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#PowerHouse4040

Instagram + Twitter Installation by North Street Creative for Duracell Powermat

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Published on Sep 16, 2012

North Street Creative collaborated with Duracell Powermat to create this real-time, interactive Instagram and Twitter wall. Installed at the 40/40 Club in New York, NY on September 12, 2012, the wall was projected onto two of the venue's massive 9x9-screen displays as well as onto flat-panel TVs throughout.

Attendees were encouraged to tag their Instagram, Twitter and TwitPic photos with "#PowerHouse4040." Photos were pushed to the screen in real-time and integrated into the visualization.

For more information on North Street and this technology, visit northstreetcreative.com

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