 I am Francisco in the Bay Area at SoCAP, one of the world's largest convenings at the intersection of money and meaning. And today it's a real privilege because we're here with Van Jones, who is a globally recognized, catalyst, best-selling author, both in the clean jobs arena as well as human rights. He served in the White House with the Obama administration. He's also a serial entrepreneur himself having launched three successful nonprofit organizations. But to put it under a broad umbrella, I'd say catalyst, movement maker, iconoclastic, incredible, incredible man and entrepreneur. So with that said, Van, I'm just curious, what are you doing here at SoCAP? What draws you to this community? So I wanted to come here and be around folks who really understand that we can build a future that we want. And that the two, I think the two big crises right now are spiritual and economic. And this is a place that's trying to deal with both at the same time. How do you use the power of entrepreneurship to identify and solve problems? But how do you make sure some of the problems that you're solving are problems for humanity and for the planet? And not just the problems of your own pocketbook not being full enough. And so it's a great place for me to be. What's got you on fire right now? What's the thing that you're thinking about in the shower and that's keeping you up at night? Just my love for democracy and wanting to see a counterbalance in our society to what the Tea Party has been able to achieve. And so we're creating this thing called the American Dream Movement. And so it'll be a progressive page for you that can stick up for the American Dream. And we're building a platform called rebuildthedream.com to support the American Dream Movement the same way that freedom works and America's for Prosperity and Liberty Labs support the Tea Party Movement. And so entrepreneurship isn't just in the marketplace for consumers. Entrepreneurship is also in the civic space for citizens. And that's really what I've left to be a part of. How is technology playing into this? How are you leveraging the new explosions in the ability to bring together crowds and so on with technology? Well, it is just a great time to be an entrepreneur. The low cost, high leverage tools that are available to you are just unbelievable. I think people need context and community for information. And technology, I think, we should see it more as like a digital campfire that we're trying to build community around. And the most important thing is, what are the stories we're telling around that campfire? And in terms of, seems that everything you're talking about is values driven, very much so. How do you stumble upon that value that drives you beyond just productivity and innovation? See, the other thing is, whatever you're doing, whatever you're selling, half the time there's 12 other people doing the same thing. And so, a differentiator can come if you can add some more meaning to it. And I think you're gonna see more and more people, especially some of the top end consumers, they're gonna be purchasing meaning. They're gonna be, they wanna badge themselves. As long, I tell you what, as long as your customer is just looking for value, somebody can out compete you. If you're looking for value plus values, you can always have that relationship. And that's I think how you gotta look at it as an entrepreneur. And I'm just curious, what is the most difficult part about what you're working on right now, what you're working towards? Well, I mean, it's, you know, I pretty much live in the airport now. Yeah. You know, it's a metaphor of my life now is just sort of, you know, being an airplane. And I'm not where I wanna be, and I'm not where I was. Yeah. This past month, I've been home a lot more, which feels good. But I'm also working on a book, so then that cuts into the time. I mean, part of the thing, and I think the challenge is, you better make sure what you're working on, you're working on for more than money. What's gonna happen to you, if you're just doing it for money, is, you know, when your run's over and you're in your death bed or whatever the thing is, you're gonna have a lot of regret because the money's just not worth it. I mean, I've had money, I've not had money. You know, what makes life worth it is a community that you build, it's relationships that you have, it's a contribution that you make. And very few people at the end of their lives say, I wish I worked harder to make money. Yeah. You know, there are very few people at the end of their lives. Yeah, very few people at the end of their lives say, I wish I worked harder and made more money to leave to my family, to leave to a charity, or to leave to my bank account, or to leave for them to fight over in the wills. I know that most people say, I wish I spent more time with people I cared about. My challenge as a social entrepreneur is, I love my family and I also see a big extended family called humanity that I'm always trying to balance my responsibilities to. Well, Van, thank you so much. It's been a real privilege. I appreciate it. And I look forward to the next conversation. Thank you. Looking forward to it as well.