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STL Startup Challenge - Triflare (2013)

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Published on Jul 24, 2013

Triflare is a triathlon/athletic apparel company designed with every level of the woman competitor in mind. Our mission is to provide women athletes on all skill levels with gear that is beautiful but hard driving, daring but unrelenting, uncommon but competitive...just like the women who choose Triflare apparel. Triathletes display an impressive amount of self-discipline and controlled energy; we offer them the chance to show these talents with flare. Triflare is 100% owned by Andrea Robertson who is the founder and CEO. Andrea has competed in 80 triathlons in the last 13 years including the national age group championship in 2009 and qualified for Team USA to compete at the World Championships. Triflare's graphic artist is Kim McClean, a triathlete herself. Laura Kathleen, a local established fashion designer and Project Runway All-Star, helped create the fashions for Triflare. Our other team members are the athletes that wear Triflare while accomplishing their fitness goals.

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