 When it comes to creating content, sharing your message, your ideas with the world, I recommend that you consider two modes of creating content, drafting and repurposing. And I think these two modes are separate and I think both are important for you to put it into your schedule of content creation. So let me give you a quick example. When I make these videos, this is not the final product. This is essentially a draft because then I go from video, which then come from the video I turn it into a blog post because I tend to think out loud. Now for you, you may think better when you're writing. And so you might be opposite. You might be drafting through writing and then repurposing by making a video later. But it's really different personalities will do different things for drafting and repurposing. So for my personality type, I do well drafting through video. I've already written some really quick notes, some really casual notes, right? And then I look at these notes as I'm making this video, but it's fairly casual off the cuff. I kind of know what I want to say, but I don't really know until I say it. So my draft is the video. But from the video, I collect my videos, right? I collect the ones that are good. And then I put those videos into an online course. I put it on Udemy, I put it elsewhere. There's another website called Kono's K-O-N-O-Z.io, I believe. But these collection of videos also go onto playlists, Facebook video playlist, YouTube video playlist. So see the draft has been repurposed into a course and into various video playlists. And also the draft video is then turned into a blog post because afterwards I will watch my video and then write down, turn my notes into something that's more publishable, right? Because as I say, drafting is when you and I are thinking about what we really want to say. Some of us do it better through writing, some of us do it better through speaking. And even if you do it better through speaking and you don't like doing video yet, you can speak it into your voice recorder. Well, every phone now can do a voice memo, voice recorder, okay? Now, so then I take from video to playlists and online courses to blog posts. And then eventually I will curate my blog posts, my best blog posts, I will organize them and turn it into a book, right? Turn it into a book. And also I will take my best blog post, I will look at what the ideas are and turn it into an infographic. I'm not a graphic designer so I can hire out the task of creating an infographic. And then there I'm sure there are other ways for me to repurpose my content as maybe creating workbooks, creating downloadable PDFs. But the modes again are drafting and repurposing, okay? And let me just tell you a bit about the drafting stage. Drafting again is where you think out loud, you try to organize your ideas, you figure them out. I recommend that if possible, consider sharing your drafts. There's a wonderful book that I read and was influenced by called Show Your Work. It's by Austin Cleon, great book, K-E-L-E-O-N, this is his last name, Austin Cleon. The book is called Show Your Work. And in the book he basically encourages us to, guess what, show our work. So even as we figure things out, we're sharing it with the world so that here's what's interesting. Even your drafts can help other people. Even your drafts are interesting to your ideal audience, okay? Why is that? Because you have been thinking about your area of expertise. You've been working on your topic much more. You spend more time, more energy, more love, more thought and study on your topic than I do on yours. Similarly, I spend more time thinking about marketing, figuring out the best ways of doing it with authenticity than most people out there. So even when I'm just kind of talking out loud about my ideas of content creation or enrolling new clients or marketing or whatever, people say, wow, that was helpful or interesting because you by default are further ahead when I say by default, meaning because you spend your time on your topic, you're further ahead on your topic than just about everyone who consumes your content. So show your work. Even your drafts can be published and chances are even your drafts will be helpful for others. So I encourage you, encourage you to just do it. Try sharing your drafts. I'll give you a quick example. I've already given you my example of my videos being drafts. You can see I'm not reading from a teleprompter because this is the way I draft. Other people need to draft through writing and then make their videos much more perfect but I'm the opposite, right? So that's my example is drafting through video as you well know. But another example is a painter who, I'm not a painter, right? So I, but I can admire beautiful paintings but I would so love to see a painter share post her initial sketches of what an idea of her painting is. And then maybe as she continues working on the painting the next day or the following day showing what the progress is on the painting. Maybe it's stage two when she has finally put the sketch on an actual canvas, the shapes where the shapes are. And then the following day she's put some colors to fill in the shapes. And as someone who is watching her work by just these photographs day by day it gets so interesting to see this painting create, be created over the course of several weeks. Does that make sense? And so this is the painter showing her work. The painter herself I'm sure because she's so aware of how imperfect the drafts are. She's shy about sharing her original sketch because she knows it's nothing. To her it's nothing. To somebody who isn't a great painter it's something. It's like wow that's impressive I couldn't do that or I didn't have that idea that even if I knew how to paint I was like oh I didn't have that idea that you have right? As you can see the painter by sharing her drafts is entertaining and engaging her audience. And by the time that the painting is completed her audience is enjoying the process so much more than if she had just shown the final product. Why? Because the audience has become invested in the process of the creation of that painting. Does that make sense? And so this is why as another example some movies they release trailers that initially some movies release kind of featurettes that are kind of behind the scenes. Even before the movie comes out they release some of the behind the scenes to show that oh we're filming this, we're filming in this way, we are interviewing some actors who are talking about how their process is and acting. Even when the movie comes out we appreciate it so much more because we know all the work that's gone into it. So I encourage you to share your drafts if at all possible. Maybe in the beginning you're so shy you share your draft only with a few supportive friends, that's the key, supportive friends and colleagues. And then if they're encouraging to you you keep going and you share your drafts with a larger circle maybe with your Facebook friends. And then maybe you go to the next step you share it with your LinkedIn status update. And then maybe you put it on your website or as a blog. And then maybe you put it on, you know, so share your drafts with bigger and bigger audiences as you feel more comfortable. I'm now very comfortable sharing my drafts so this is going out on Facebook and YouTube etc right. But I think there is a magic in thinking about publishing your draft because a couple things. It's that you do the work with a bit more urgency knowing that I'm going to be sharing this with you. I'm going to do it a bit better I should say. Not necessarily urgency but with a bit more quality than my original draft because I know that there's an odd. Also when I publish my draft, when you publish your draft, you automatically have an audience in mind that I'm going to be publishing this. So who am I creating this even this draft for? Secondly, when you share your draft you get feedback even in your draft so that the feedback can inform the continued creation of that work so that the final product is even better than if you had just been working on your own in isolation for days or weeks before you shared the final product. Does that make sense? So the continual engagement does make the final product better, more interesting for the audience. And thirdly, by sharing your draft you get more and more comfortable just putting things out there knowing that sometimes people will engage, sometimes there are crickets and it's okay. You're kind of building your muscles of sharing so that by the time the final product comes around you're not so scared about sharing it, okay? Now the second mode is repurposing. Repurposing your draft into different things. I've already talked about how I will take my videos, I will collect my videos and repurpose it into a course. Maybe I'll add additional middle videos in the course to make the whole series make more sense. So I'm repurposing in that way. I also repurpose my videos into written blog posts and then eventually I'll turn my blog post into a book or several books, right? So think about how you could repurpose your draft. What other modes of formats of content you could turn your drafts into. Now, I think it's important to schedule into your calendar these two modes so that you really are working both on drafting new stuff and on repurposing some of the better existing stuff content you already have, right? And the last thing I'll say is that ultimately all content is drafting and repurposing. What I mean by that is even when I finally publish my book, I'm not going to get freaked out because I've already exercised this muscle of drafting and sharing my drafts so much that even when my book comes out, I will see it also as a draft because the book can always have a second edition and a third edition and a fourth edition, et cetera, et cetera. So please keep in mind that all of your content is always just drafts and you can always keep repurposing again and again and again and again and making a better and better over time as you get more engagement from the audience and they will give you, tell you what they really love about it. And maybe when you don't hear anything, that means they don't they don't love it and that's feedback as well. So don't give yourself so much pressure. Just draft, share your drafts as much as you can starting with a small group if you're more shy and then go from there. And I look forward to hearing from you how this idea of drafting and repurposing will benefit you, make you more courageous and more consistent in sharing content.