire list from the beginning, I suggest you go back to the beginning of this video and pick each one of these items I gave you and think about how you can incorporate it into your site. Can you put some testimonials in there? Can you put some reviews in there? Do you know some celebrity people that could maybe say something about your product? What could you do to make your products more reliable, more dependable, more believable? You can do it through using one of these five social proofs. They're very, very important. I hope you enjoyed this video. I hope you got a lot out of it. I hope you use these things and I tell you this because I see a lot of people gather information and they go, wow, that's good information. That's really good stuff but they don't do anything with it. So make sure you do something with it. Take each one of these and think about how you can apply it to your particular business, your website, your social media. How can you utilize these things? If you do, you're gonna sell more products and services and you're gonna make more money. Now below in the description I have a course. It's a $97 course but it's gonna be absolutely free to you. All you have to do is click and learn. This is for a limited time. There's no credit card required. Also, don't forget to give me a thumbs up. I would really appreciate it. Don't forget to ring the bell. Turn on all bell notifications or you're notified each and every time I go live or if I upload a video. I appreciate you watching this video. So very much love each and every one of you guys. I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. 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