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Project Re: Brief - Paula Green - Re-imagining Avis, "We Try Harder"

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Published on Apr 12, 2012

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

See how Paula Green, the original Copywriter of "We try harder" came out of retirement to once again re-imagine her iconic ad in a film presented by Google and directed by Doug Pray.

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