 Okay. Oh, all right. Well, welcome everybody to the marketing committee call for August. Hopefully you're in the right place. I'm Christie tan. I'm director of marketing and member programs here at CNCF will be walking you through some updates today and diving into the CNCF blog as a requested topic really excited to do that with our content manager Charlie. The good news is that you made it here so you don't need this conference information, but didn't want to call out our next meeting will be on September 6 in a little over a month or less than a month I guess. As you know this call will be recorded. If you don't want to be recorded please stay off camera and you can leverage the chat for that. And then also a reminder that we do record these meetings for members only the recording and slides will be available within the week of the meeting. I've also put the slides in the chat if you'd like to follow along at your own pace that works as well and you'll have them in your email or via Slack. Just a quick reminder on the LF anti trust policy. If you have any questions about that feel free to reference this slide. And then here's today's agenda as I mentioned we're going to be diving into the CNCF blog with Charlie will have a quick projects update and then we will jump into the regularly scheduled CNCF team updates. If there are no questions I'll pass over to you Charlie. How's it going. Awesome thanks Christie and hello everyone. All right so let's dive into the CNCF blog what works and how to get published. So yeah Christie thank you so much for driving I'll give you a heads up my ready to click through to the next slide. So yeah so we're happy to share a bit of insider information on the CNCF blog and we really hope this gives you greater insight into this resource and also how you can start to leverage it more for your activities. So first up the CNCF blog actually accounts for almost 25% of all site traffic to CNCF.io. In the last six months alone it's become the number one destination for visitors to CNCF which is absolutely fantastic it does drive an awful lot of page views. The number three destination you see here is actually ever since our analytics began way back in 2016 so we're really proud of how this blog has grown and developed along with the community. And of course a lot of this high traffic it has to do with content absolutely everything that we do links back to the CNCF community. So the content that you'll see on our blog is articles about graduated and incubating projects we've got technical content and how to stories about cloud native and project deployments use cases success stories. Another great one is like the industry insight into the cloud native adoption, and also we have some great reports from CNCF events that come not just from my staff but also from the community. So if you could click through the next one please Christie. So in this slide we basically just wanted to give you an overview of where the big peaks and traffic have been ever since 2016, because we do have some pretty huge ones, as you can see. And all these peaks correspond to technical announcements about projects or highly topical technical blogs, and actually most recently just on the 11th of last month. So this is a Cubeva 1.0 announcement went out on the blog and that's wrapped up to 11,000 views. So this really does show the community is coming to the blog to digest the latest news and updates so do keep this in mind if you're planning releases down the line this is a great resource to use. Okay next one please Christie. So where are all of these lovely folks coming from. So I wanted to have a look at the referrals and the languages that people browsing in so referrals here are the places where folks were before they entered the CNCF blog so how did they search basically. And most notably Google search engine is responsible for the majority of our visitors, but she take a look at this and bear in mind that Twitter or whatever we're calling it now, LinkedIn and GitHub they all account for really strong traffic numbers. And this orange why that you can see this is hacking news. So it's a good idea if you are posting on the CNCF blog please do share your links widely on your social channels because it really does drive the traffic numbers up. We also thought it might be interesting to have a look at the languages that folks are browsing in. So of course Google Analytics, it references to Google users language settings in their web browser to determine their preferred language, and the country from which they're browsing website. Of course users do kind of have a hand in currently represent their language and country, but it still paints quite an interesting picture as to where the majority of folks are visiting from. And as you can see, the majority are browsing in English whether it's American English English English Indian English. However, it's quite interesting as well to see that China or Chinese this is mainland simplified characters accounts for a huge number of visitors we've also got German Japanese French Russian and Brazilian Portuguese that round out the top 10. If you can go to the next slide please Christy the end so next up these are the five most popular blogs of all time on CNCF.io. As you can see, all of these are technical. In fact, adding code snippets to your blog really does correlate to a higher readership. And even better if you're adding comparison between methodologies, I do want to caveat that with we don't allow posts directly comparing to CNCF projects. So if you was take a look for example like the advanced Kubernetes pod to node scheduling blog, it actually compares resource types and explain how best to leverage these. Another thing to note here is that three of these blogs, they were not original. These were reposted, and we do allow reposting on the CNCF blog so long as the content is not older than two months and the content spend a neutral. So this is another good one to keep in mind if you've got great content on your blog and you want to share it with a wider audience. You do have a resource here at CNCF to do that. So I guess the big question now is how do you get on CNCF blog, we do have some rules. So only CNCF members, maintainers have graduated and incubating projects, special interest groups and ambassadors can submit content. And crucially, your content must be vendor neutral. And of course, we're not going to demand that you don't put any company names on blogs. But I think the best way to kind of think about vendor neutrality is when you're reading your content. Does it feel like an advertisement. If it does, it's probably not vendor neutral so we wouldn't be able to post it on the blog. And if you go to the next one Christie. Thank you. We've got some deeper guidelines on kind of suggestions for what to post that correlate to our audience. Just another one to reiterate here as well is that if there's any critical commentary on issues around technology around the community. Please approach these with sensitivity and professionalism in a way that is beneficial and positive for the community. And the big one is if you are feeling inspired to post on the blog which I really hope you are the best thing to do is check out our GitHub guidelines. I've linked you to these in the last two slides. And in that you will find the email address to get in touch with us and also the way that you need to format your blogs for posting. So that's kind of a quick roundup of the CNCF blog does anyone have any questions. I take everyone's silence is that we have shared very well. You need to know, please do feel free you can get in touch with me on the chat I'm also available on Slack if you did have any further questions about the CNCF blog we're happy to answer them. Awesome. Thank you Charlie I just saw something in the chat me just one second here. Oh, perfect. Oh yeah this was really great Charlie I love seeing. The content over time is kind of crazy that you know some of the stuff had been reposted from other member blogs which is what we have seen before so this is great. We also do I wanted to mention that if you're curious more about kind of real time analytics if you want to look at like the last month or two we do also have an analytics dashboard that you have access to as a member. It's further down in Charlie's content slides later, but that also can be a great resource if you're kind of looking for something to use but this is super helpful Charlie thanks for pulling it together and of course, if you have more questions feel free to reach out to Charlie. We're here to help. Oh there's a question in the chat hold on. I had heard something about the raid that we're allowed to submit posts on the CNCF blog can you clarify that. I just answered that in the chat as well we can submit one blog post per month. Of course if you are a member organization and you say have an ambassador working for you. That is another way that you can post into the blog as well because of course ambassadors are allowed to post I think as much as they want Katie. I'm not sure if Katie's on the course. Yeah, I'm here sorry. Yes, there isn't currently a limit on the amount of times an ambassador can post a month. Typically most ambassadors post maybe once or twice a month. Awesome yeah so multiple ways to post so it's not just a three organization as well do remember to leverage your amazing ambassadors if one of them is fortunate enough to work for you. All right we'll know further questions we will move on. Thanks again Charlie that was really, really fun and helpful. All right now we're going to jump into some project updates. George and Laurie I'll pass over to you. Hey y'all. So I hope everyone is doing well. It's been a while since we've had a chat. So it's good to see so many people on and like Christie said I know it's end of summer and we're all praying for a good restart for the year and a nice start of vacation times if we still have vacation coming. So George is, he was introduced last week and we're super stoked to have him on board. He is focusing on projects and one of the things that I really wanted to work with this year as chair of the marketing committee was to get stronger communication between the projects, the committee and CNCF in general. We have over 170 projects and I think we can maybe list 10 off the top of our heads. And so that's a bit of a problem and we want to work to help resolve some of the communication issues, not just internally with what projects are happening what they're doing but externally, and how we can help them so. We are going to be starting a project focused working group. So instead of kind of discussing projects during this call it'll be an off call where we if you're interested we'd love to have you and sort of talk about all of the things we sort of mentioned earlier this year where there were some highs and some lows and some some blanks that we'd like to fill in so George I know I'm kind of rambling if you want to jump in here. I'm sorry you cut out was that just me here. Maybe it was just you. I don't know. Okay, I'm sorry can you repeat what you said sorry I just got the my internet is unstable. Sorry, I said I feel like I'm rambling but I kind of wanted to hand it over to you to kind of talk more about what the group is going to entail and what we're looking for. Yeah. So one of the things we would also like to do is in order to generate this slide that has all the project updates would be to kind of throughout the month be meeting on a regular basis and be able to kind of get a head start on all of the things that are coming on the pipeline, and to hope that, you know, by the time you get to this meeting if you just want the top level view, you can do that or if there's a project that's coming down the pipe. Let's say it's on its way up up the maturity ladder or whatever you can get involved in the working meeting earlier if you want to kind of get a head start on what's coming on the pipe. And then Katie, who I think is in this call also has a bunch of ideas for programs and things for projects. And that's kind of going to be where we meet every week and get some work done, do some items and report back to the team. Does that make sense to everybody that I leave anything out. I think that's great and I think that the thing that I really want to stress is that there's so many people that join this call that have a different skill set, and I think those skill sets can be helped with the projects that are missing some of those skill sets right there too busy working on coding that they don't understand, you know what is an email campaign or how do I create something that's easy to find like what resources do I have that I'm missing out on or how do I take like my top five release notes and make it into something interesting that I can then tweet about and share with the CNCF so they can share it out so I think it's just a matter of trying to tap into this brain trust, and get some, some help for the projects. So, if you're interested, holler, let us know. Hey, thanks so much for the update excited to see this working group come together and as Lori and George mentioned if you are interested. Feel free to give a shout in Slack or in the chat, and they'll connect you with their future meetings but excited to get an update next month and and see how that shakes out thanks everybody. Alright, well with that we will move into our regularly scheduled programming around here are updates. I'll kick these off so excited to welcome our new silver members. If you're new on the call. Welcome, we're excited to have you. And of course at the end of this slide deck we have a slide that has member resources so if you are new and haven't had your new member welcome call there's a lot of great stuff at the end of this stack that you're welcome to you can reach out to me, or anyone on the team one on one and we're happy to get you on boarded, or give you more information about some of these programs. So welcome everybody. And now it's time for our PR air updates I will pass it over to Katie, Katie. Yeah hi everyone. Thanks, Christine. So first we just wanted to highlight a really special article that appeared this month in CNBC. It's about with one of the new working groups for deaf and hard of hearing that just launched and has been growing. And we were able to connect the journalists with one of the members of that group who is hard of hearing, and they did a really good interview. You can actually, I would highly recommend reading the article and then going and watching the full broadcast clip on there as well. Yeah, just speaking of project movements we had quite a few projects in the past month move level so the first one was the graduation of Istio and just highlighting some of the top coverage. Yeah this one has done really well it's been really popular with the media so yeah some really good coverage. And then we also had the graduation of cryo and the Kubeflow joined the incubators, which was a new project. And those still have some coverage trickling in. And yeah, just kind of going back to the blog we, as Charlie mentioned the project updates are the most well performing blogs typically so we had flux announced. It's be to, and then we also had a few security audits that were completed in July. With that I'll go ahead and hand it over to our relations team. Thanks Katie. Yeah, hope everyone's having a good week. It's that time of the year again hype cycles are in full swing and there's been a lot of momentum around them. The CNCF hosted projects and the CNCF itself. So that's been fantastic to see those are still rolling out. But so far this about 102 published and normally gardeners in the hundred around 100. So I think they're they're coming to a close. For those of you who don't know about gardener hype cycles, essentially they track the technology maturity. So the tool for end users and buyers to be able to measure the amount of risk associated with a and the maturity of a project. So as you move to the right, a project or technology becomes more mature and is therefore ready for kind of larger industry adoption. So yeah, so there's some great stuff coming out. Those are fantastic tools for demand generation that y'all can use. Do you want to move? Thank you. Awesome. Yeah, so I wanted to highlight two, two things on this slide. One is is that first is the blog done by Devin. In that blog, he kind of he mentions a great quote in there, and it's product teams must scrutinize where and how they accept complexity into their stacks. And a strategic sense to answer is only where they actually need to deliver unique business value. And that's fantastic. I had a great conversation with this at KubeCon Amsterdam, and it's really important for the marketing committee and in general to really understand what these key influencers and what these researchers are telling their clients uses a north star. So as we abstract away from Kubernetes and as we abstract away from some of these technologies, where is it worth having that complexity and that's the north star that he's telling his clients. So it's great to align to that. The second thing I wanted to highlight was the market guide for service mesh market guides are really big reports within Gartner, and a lot of several of CNCS members were mentioned that report so I just wanted to give it a highlight and congratulate everyone who got mentioned. I'm going to hop over to the next slide. Thanks. Yeah, a few more highlights here, but in particular the one I wanted to highlight on this slide was was why open source matters it's a blog that I'd encourage everyone on this call to go out and and read essentially stevo Grady who's a great analyst over at discusses the importance of the definition of open source and preventing the degradation of open of open source over time and how by preserving the open source and the integrity of the term open source within marketing you actually preserve the entire ecosystem at the same time. And this has been getting some coverage and some there's been some great discourse on LinkedIn. Marco Neil, who's the chief of research on software engineering at over at Gartner was also commenting on it, and a few other analysts over on LinkedIn so that's a great piece of research that I'd encourage you to read it's open to the public, and just some really interesting discourse around open source. And that's it for manless relations for this month. Great. Thank you so much Katie and Carl for the updates on PR and AR always interesting to see what's going on over there. I'll pause if there's any questions for Carl and Katie before we move on. All right, quiet group today. We'll go ahead and move into the content marketing updates, and I will kick it over to Libby to talk about online programs. Hey Libby. All happy, almost end of summer for all of us in the US and looking forward to some cooler weather. All right, in July, we had three live streams, an average of 92 viewers per session which is the combination between LinkedIn and YouTube live up. Thank you Christy. You can see by the total watch minutes and views that these are still doing really really well. So continue to book them we have added more shows per week. So continue to book those up. Six on demand webinars still getting over 5000 total views and one live webinar that had 75 registrations and some great total views as well so continue booking those reach out with more registrations if there are not dates available. Just let me know and we'll either get you on a wait list or figure something out. All right, next, and Cube Weekly. Cube Weekly is still doing well, I've added a little graphic because I realized month to month no one, including me remembers if the open rate or click rate went up or down so month 651 getting some good clicks. The open rate was down slightly but the click rate once opened was up so continue sending your articles blog posts, tweets, anything you want to share with us in Cube Weekly and we will continue sending them to the editors. Important to note in August we are publishing this week and then on the 25th so just biweekly in August since it is a little bit slower but then we'll pick back up in September. That's it for me. Thank you so much Libby. Alright, and we're going to pass it back to Charlie to talk about some fun case studies. Hey Charlie. Hello again. And so yeah end user case studies in the last month we published to one from de facto, and one from Bloomberg which are both super interesting to work on so thanks so much folks for submitting these. I know that we do have a fantastic service where you can submit your end user case studies for sharing on the CNCF website. I do have some space in the end of September so if you would like to get a case study published before Cubecon China or before Cubecon North America, please take advantage of this service. The link is on this slide to GitHub, and it's all very easy to go from there. So here's the next one please Christie. Yes, back to blogs. So we had a lot of blog views last month and a huge amount of this was driven by one blog in particular. Cubevert version one has landed which was posted on July 11 and you can see a huge spike in readership there. So as Christie did mention earlier, we know you love transparency into metrics we do too and that's why we have the CNCF analytics available for you. Just click on the link here and you can actually have a look at all of these analytics platforms yourselves to see how your blogs are performing and also how your case studies are performing. So here we go to the next one please Christie. And just a heads up on my humans of cloud native last month we published two really fantastic features on Adriana for layer and Nancy Chauhan who are doing some absolutely amazing things in the cloud native community. Unfortunately, it is fully booked until cubecon North America which I still I can't believe how quickly folks have taken to this program and the wonderful feedback we've been receiving. You can still nominate folks. If you would like them to be interviewed at cubecon North America please do drop me a line or a slack message. Unfortunately we're not going to be able to post anything new until after that point, but we're very happy to take further contributions. I think that is it from me Christie. There's the new button sorry about that. Awesome thank you so much Charlie and Libby for the content marketing updates. All right we will go ahead and move into community programs and I think I'll pass it to Katie Greenlee hey Katie. Hi everyone. Oh hi. Sorry about that hi everyone how are you today. We have an update on Kubernetes community days. We're excited that we have 19 completed with another 11 in progress. We have some upcoming CFP so if you're interested in speaking at any of these KCDs and your local to the area we encourage you, or your colleagues to submit a CFP. If you're interested in your local to the area or you're going to be in the area there's some upcoming KCDs that have some great content that we absolutely encourage you to go and check it out and support those communities, as well as putting them through sponsorships. And then a quick update on community groups we have several meetups that are happening this month, specifically in the tomorrow there's there's two happening as well as going into September we're seeing a lot of growth within our meetup community. So if you're interested in catching a local meetup that has some specialty content or if you're looking to participate in one of your local meetups. We encourage you to go to community.CNCF.io and participate that way and then a quick note because in my slides so I apologize about that but the ambassador program is now open accepting fall applications I'll drop the link in the chat if you're interested or you know anyone within your company that's interested in becoming an ambassador. The applications are open till September 10. Thank you so much Katie I know I feel like that deadline stuck up on me as well like oh my gosh yeah ambassadors are open to. Thanks for dropping that and I'll pause for any questions for Katie before we move on. All right, and now we'll get to some event updates. I know Vanessa is on vacation this week so I will run through her updates but anyone from the events team if you want to chime in while I'm running through them feel free. Just a heads up we've got g rpc conference coming up on September 20 I was on 10 September 20 happening in California. The sponsorship deadline is coming up on August 16 so last chance to do that. And then the early bird registration is open until September 6 so still a great, great opportunity to save there when you register and the schedule is live so hope to see you there for g rpc conference. Switching gears we've got a couple cube days coming up in in the December month here or this year. We've got cube day India coming up on December 8. And we have cube day Singapore happening on December 12 super exciting. There are some sponsored deadlines in here looks like November 3. You'll also be getting an email today. I have more information about these sponsorship opportunities and other details through the marketing committee alias so if you need to forward that to your team, I'll be on the lookout for that should be going out this morning. And then the CFP is open for both of these closing on September 18. So, well, some opportunities to submit which is really exciting. We've got cube con China coming up here. I can't believe it in a little over a month happening at the end of September. There are some sponsorship deadlines there's a last chance to sponsor happening August 11. So that's just in a couple days you still got time to get your sponsorship in. The registration is open until today so another great opportunity to save some money as you're registering for this event hotel accommodations are coming, and then also just a reminder that is to con will be co locating with this event. There's more details on the next slide so I'll go to that. And then on there is a virtual component happening on the 25th and the 26th and then there is a in person component as well so if you can't make it in person that's great we've got options for you here. There is a sponsor sponsorship prospectus we've still accepting sponsors through August 25. So you should have got some time there, and the schedule will be coming out on the 21st of August so be on the lookout for that. Again, lots of great opportunities to sponsor and support these events. Get your name out there as well as support the community lots of great stuff. And then of course as we all know, keep con hopefully you know you've gone cloud native con North America happening in Chicago on November six through the ninth really except or sorry. Yeah, six through the ninth main conference seven through the ninth happening in Chicago. Again, that sponsorship deadline last chance to sponsor ends on the 10th that's this week so make sure you get those in MPOs close on August 17. Of course if you have any questions about any of these things you can reach out to the sponsor alias I'll drop that in in our chat. But the CFP has closed we had a record number of submissions and the schedule will be coming out at the end of August so it's really exciting. Of course it wouldn't be a queue con without co located events that happening on the sixth. And so here's there's a bunch of different co located events in various different areas. If you're new to this this is a some of them are half day some of them are full day events that happen the day before the conference begins a really great opportunity to dive into areas of technology, or dive into a project. You can still sponsor these co located events. It's a great opportunity that closes on September 20, and then the schedule for these will come out on September 11. So just a heads up on that. This is the second page of co located events again same deadlines for sponsorship and schedule but I just wanted to make you all aware of that. When will speakers be notified for cube con and I believe that would be the week before the schedule announced Gina I'm pretty sure so the on the lookout for probably end of August that we yeah. And then you probably saw an email come through yesterday from Katie about the project opportunities. I'm just going to give you an A as far as giving new project updates in the key notes. I know key you've covered this a couple times in the call. And it was in your email as well but just to note that these are due on August 10. So last chance to submit here. If you have any questions feel free to reach out to the team. Other additional details about working sessions and in project in person project he asks that you can find. These are great slides or that email that Katie sent to forward on to your people who are working on projects your engineering team just want to make sure that all the bases are covered there so if you have any questions about that feel free to reach out to Katie. Yeah, I think that covers it through our event updates. I know that was fast and furious pause for just a second if there's any questions around that. All right, well we have no shortage of events lots of great opportunities to plug into the community in person and virtually, and then we've got just a really brief training update. We will have additional updates on training in the next meeting. And with that that takes us through our agenda today. Just a friendly reminder that we've got our marketing committee links in the back here for how you can find the slides as well as the recording again it does take about 24 hours for us to get this recording up. And then our of course our member acquisitions is back here as well if you're curious or if we missed anything let us know and then we've also got the member resource slide as I mentioned before. It's got the welcome deck, different links on our TOC and SIGs working groups, as well as your job work code if you're hiring and want to leverage the job board you're welcome to do that there. All right, well that takes us through another month of updates. I'll just pause really quickly if anybody has any last minute questions I'm just going to check the chat. Oh, thanks Tina for responding on that CFP question or notifications. All right, well with that we'll give folks some time back. Hopefully everybody stays cool enjoys the last bit of summer and we will reconnect again in September. Thanks everybody. Have a great day. Bye.