 Then there's a whole other area. We've talked a little bit about video and some of the video sites, but of course, you know, people, the idea here is to go to where people are, not to wait for people to come to you. So we've set up friends of UCI OpenCourseWare on Facebook, we've got Twitter going, we've got, we're doing a variety of things on social media, LinkedIn, and we're setting up groups. And right now we haven't spent a lot of time on it, but again, Facebook, LinkedIn, these are searchable sites. So all of a sudden when you're putting your things up here, you've got to get another way that things are linking back. And if you look at the Facebook page I'm showing you, you'll see this big begin course button, but that is essentially a link back to our site. And so all of a sudden you've got these pointers coming from outside your website back to you. And the more you get of that, particularly on very prominent websites, the higher your results are going to be. Here's the equivalent LinkedIn page, and you know, again, it's very simple, very fast to do. We simply put up our courses, and again, that big blue headline for training and human resources development is actually a link back to us. And here's our Twitter feed, and so again, it's just another sort of text feed that's out there on a site that's highly indexed by the search engines. And so again, where does it point back to? It points back to us. And a third way of looking at it, so we've talked about social media and video lectures so far, but also there are repositories. And these are some of them. There's OER Commons. There's Merlot, which I happen to like because it adds to the mix a peer review element. So for example, the Henry Pontell course has four and a half stars. They should say it should be five stars because of his contents is excellent, but it got dinged on the navigation for half a star, so we lost half a star. But in any case, again, look at OpenCourseWare. If you actually go to Merlot, which is an OER website, and you search on OpenCourseWare, you're going to find UCI coming up and something like nine of the top 11 websites. There's MIT will show up, UCI, the OpenCourseWare consortium shows up, and then it's all very individual sites. Why? Because we add metadata to each of the lists that uses the word OpenCourseWare, OCW, et cetera. And so when people do search for that inside Merlot, inside this repository of 10,000 learning objects, they tend to find UCI's materials first. The newer entries will tend to go higher, peer reviewed entries get higher, so there are various ways of playing with the Merlot site to make sure you're very visible on it. But you'll notice also that MIT, which is very successful in being visible on the web, it's not only related to the size of its collection, which is important. It's also related to the fact that they put in intensive amounts of metadata wherever they are, that is on their web pages, if they enter things in repositories, et cetera. They're putting in a lot of metadata, and that makes them very, very... And here's another one that also has about 10,000 learning objects in it, and it's called Connections. It's a project out of Rice University, and again, it can be a little bit more tricky to actually put a course you've developed elsewhere into it, because it accepts Word docs, it accepts PDFs, but it has its own format, its own XML format. However, again, when you put it up, all of its contents are searchable by the indexes, and it's a highly reputable repository. So by including connections in your universe, you are actually then making all of your materials much more... And of course, on top of repositories and everything else, we blog our own courses, and you'll see that we have actually now a course on a rack reconstruction. So we think that it may be the only OCW course on a rack reconstruction, so we should be highly in those results. However, if you look for search results on a course like this, because a rack is such a huge topic, you may not get in the top 10 results, for example. So there are limits to this method. Nonetheless, the fact that, again, that you blog it on the site that's getting indexed, or multiple blogs, because the blogs can point at each other as well. And there are various tricks here, including having guest bloggers and so forth, that I'm not going to go into at length, but how to do a blog well is a subject of a full webinar, and we don't have time for it today. But nonetheless, that's one of the other areas that we're adding in. So this is basically the idea is to completely encircle yourself with things that are actually pointing to you. And I mentioned before that open course for a consortium is this set of links to each other. That is, we actually track on our website the various analytical tools where we're getting our hits on the OCW site from. And always a proportion, not the highest proportion, but a proportion of the visitors are coming from the open course for a consortium. And they're finding us through already having been on a member site, finding the consortium, finding something using course finder or any of the search tools that we provide, and then finding us. So that's always keeping up your visibility by being a member of the open course for a consortium is important. But let's look at the other ones as well. So we have the idea that there's social media, that there's the world of video lectures, and that there's generally a bunch of metadata to work on to make sure that you're actually putting your, that the search engines can find you and that somebody else could actually take in on their website your feeds. That is, without explaining the details of RSS feeds, the idea is that somebody can automate the process of seeing whenever a new course is published on your site and that several sites external to you should be doing this for a variety of reasons like OER Commons, Grabs RSS feeds, OCW Consortium, Grabs RSS feeds. So you have to make sure that you are taking your course list and pushing it out there to the rest of the world. And the RSS feed is the fundamental way to do that. I'm not going to go too much into what RDFA is, but it's a way of describing your documents and the relationship of your documents, the embedded relationships inside your documents, subjects, etc., using a script of metadata, made a language, made a data tool. So you should be basically, those two kinds of things you should at a minimum be looking for as a way of pushing out what you're doing and getting maximum visibility. And the other way is to have this populate the universe of the web with sites that are pointing back to you.