 If you haven't explored LinkedIn's new featured section on your profile, you're missing an opportunity to stand out on LinkedIn. Stick around to find out what kind of content you can upload to your featured feature that will help you stand out from your competition, attract leads, and business opportunities. Here one, it's Leanne, and in February 2020, LinkedIn introduced a new feature aptly called the Featured Section. This is a great section for highlighting some of your best pieces of work. And so today we're going to explore what kinds of things you can upload to your featured section in order for you to stand out a little bit better on LinkedIn. But before we take a look at these ideas, don't forget to subscribe to my YouTube channel and click on that little bell to be notified of new content. I create content each week around LinkedIn and personal branding for the hospitality industry, and I don't want you to miss a thing. So let's take a look at the six things you can upload to your LinkedIn's featured section. Idea number one is a link to your long form content base. This could be your website, your blog, your podcast, or even your YouTube channel. If you're posting valuable content consistently on a long form base, the Featured Section is a great place to direct your audience to that platform and engage with you outside of the LinkedIn platform. Remember the goal of LinkedIn is actually to nurture relationships off the platform where you can discuss those leads and opportunities. Idea number two is to link to your most popular and engaging LinkedIn posts. You've likely created some content that's created a ton of engagement in your industry, and those are the things that you want to feature in your featured section. A quick tip, LinkedIn will pull up your posts in chronological order from you to choose from. So update your featured section regularly, especially when you create a post that creates great engagement. You don't want to lose track of that post in your feed. Idea number three, link to a PDF that outlines your products or services. You can create a visually appealing PDF in Canva that shows how you serve your community, and then link to that in your featured section. Don't forget that less is more, and while the document's a PDF, it serves more as a collection of images versus a ton of text. So keep your PDF pages clean and clutter-free and easy for your audience to read. Idea number four, link to your call to action. Be it to book a phone call appointment with you, or maybe to download a valuable resource. Include the next logical step in their journey with you on your featured sections. It could be a resource, a link to join a Facebook group or page, your email address, or a phone number. And another tip, if you're creating it for the featured section, create an appealing image to accompany that CTA, so they're encouraged to click on to learn more. Content idea number five, link to articles and publications. Whether it's a LinkedIn article that you created, an article on your own website, or a publication that you collaborated with on someone else's website, link those articles back into your featured sections. An additional tip, if you do write long form content in the form of a blog, don't forget that you can turn that blog post into a LinkedIn article to create more engagement on the LinkedIn platform. Idea number six, link to your company's LinkedIn page. If your company is active on LinkedIn and they have lots of great content, you want to make sure that your people go back to that page as well. So have that featured in your featured section as a call to join your company page. A bonus tip, welcome new page followers with a quick message welcoming them to the page and point them in the direction of some really great engaging content. Don't forget to check in regularly on your featured section and mix up your media so you have a good balance of content in your featured section. Are you currently using this section on your LinkedIn profile? If so, let us know what ideas you have to create a really great engaging content feature on your featured section. Drop your ideas in the comments below. And if you're interested in some ideas about LinkedIn content, I'm posting a masterclass this September about three LinkedIn strategy secrets that will elevate your personal brand. Find out more about the masterclass and register over at liankhulderwood.com forward slash masterclass. LinkedIn's featured section is a fun engaging section on your profile that allows you to showcase your best work. Enjoy optimizing this section of your profile and we'll see you next time. Bye for now.