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Giorgio Armani : TV documentary film (Part 3)

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Uploaded on Feb 13, 2008

Giorgio Armani : TV documentary film by Lubomir Stoykov (Part 3) In: TV fashion show "Charovnata dictatorka" on 7 dni TV
GIORGIO ARMANI: „THE ELEGANCE IS MIXTURE
OF THE SPIRIT, THE CULTURE AND THE INTELLIGENCE."
Lubomir Stoykov
http://www.lstoykov.fashion.bg
Giorgio Armani was born on July 11, 1934, in Piacenza, Italy.
Before going to military service, he attended medical school for two years. After he fulfilled his military obligations, in the years 1954- 1960, he became a window-dresser ia a prestigious department store, La Rinascente.Next ten years he was working with Nino Cerutti. During the period 1970-1975 he made designer project for „Emanuel Ungaro" and „Ermenegildo Zegna". In 1974, together with Sergio Galeotti, he establishe his first fashion house, specialised in men`s wear label. Their partnership lasted with Sergio Galeotti dead in 1985. Giorgio Armani added to his collection a women`s wear line in 1975.
Since 1981 he had promoted the sport lines „Emporio Armani" and „Armani Jeans", and in 1987 he made the accessible women`s version "Mani". Nowadays Armani has more than 2 000 boutiques all over the world and his year - sales overvalue one billiard dollar.The margin of profit only for 1999 is $ 135 million. According to „Forbs" magazine he was the most successful designer in the world in 2000.
In 2002 his net worth was established at $ 1,7 billion, which made him 6th of the richest Italians and 236th of the richest people in the Planet. In 2005 Giorgio Armani debutated in Paris with his haute couture line „Prive". Armani won the prize „Neiman Markus" (1979) and the reward of „Cutty Shark" for 1980, 1981, 1984 and 1985. In 1987 he became „Honourable cavalier of Republic of Italy" and in 1988 he won the reward „Christobal Balensiaga".
We can hear and read for Armani not only pompus superlatives like „emperor of fashion", „king of fashion", „the most magnificent fashion dictator", but also not less engaged definitions like „the sad prince", „the master of the depressive elegance", „number one in fashion", „the big Milanese", „Milanese master" and so on. How really is expressed the genius of the maestro? Are there and which are his postulates? What makes Armani different from the others? Is ther any reason to characterise him like an unusual successor and continuer of the aesthetics of Coco Chanel and Yves Sen- Loran? Or maybe he is a successor of one other great Italian, who influenced on the world development of design, but he died too young- Walter Albini?
He contributed to design because he was one of the first , who began to devide their wear lines into different themes- by age or status. He took into concideration the circumstances that society is getting more youth and free, and also the fact that his simple and elegant style is liked not only from the rich people, but also from those with less incomes.
Nowadays the contemporary city- life and the anonymity of thousands and million inhabitants of the megapolis reflect on all his creations.Even though there are some remarks from colleagues and competitors that Armani doesn`r have any discovery in the contemporary fashion, he deserves the highest admirations because- tipically in his style- quiet and imperceptible- he fascinates with his new stylistics the taste and desires of huge quality of connoisseures and users.
HE DRESSED WOMEN LIKE MEN
Giorgio Armani explains his creative success with his ideal to dress women in men`s coats. The inspiration of the designer is complex- on one hand, this is the daily round, the city- life and bistros, the sport and the new negligee style of living, on the other- the emblematic names of movie stars, who are highly rspected from Armani- Greta Garbo and Marlene Ditrich.Or Cary Grand, defined by Armani like „the best dressed man in the movie history", and „the worst dressed, but the most genious and scandalous man"- Orson Wells.
READ MORE IN: http://www.fashion-lifestyle.net/desi...

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