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Lenovo Voices of the Olympic Games (100 Athletes,100 Blogs)

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Published on Sep 19, 2008

http://summergames.lenovo.com

Lenovo provided 100 athletes from 25 countries with the technology and support they needed to blog about their experiences at the Beijing Olympics.

Here is the story of a different kind of marketing campaign launched by Lenovo, worldwide sponsor of the 2008 Olympic Games.

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