 On today's episode, we're gonna talk about how people are making $18,000 a month without being music artists on Spotify and it has nothing to do with bots or any type of scam. We're also gonna talk about an AI song that might get a Grammy this year and why we think the labels have an evil hand in this matter. On top of that, Spotify's new strategy to get people to pay more money. But before we get into all that, let's talk about making 18K of a Spotify though. Because I want y'all to think and guess how people are making 18K a month, potentially on Spotify without scamming. And why Spotify low key is the scam for trying to stop these people's money. Here's the headline. Spotify reportedly has a $38 million white noise problem. She says that's a big problem. That is a big problem, right? Spotify is spending a lot of money on podcasts that don't actually involve any talking. That's according to a report from Bloomberg which states that the company could increase its annual gross profit by a whopping $38 million if it steers away from so-called white noise podcast. Now, what does this mean? Do you guys know what white noise is? Can you describe white noise? Yeah, it's like this static-y sound that people listen to to like meditate and relax and stuff. That type of thing, right? Yeah, that type of thing. Clear their mind, all right? Go to sleep. I use to go to sleep. You use to go to sleep? Sometimes, not all the time, but every now and again. And just turn me on the tape with some crickets and stuff in the background. Give me a nice country setting, I'm good. These kinds of podcasts play various types of relaxing sounds on a loop, like static crashing waves or rain, and they are more popular than you may think. One of the reasons for their popularity is that Spotify has been unwittingly, meaning Spotify didn't know about this, pushing them in front of users thanks to its algorithmic push for talk content, which is podcasts, I'm assuming that what they mean. So basically, people have been posting these podcasts, well, these white noise playlists or clips as a full content podcast, because you gotta think about it. People trying to go to sleep, that's a long time. They need at least 30 minutes. They need at least 30 minutes for me to fall asleep, right? So they're posting in podcast format, and the creators behind these podcasts make money off the ads that played during the episodes. Last year, a report from Bloomberg suggested that white noise podcasters have been raking in possibly up to $18,000 per month from the ads placed in Spotify, and now reports based on internal documents, those podcasts made up 3 million daily consumption hours. Hours, 3 million hours a day consuming white noise on Spotify as of January 2023. Crazy. It's crazy, bruh. It's two things that this makes me think of. One, every year I am disappointed in myself for not being first to a Spotify finesse, because I feel like we've been in this long enough or we should see this coming. There's some finesse, some finesse. You're right, we should. Every year, bruh, every year I'm like, damn, should've been me. Second thing is, okay, at first I thought they were monetizing on the podcast views, and I was like, I thought Spotify was a monetizing podcast views, but you're saying they're making money off the advertisement runs that's being rammed which makes sense and why they do that as a podcast now that it's a song. Yes. Yeah, that's crazy. Yes, yes, yes, exactly. So, I'm actually for y'all out there who didn't know that, like, yeah, podcasts, you can run ads, and there's these, just like YouTube, basically. You can run ads on a podcast, you start a podcast, there's system setup, so you're able to do that. So, maybe y'all wanna start some podcasts or start dropping all y'all albums or something as a full podcast. I don't know, so just some ideas. We shouldn't be the only ones to the potential for that. When Spotify noticed it was sending users towards white noise podcasts, the platform reportedly considered taking these shows out of its talk feeds, banning future uploads and nudging its users towards other kinds of content. However, this plan never panned out. The proposal in question did not come to fruition, they're saying. We continue to have white noise podcasts on a platform and the company didn't want to respond. Now, what is the issue? Why are they trying to stop this? At first, we did go, ah, look at Spotify, man. Y'all are just hurt as always. People finessing on your platform. And why is this finesse in the first place? But y'all are trying to stop the money and wish y'all got the money yourselves, right? That was our initial thought. But then during when our internal meetings, a point came up, that was very valid, right? People are listening to these white noise podcasts to go to sleep. And now you got advertisers who are probably angry saying we're playing ads and paying for ads to people who can't even buy the shit. Yeah, I was thinking that. Subconscious thoughts. But my argument would be, hey man, let me instill it into your mind. You just gotta make a better ad. See, and I would think that will also ruin the experience for the person watching it. Like imagine you're like almost there. You're tired, long day, can't go to sleep, whatever. You finally about to fall asleep and then like a fucking like ray shadow vision ad. Come on, there's some shit. You know what I'm saying? Like, man, like what? So I, but that is a good point. Like I think, I don't know, man, is a sleeping consumer just as valuable as an awake consumer? I think it depends on what you give them. Cause I know that like the typical format, no, it's not. Cause you're looking for a click through. You're looking to create some type of quick action and it relies on the level of consciousness and your ads aren't really built on Spotify to be that long. So, but I do know I've also fell asleep in front of the TV before. And I've had dreams that integrated the commercials. You know what I'm saying? I had some wild shit going on my dream when I wake up and it's a commercial or infomercial on. You know what I mean? I'm like, dang, that's what I was just dreaming about. That's crazy. Right? So if you have the right ad that could be an evil plan to say, hey man, let me take over these white noise playlist or let me drop my own white noise playlist and then integrate my stuff into it somehow in a more, in a way that can be easily imagined and pictured for people. Yeah, that's what I'm saying. I think the advertisers are making the wrong argument. The argument should be, hey, Spotify, let's combat this with maybe some tighter integration features or some tighter retargeting functions that I could maybe like, okay, this person at least touched my ad between 8 p.m. and 12 a.m. Let me hit him at two or three, you know what I'm saying? And when he on his lunch break, give me the ability to do that, because I don't think. Oh, he'll hit him back. I hit him in his subconscious while he's sleeping and then I hit him again while he's awake and he's like, oh, this seems familiar. Yeah, I think I've talked with this. So it's like, that would be my argument. It's like, hey, like we can't stop the habits of these people, because what you gonna, you gonna kill off a whole genre, you know what I'm saying? To make advertisers happy, like that's just crap. You gonna piss off way more people than you gonna make happy. I mean, they said, well, obviously, a lot of those hours are because people are asleep, but three million daily hours, that's a lot. At least a million people, I will argue. I'm not gonna be in the three. Probably at least a couple hundred thousand. Yeah, we're talking about like eight hours of sleep time. At least a couple hundred thousand. So you gonna piss off way more people than you gonna make happy. Like, hey, you know, classic Spotify deflection tactic. Hey man, don't be mad at us. We ain't the one sleeping during your ads you work hard on. Let's, don't make us do anything. Let's just kick these motherfuckers off and then everybody be happy. But the advertiser gonna be hurt when that shit drop. Yeah. Cause I don't know, I think on the Spotify page, I don't add on an impression basis, or if it's on an impression basis. I guess it can because then Spotify would be the one trying to kill it if that was the case. If I was average, I'd be like, all right, man, let them sleep, man. Let's run these impressions up, man, go on. Give me my $50 per CPM, you know, whatever the workout is. All right, so yeah, they do pay for an impression. Oh, that makes even more sense on why they're sodding with them. They're like, yeah, we right there with you. Let's kill this shit. Let's get this shit knocked out. Again, people are thinking about it wrong. You need to figure out how I can make some money while these people sleep, right? You wanna make money while you sleep? Well, maybe that requires you to make money while other people are asleep, too. Yeah, I agree. Because I don't know, man. I'm really big on that idea, because I had that idea. Maybe, I'm sure there's some artists. So shout out to some of the artists I know out there who have made their own meditation for their fan bases, right? That is a deep level of connection with your fans. If your fans start meditating to your music, or you, your voice as a mantra, that's a deep level. Imagine if you create something, an experience for fans specifically to sleep, too. Some of y'all artists, y'all make some music that people can sleep to it. I don't mean like, I do y'all worth taking a run. Oh, man. I didn't think he was gonna take it there, but it went there. I mean it in a good way. I'm not talking about those, the bad music, right? I'm talking about people who, even if it's a good vibe, you know what I mean? Like, it's already a slow, I mean, you know, low-fi and things like that exists. But I mean, you know, if you make a slow, chill vibe of music, it's something that can, you know, quiet the soul a little bit. You know what I mean? Yeah, and that's the next, that's the next frontier of untapped aspects, sleep, like the sleep brain, you know what I'm saying? I'm telling you. Like nobody's cracked that code yet. Bruh. I would, because we know it works, bruh. We just, we've all, we like, Charante, when we were waiting, just talked about him having things integrating to his sleep as well. It happens, bruh, it happens. So if we know that can happen, why not take over? That's kind of scary though, man. It is kind of scary. I appreciate the eight hours of, you know, no pressure to buy him, even. Hey, well, maybe I can make it in a way where I'm not doing this, but hey, bruh, gotta make a shopping in his dream and shit. That's what I'm saying, bruh. That shit can be crazy, like damn, we really are not safe. Bruh, hey, when you do it like, I remember I worked this job going into college. It was the summer before college, and I was working so hard, dog, like, I was like the bus boy, the front attendant, I was cooking, I did like everything, but it was like a real, real restaurant, and we would get these crazy rushes of like people who were like, didn't make their flight at the airport, so they all came in angry, right? It'll be like literally dead all day, and then next thing you know, like 40 angry people who got a voucher to get free food. Oh, the airline was in there. Yeah, exactly, exactly. Let's talk about what I put in there. So, right? So, all of a sudden, it'd be a huge rush, and I'm handling it by myself, because it's dead all this other time, they're not gonna like hire people, you know what I'm saying? You never know when it's gonna come. It's just me and the chef, and then he'll have to go buy some extra chicken tenders from a Walmart or something, randomly ran out of food, so I end up cooking and doing all this other stuff. So, long story short, anyway, I was working so hard at some points on some days where I could not turn my mind off of like doing the next thing at work, and I would go to sleep, and I would be at work working in my dream, and I said, I gotta quit this shit. I said, once I started working in my dream, I said, fuck this place, I can't escape this shit. But I know because of those types of experiences, but you can like get into the subconscious mind, you can get into the sleep, but maybe you create an experience that this is for better sleep. My music is for better dreams, you know what I'm saying? I'm trying to help supplement the mood. That might be the way you go. And now it's a brand activation, not I'm trying to convert you into a sale directly. This is just an extra experience. Yeah, I will fall for that. That would give me, I fall for that. Especially from your favorite artist, you know what I mean? I fall for that. Travis Scott, Tunes, The Sleeper. That's exactly who I was thinking. You already know, bro. I'm a rager to napper, you know what I'm saying? Some shit like that, I fall for that. It's gonna happen, man. Somebody's gonna do this. Somebody's gonna do this. And I need y'all to come back to this podcast as a reference. That, it is kind of scary for sure. It's definitely scary. A lot of safe space. It's just dreams. Dreams are a safe space. I mean, I guess that is true though. That is true. You know, people do this stuff like, I'm gonna focus on a certain subject before I go to sleep. So then when I go to sleep, my dream will be about that. Have you ever done that before? Yeah, I got specific things I like to watch. If I feel like, I don't usually watch stuff to go to sleep. I like, I'm one of those people that like complete darkness and silence, you know what I'm saying? So you watch it in your mind? No, no, no. There are times where like, I might have like company here like to fall asleep and stuff or like, I don't know. Like I'm not like super sleepy yet, but I know I will be in like 30 minutes or like I might throw something on there. But in that moment I have like, it has to be something where like, I don't have to think a lot about it. So it's usually a lot of like, bullshit YouTube theory videos about things that don't really matter in the real life. Like maybe a video game or a movie or something. Something where like, I can be okay without the information. So that's to help cut your mind though. But I'm saying like, hey, I'm gonna dream about dragons tonight. So I'm gonna think about dragons. Oh no, I never did that. You never did that. Oh yeah, I used to do that. I used to get my daughter to be doing that now. I didn't tell her about, she just randomly mentioned the other day. He was like, oh yeah, I might have to think about that. So I can improve my chances of dreaming about it. Yep. Man, deep. She can say it's a random deep stuff for sure. Some of it is too deep for me. Like where are you? We'll talk to you. But no, that's the thing. So if you can control, we know that you can do things like that. Again, like there is some room for a brand. Activation, if any place should start this, it will start with calm, you know, the app, like the meditation app. Oh yeah, yeah, yeah. As they'll be perfect for it. I feel like- They should do that. Maybe one of the mattress companies, like I don't know any of that name. Sleeper team, something like that. Is that what it's called? Sleeper team? Sleeper, let's just say Tempur-pedic, purple. Tempur, yeah, sometimes. They'll be perfect for them. But then to your point, it's like, who would be it? Cause the only people that come to mind, that would be the lo-fi people. And they usually don't have enough of a brand so it'd be a big enough play. And then like- Find an artist who's willing to dedicate an experience to it. Yeah, cause I'm saying to their, my argument from the brand side would be like, well your audience likes to stay in the house, you know, which is why they're listening to your music right now. You know, so it would have to be an in-home activation. Because we already are pretty sure they're not leaving the house to come do this. Bro, that would be brilliant, man. Or like, think about like, cause I always wish they had to set festivals, bro. Mad festivals haven't picked this idea, but they should be nap pods at festivals. Like they should be somewhere where I could be like, damn, I'm at this festival at one o'clock. It don't end until 11. It's already 3.45 when I'm drunk as fuck. I wish there was a safe space for me to go take a nap right now. I don't really want to see, you know, a little pump or, you know what I'm saying, whoever this next, let me go sleep today, say and get myself right and then come back out. That would be a perfect place for them. That would be expensive. A sleep pod? No, but there's some walls in the bed. It's cool. I'm not even talking about the festival, I'm just talking about as a user. I would charge a lot because you would have to do it in a way where most likely you would say, well, we need to clean it like these are the hours and we clean it after because you know, festivals. 65 and up. And get nasty up in there, yeah. So you got to maybe a specific amount of time and yeah, we could clean it, but sleep pods will be nice. See, sleep is an entire frontier. That's what I'm saying, bro. It's the last safe space. Here we are giving our deals for the next generation to violate it. We might have to use these, man. We got plenty of when I make, my music money and it's time to start looking at other industry ideas, man. We might just start looking at the sleep a lot harder. Sleep space, yeah. Like matches is bro, like crazy, crazy bro. We gonna go to the next subject. Who knew that that subject would go that long? But I think we stumbled on some gold. Okay, so one of the most important things that artists have to realize, if you truly become a brand, then everybody that buys from you no longer has to be a fan. I know that sounds mind boggling. You have people buy from you who support your career, who support your movement that aren't even fans. But the truth is, regular businesses do this every single day, and that's how we had this realization that we then began to capitalize off of with our artists. And if you wanna see this for yourself, I'll show you for completely free. If you go to www.nolabelsnecessary.com slash monetize, you have to put in www. And if you're on YouTube, you can find it in the description somewhere. So just go there and I'll show you the massive paradigm shift that we had that allowed us to start to help our artists monetize their audience way faster while increasing the amount of people that they can monetize at the same time. So basically a lot more money, you know what I'm saying? So check it out www.nolabelsnecessary.com slash monetize while it's completely free to check out back to the conversation. Let's talk about the fact that Lil Bootsy said that he gets up to $40,000 just to do interviews on podcasts. Crazy. That's another stream of income for artists. Yeah. $40,000. I'll argue he might be pioneering that space. Pioneering, look, we've known for a minute that a lot of people are getting paid to be on podcasts, right? Like these big podcasts, these big shows, either it's a PR team that's connected so you can get in the building or there's smaller podcasts that when I say smaller, I mean not small in views but small in terms of they're not working for iHeart radio station or something that are allowing people to pay a bag and get on there, right? Yeah. So that in many cases, people will pay to be on the podcast but then on the other side, if you're a valuable enough person to bring in views, people will pay to have you on. So that goes back to entertainment value for all y'all artists who wanna like make that happen. Who wanna diversify streams of income? Who wanna diversify your income? You got a little bit of personality and people know that views are gonna come, then look, this entire marketplace runs off of money, right? Views drives money, drives advertising. If you are entertaining and people think they will be able to make money from you coming, they will pay you for interview black TV. I remember he talked about paying Sweden like 10K for an interview and if you know that I'm gonna get a million views, it's like YouTube is a very easy platform to do something like that. If you know Vlad breaks down his interviews into like 20 clips. So he'll probably get like five billion views off of that. So that 10K, I mean a million views is 10K basically on YouTube actually. So he'll probably, he would have probably profited what, 30, 40K off of that interview himself, right? Yeah, and that's just like stock, right? It's like if I catch you and you continue to have a long successful, fruitful career and these people gonna run the YouTube to look you up and there I am, you know what I'm saying? Still monetizing off this thing two, five, 10, 20 years later. Exactly. Oh yeah, cause we've also seen some crazy stuff happen like with whatever influencer or person, public figure and then Vlad will post a rewind interview that happened three years before. Yup, he makes some more money off of that. So one, look, being in a videographer game and doing those interviews, that's a nice bag if you can do it right. But two, on the other side, I think that really just comes down to the idea if you are entertaining, people will pay to have you show up. Yeah man, it's super controversial type, you know what I'm saying? Feel free to eat me up in the comments for it. But entertainment value sometimes will take you further than music talent. It's crazy to say, crazy to say, but entertainment value spreads further than music. Yeah. Music talent does. That's probably most times, to be real. 9.2 times out of 10. Music has a tighter niche. And it's already hard to monetize music. It's easier to monetize entertainment, TV shows and all these books and all these other things around entertainment. So, you know, controversial only to the point that artists don't want to hear it. Yeah, that's about to say controversial to who? The artist. Yeah. Everybody else is like, nah, I feel you. Next thing, Spotify. Now this one is crazy to me. Another one was Spotify. We're going hard on y'all today. Spotify wants to put in-app lyrics behind the paywall. Stupid. Stupid. Stupid. It's a short text. Yeah, we should just end it right here. We're just stupid. And just cut it. All right y'all, we're done. Especially because it took them so long to even add lyrics to the platform. And then they're going, I think they just added like last year or the year before and then they're going to charge me. Oh, we see you like it. And then let's see if you're willing to pay for it. Ain't nobody going to pay just for that. Yeah, but I went alone, without knowing the words, the loss of my favorites on it. I can keep it pushing. Rap genius, Google, all that stuff you're just saying. Like y'all got to do better, bro. Y'all got to do better. And then the last thing is AI. A AI song is being added for a Grammy consideration. So if y'all don't remember, by the way, there was that, that goes right written song that was Drake in the weekend. Yeah. That song took off and went super viral. Back once, once we started seeing all these AI voice replacing songs and that's the song. All right. No, no, no. Yeah, yeah, yeah. So that song, the Drake song, got submitted for a Grammy. Crazy. All right. And then he also released a new song. This is interesting. There's so many interesting things about this. And I want y'all to listen to this because this is important. And this is why I think that labels have an evil hand in all of this. One, there was a conspiracy theory that they thought, like one guy pointed out that he thinks this big TikToker named Jake, who was also actually a pretty big artist. He probably got like 20 plus million streams at this point, like monthly listeners, I mean. Was behind it, he's the ghost writer, whatever. But this is the most important thing. All right. I thought from day one, this is was a ploy for labels to be able to legislate around AI. You did set up. All right. Document it. And my whole thought process for those who missed it is similar when you look at fields like crypto. Anytime you see any of these new frontiers that don't have real government legislation, it's great for those people who started, it's like, oh man, we're crypto, we're free. We're un-legislated and all those like unregulated, all that great stuff, cool. Y'all think it's really gonna last like that. We can't really monetize this thing like we want to, not the entities and powers that be, unless we can use our power and legislate and regulate this thing and take our, and then run business as usual. And we can't protect people unless we do it. Right. And we can't protect people. We'll see. See, that's the fake out. That is the fake out. Oh my God. So think about we not being legal and tobacco being legal. And then the moment that, hey, we can make a lot of money off of it and we already figured that infrastructure out. Like, all right, it becomes more and more legalized because we're setting up infrastructure legally be able to make money for it, right? Crypto and that whole blockchain space is like, all right, cool. This thing is unregulated. We want it regulated, us investors, but people aren't gonna invest heavily in something that's unregulated because that's a risk, right? So what do we do? We'll have a situation like what we did with what Sam Bankman freed had, where what was the name of the stock exchange FTX. Like it all went to shit, massive company, a lot of investment went down the drain and now they get to say, see, that's exactly why this should be regulated because people are getting screwed over on as hardworking people. So we use that as a ploy to then be able to regulate because there were a lot of smart people behind that stuff. And yes, you could say, yes, sometimes smart people get screwed, but you also can look at it the other way is who's benefiting from this company falling and now what happens after that company falls? Well, there becomes an argument for now regulating it. What about this AI stuff? We've constantly heard, well, you can't regulate voices, but there's what, there is no legal around this. And typically when things move forward because there's always gonna be technology that outpaces our laws because we only make laws retroactively. Oh, shit, that can happen. All right, let's make a law so that can't happen. So this is one of those moments in time. Yeah, people never thought about doing that with the voice because you couldn't mimic somebody's voices. Like you could mimic like a comedian impersonates, but it wasn't official enough, right? And now it's so accessible, people are like, okay, this is scary because I can go sound like anybody at any time. And like that takes away a lot. That's a threat for anybody who wants to use their voice for income and it's also a threat for anybody who can do something like pretend like your kid is calling you saying you need some money, send me some money and it's not actually your kid, right? Every way across the board, this is dangerous. From a music standpoint though, that means these people are ripping out my artist. Like they're ripping off my artist, which I've invested in like, I got these people locked up into these deals so I can use this resource. I got the Drake voice IP, you know what I'm saying? You're devaluing my IP if you can go, if anybody can now sound like Drake because the value of Drake might be his lyrics and might be his face, which is something that's also a likeness that I have the IP on, right? Cause so they're gonna probably have to do that too. Like the faces once we, what do you call the face switch thing again? The app that doesn't? No, just like that. It's a name for deep fake. Oh yeah, yeah, yeah. So there's probably gonna have to be some regulation around that, but there's not yet, all right? So like cause Drake's face is my IP that I'm investing in as well, well Drake's voice is my IP. So if I can make some shit like this happen and get everybody in the uproar, then I can speed up the regulation of this. That's why I think the labels are behind this. So what you're saying if I'm hearing you correctly is that the labels are pushing this AI generated song not to really win a Grammy. They don't really care about the accolade aspect. It's just to start the conversation so they can come in and say, hey, that's not right. Let us, let us stop it. Increase the absurdity so you can then make an argument against the absurdity. Cause this is, you know, if I got to play devil's advocate, man, it's a genius evil play. That's the case because this happening was one of the big fears like ours or something like that. Next thing you know, AI song is gonna be winning awards and taking all the money. So I can see that brother first play being a big award, second play being a big cash out, right? We probably gonna start saying headlines like, hey, this AI Drake song made $15 million and boom. Then they taking your money and they taking your opportunities. You need us, man. You need us to step in and stop all this shit. This is again, man. Labels, labels are, I truly believe some sense of label or entity or smart person in general is supporting this AI Drake weekend track so they can then regulate the conversation and use that as an argument to say, we need to hurry up this regulation because look, this is a threat to these artists. They're always gonna say it's a threat to the artist but really I care it's a threat to my label who owns the artist in many of these cases. Check this out though. This also goes to show why this has to be some entity. All right? Number one, there's a lot of viral songs like these deep fake boy songs that got created, right? I don't think the Drake weekend one was the best one, but that one way more viral. This one did have a lot more pop and circumstance in terms of you got this person with the ghost name, ghost writer and they got their, the blanket on them, all that stuff, right? That's a lot more dramatic. It was a lot more dramatic, right? A lot more playing and orchestrated, got a lot more attention, way more disproportionate amount of attention to every other song. None of the other ones even got acknowledged in there. So, hmm, that's fishy to me. Second thing, this one got submitted for a Grammy that person, everybody's not thinking about submitting for a Grammy or Random Troll, he's in thinking that. It has to be somebody in the music industry, period. It's somebody. Even if it's not like this deep conspiracy, it's somebody with the music industry experience like real music industry experience. Yeah, cause most artists don't even know and I guess some of y'all listen might not know, but it's just paperwork. You fill out paperwork to submit it to the Grammys. Most people think it's a process of just getting picked up naturally and damn, bro, to your point, yeah, they know that the average person watching that is gonna think what you said, like, oh, this shit just started popping and moving that the industry recognized it, picked it up. But like you said, meanwhile, it's just a motherfucker that had 20 minutes free one day and submitted a Grammy after that. Cause it's Grammy consideration. We're not talking about nomination, but people don't hear Grammy, people don't even know the difference. So it's somebody with a level of knowledge here. Hold up. This is gonna make it very clear cause you wanted these guys, bro. You think like this and this is, people be wondering like, oh man, Sean, you be, you're like being skeptical or certain things. I'm like, no, I know that this shit is a fake cause that's exactly what the fuck I would do. This is the connection you're not making, bro. I'm gonna read it again and I'm gonna see if you make the connection now. All right. All right, headline one, AI generated song that mimics Drake in the weekend submitted for Grammy consideration, right? Subhead line, ghost writer, the person behind Heart on My Sleeve also released a new AI generated track that sounds like Travis Scott in 21 Savage. Oh, the promo angle. The promo angle, exactly. You did the Grammy consideration and you released a new track. That's a fucking rollout, bro. That was what made me think about it too. Actually, I just had a conversation before we started shooting this episode with some label people and I pitched them an AI play and I was like, AI's hot, the ghosts do bad. We should run a play for this artist. Whole call went quiet and I was like, it sounds like a no, you know what I'm saying? But like, I was like, can y'all like educate me? Like why are labels so against the AI play? And the guy basically said, I mean, it boils down to the bottom line. Like we can't monetize it. He's like now as people behind the marketing, if it just happens and we six degrees separated from it. Yeah, you know what I'm saying? Go for it, country brand y'all do y'all thing. He's like, but if it ties back to us and then the label sees we're making plays, spending money on things that can't be monetized then it falls back to us. So now to your point, that will mean that if this song, not even just, so if the Drake song and the 21 Savage songs are allowed to continue living, they haven't been taken down at this point. That means that the labels attached to the artist have to be in bed some way. It may not be to your point monetization because I don't think these songs are on Spotify and stuff, right? So maybe they work that details out. But the play could be like you said, the legislation play in the future. But that speaks out to me. There's a promo play here, which means that the ghost God definitely plans on making money from it. And the only way the labels would let this continue living is if they had a way to make money off of it, too. Yeah, yeah. There has to be something bigger. This ain't just regular internet fun troll. That's all it is. That's all I'm saying, man. We about to get assassinated. Hey, man, you know. Ain't no me and we, bro. We'll leave that to you. I'm gonna hold it down and keep hiding for both of us, bro. Oh, man. Let's read a little bit more details on this article. Let's see if they drop anything else. After the anonymous artist goes right away viral with their AI generated track, Heart of My Slee, which means Drake in the weekend mimics were Drake in a weekend early this year. Dang, that was just earlier this year. She's representatives for the unknown and recently disclosed track in an interview with the New York Times said that they submitted their controversial song for the next year's Grammy Awards. Representatives, even that talk. Like I said, these are some music industry people. I don't care like at the very end, you can talk about the level, but we know these are music industry people. Yeah, definitely. Too small of a play, bro. Yeah, playing the PR, talking to Billboard specifically. Like this, like it's obviously music industry because it's so, like you're hearing from these outlets. You're not just seeing stuff come up and pop up from like regular organic routes. This isn't organically going viral and moving that way. And then the industry, we all know the industry is slow to shit. Anytime the industry is early on some shit, then you know it's behind it. Yeah, but and where is the outrage? There was so much outrage during the first wave. Nassau, Peachy King, Hunky Dory. Like, oh, look at this cool ass on the camera. Oh, this ass on the camera is getting numb. Like where is the outrage that was here three, four months ago? Right, right. I mean, some shit done been worked out behind the scenes. Only time I ain't mad at something is when, I know I'm gonna make something from it. I ain't making anything from it. Hey, bro, I got a lot of anger to distribute. Hey, there you go. There you go. There's a reason not to be angry in this one. Oh, I'm gonna get rid of that. That's a distraction, right? Damn, I thought a ghost was for the people, bro. It's crazy. Yes, I'm glad you just said that because that was a part of argument, this position, like we're gonna take down the industry, all of this BS. And I love, man, this is why I try to get it, people, man, for being so like responsive to those angles, man. People love those type of angles and those are the angles that people use against y'all, man, because they know that that's what you're gonna hear. Like it's easy to go against the industry and then go for the artist and the small man. So if somebody wants to get something done, they're gonna position it as if it's the small man. You don't think people are thinking about this, man? People got time, man. People got time. And those are the two, you got little kids, like the young folks who control the best because they don't have, they got all the time in the world. You got just like broke people, like who don't want to necessarily get some money. They got all the time in the world. Then you got really rich people who got all the time in the world. And the resources. It's the people in the middle. And we can't just be responsive to all these other folks, man, these three categories who have the ability and resources or just time to take over our little, little valuable time that we have left after we make our money and take care of our families. Now, let's finish this. Let me see. Last April, Heart of My Sleeve was pulled from streaming services after generating more than 600,000 plays on Spotify and 270,000 views, 5,000 views on YouTube. Following the outrage, Spotify, YouTube, Apple Music title and Deezer yanked the song from their respective platforms in a statement. UMG denounced the track and usage of AI by saying the viral postings demonstrate why platforms have a fundamental, legal and ethical responsibility to prevent the use of their services in ways that harm artists. Look at here, oh, universal. Standing up, standing up for the little man. Yeah, I was just about to say, bro, cause I just looked it up real quick. So Drake and 21 are both Republic artists, Republicans under UMG. So it's like, hey, if we're gonna do this, we gotta do this with some artists who IP, we can control and make sure it don't go two out of hand. Come on, come on. I mean, it just adds up, bro. It just adds up, right, you know, I might, look. And just to let all y'all know, cause Cory made a, you know, unnecessary projection out there. You know what I mean? He put a we out there that should just be him. You want to say something? I mean, this was your grand idea, man. Hey, bro. You know, Cory throwing those things out here just to let everybody know. This is nothing that I spend any of my energy looking into. This is a topic on the board and this is just what I see from the things I add up. I'm not looking further into this after the podcast. If anything else comes on the table and we just happen to be reading, I ain't even read the article and this is just also all the dots. I'm sure other people will go further down the rabbit hole and it will just probably validate a lot of the stuff we're saying right here. Yeah, man. If you listening, Lucian, whoever, you know, cuts these checks. Big Lou. Good or bad. I don't think nothing's wrong with it. I think this is a genius play and I'm glad to be the one to be able to point it out and see it playing out, you know what I'm saying? Which actually is worth being said. A lot of times when we, like, break down marketing plays and things like that, like usually we're doing it out of admiration. Yeah, exactly. People that like, we don't do the whole complaining. They're just doing this just like, like what did I say earlier? Usually it's like, it's because I would have did it too. That's the only reason. Remember, I wish that was me that came on this article. This is beautiful. Keep me up next time. Why did I think of that? Yeah, this is beautiful. Mason told the paper that he sent, who is Mason? I missed that in this article. Statement saying, da, da, da, da, da, da, da, da. Mason, well anyway, whoever Mason is, we'll put the article below so y'all could probably read through all that. What we just went, Mason told the paper that he sent Ghostwriter a direct message on social media after the song's explosion and organized a virtual roundtable discussion with the Recording Academy to understand further the powers of AI Ghostwriter attended the meeting with a distorted voice further hiding their identity. I missed all that. Whenever that happened, that sounds weird. That's interesting. I knew right away, as soon as I heard that record that it was going to be something that we had to grapple with for an Academy standpoint, but also from the music community and industry standpoint. It's not true. They could have ignored it. They ignored dozens of albums and singles as part of it all the time. Like I just not embraced it. I don't understand that. Like that record, I mean, maybe you said from a Academy standpoint, eventually through, because of what AI is becoming capable of, are y'all implying that, yeah, that record was so good, we were gonna have to decide whether or not it could be submitted? I don't know. As if they haven't dove bigger. Right. When you start seeing AI involved in something so creative and so cool, relevant and of the moment, it immediately starts to get you thinking, okay, where is this going? How is this gonna affect creativity? What's the business implication for modernization? The Recording Academy announced artificial intelligence protocols earlier this year. Okay, so they're making way. Only human creators are eligible to be submitted for consideration for, nominated for, or when a Grammy award, the Academy stipulated. A work that contains no human authorship is not eligible in any category. The Academy may disqualify any entry in a particular category if it determines in the Academy's sole discretion that such entry does not incorporate meaningful and more than de minimis. I'm sure that means like the minimum in Latin or something like that. That's just gonna be my guess. Human authorship that is relevant to such category. So the Academy offered a definition of that term, de minimis is defined as lacking significance or importance. So minor as to merit disregard. So the minimum around like something like that, right? Or significant. Okay, anyway, I think that's enough, right? Y'all should go listen to that 21 Savage Travis Scott AI. I think that one was way better personally as I told y'all than the Travis Scott weekend one. I would play that one. And I don't know a Chirante, you know, if this was on Utopia, it might be in the top five on Utopia in my opinion. But insult to who, man? It's a compliment to the authorship. Oh, which by the way, if this is being submitted for discussion, that means they're acknowledging the writer of this because he wrote the lyrics, all right? He has to be a recording Academy member then. Yeah, cause I think don't you have to be a recording Academy member to not be on the vote. Yeah, you gotta be on the vote. Now I was wrong. You gotta be on the vote not to submit. Hold up, hold up. All right, here we go. It says in order to submit to the Grammys, a person must be a member of the recording Academy. Damn, there it is. Here's another quote. It says to be submitted for a Grammy consideration, a recording must be entered by members of the recording Academy who are either professional or voting members. All right, that doesn't fully smoking gun the track itself, right? All right, this is like to be submitted, a recording must be entered by members. Yeah, cause he made the argument that he knows somebody. All right, you can not be a member and I submit for you. Yeah, but then like I said, my argument to that will be in order for them to claim the human aspect of it, that means that the ghostwriter will have to be registered as a songwriter, which means they know who he is. They at least know his name. Yeah, I think, I mean, that would be a fair assessment. Yeah, cause he got an alias. Then I think about, I don't remember even asking me for my ID or nothing when I signed up to be a recording Academy. I don't remember no ID check, no background check or nothing like that. All right, so we are out of time, but for those of y'all who are listening at this point, please let us know if the person who is actually a artist or a writer, producer on a track, it has to be a member of the recording Academy for that track to be submitted as well. We know that to put something, to make a submission, all right, you have to be a member. So for me to say, hey, Jacory should be considered cause he wrote a dope track. I have to be a member to do that. But does Jacory have to be a member for him to be considered? Or does he then have to become a member? If anybody knows those details, let us know. Let us know. All right, that is yet another episode of No Labels, Necessary Podcast. I'm Raymond Sean. I'm Corey. And we out. Peace. Appreciate you for watching. If you like content like this, you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at nolabelsnecessary.com and the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some views that we do on YouTube. We get straight to the information. There's play by play in courses that give you a breakdown of every step that you should do to get success. And you have the ability to have communication with us. We get on live talks, a lot of cool things for members and it's free just to hop in. 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