 G'day, welcome to the Net Network. My name is Dan. Thanks for watching. Today I want to have a chat here about creating a Facebook profile for your business and why not to do it. Basically three main reasons why you don't want to create a profile on Facebook for your business. Number one is it's actually against the terms of service. If you have a personal account and then you create another account for your business, it's actually breaking terms of service of Facebook that says you can only have one user account. If you don't believe me, look it up. Number two is you don't get any analytics or any of the great things that a page, a proper Facebook page, can offer your business. And two numerous to list here, but the major ones are you won't get any analytics. So you won't be able to find out about if any of your Facebook marketing is working, where your interaction is coming from, all those great things that webmasters can find out through looking at Facebook analytics, and you don't get a shop. If you want to sell things online or you want to interact and take money from your customers on Facebook, and especially in the youth market, it's quite big on Facebook and people that play games. So don't limit that option for your business down the track by building up a big fan base on a profile and then when you want to get a shop happening, you've got to change over to a page and get all those fans to migrate over to a page, which you might not be able to do. Number three, and the final thing is, now a lot of the reasons people say they create a profile on Facebook rather than creating a page is they don't want a personal profile on Facebook. They're not into having an account on Facebook. But it's inevitable, especially if you've got a business, you're going to have to have some sort of account with Facebook. You're going to have to have a way for Facebook to bill you if you want to get into ads or anything like that where you're going to need to pay Facebook to promote your posts, etc. So if you don't want to have an involvement with Facebook personally, and I can understand that, look, you create yourself a personal profile and then you just don't add anybody. You only create your personal profile to create your page. It's essential. I can't tell you how essential it is to the future of your business that you don't create a Facebook profile for your business. It's against the terms of service. So anytime they can shut you down. So if you've got 500 likes and that's your core business, interacting with your customers via Facebook that way and you lose that profile, then you've lost that core business that you get through Facebook. The business that you've been working on, your online tactic. So create a page, do it right from the start and you'll be amazed with the results. We've got a couple of videos coming up about how to advertise on Facebook and about how to make the most out of your page on Facebook. So keep watching it. Don't forget to hit subscribe if you like what you're seeing. My name's Dan. This is The Net Network and we'll see you real soon.