 I think it's an amazing experience like when you apply for it, you have hopes but the winning is like the ultimate thing so when you know that you've actually won it feels great, feels good to be recognized, feels good to know that so many people in the industry now know about you the jury members know about you so I think it's an amazing platform, it really is Of course, of course it is, I'm now in a media agency but I came from an essentially creative agency so numbers validate a lot of the things that you do but I don't think that's a bad thing at all I think if you can marry a creative thought towards numbers that give results you just hit home I think it's a great thing that it is number driven, the challenge that lies in marrying creative with numbers is the best thing I feel so it's not like something should suffer because it does not give numbers, I don't think that happens you need to make it work, so that's that