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Published on Nov 23, 2011
Gamification, Design and Beyond ...
Find out :
- how gamification is infiltrating consumer marketing - why game designers should move from simple surface applications to more engaged, gameful design - the history and presence of a sensitive thoughtful approach to using games in everyday life
Dan Dixon is Senior Lecturer in Creative Technologies at the University of West England. He researches how people interact with technology, especially at the interface of digital games and the real world. Prior to moving to academia, he was a senior consultant with Headshift, a social software Co., Product Manager for BBC's online communities and Production Director for new media agency Syzygy.