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#Snowflakes #Millennials

Shoveling Snow: Recruiting Mentally Unhealthy Soldiers

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Streamed live on Mar 14, 2019

Outsourcer Capita said a problem contract to handle British Army recruitment was on the mend after the recent blockbuster “snowflake” ad campaign. The company said the Recruiting Partnering Project, which was criticised by the National Audit Office in December, was showing signs of improvement after it started working more closely with the Army. Applications for the British Army are at a five-year high and the ad campaign led to a 78% rise in website visits. The campaign was criticised in the media for its provocative approach to recruits. #Snowflakes #Millennials
Taken from this article - https://www.standard.co.uk/business/c...
And here -https://www.newswise.com/articles/men...

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