 And what I'll simply draw for them in real time is this is how your day is going to feel so that they have this expectation upfront and they're not wondering why they're feeling certain things and they're not questioning if they should be feeling certain things. So at the start of the day I'm going to tell them as I draw it. I'm going to say you're going to start here and you're going to feel a little bit frustrated and then slowly towards lunch we'll start coming up and getting excited and then after lunch we'll start again it won't feel great then we'll do lightning demos you'll all be excited then we'll create concepts you'll be worried that your concept won't be good and at the end of the day we'll sort of end in the middle not 100% sure of how you should feel because the second day is where a lot of things get resolved and now throughout the day when we're at an exercise I can tell people look we're here now and that's going to be where you're feeling a little bit frustrated that's totally normal.