 Bah, what's up everybody once again it's brand man Sean and today I want to talk about working on a video I just dropped and Nicki Minaj came across the fact she wants to change the barbs to the kingdom. She wants to rename her fan base and the barbs ain't having that shit. This actually could have been predicted because you have a strong fan base that does rock with you hard but they built an identity around this name that has been in place for some years now. It's understandable that Nicki especially when you look at her third phase transition from the whole Barbie look to being that just mature woman and kind of and more reserved probably thinks it's the natural evolution of her brand and she wants her fan base to evolve with her but it's just not a great way to do it. So here's one way to do it. You have a fan base that has been a part of your journey and been following you maybe allow them be a part of choosing the new name or at least just bringing up the idea to them what they think and what the new name might be so they continuously feel a part of your journey. I actually don't like that option but that's an idea. You want to make sure that what you do actually fits into an overarching long-term strategy so just letting fans choose something random might not be the best idea. So I'm going to go through a strategy that could have made her transition into a new name for her fan base a lot less painful for everybody and anybody can use it. Quick story. I got a homeboy named Marcus that I've known for years and somewhere around high school I started calling Marcus Marquisha. It was just like a joke. So I'm going around bothering him all the time just saying what up Marquisha? What up Marquisha? But one day I guess Marquisha became too long for me and I just started calling him Quisha. He would actually answer when I called him this stuff by the way but it was kind of more so his way of just acting like he wasn't bothered at all until I stopped. Probably didn't realize how persistent I was but the point is when they all of a sudden just hit me with that while Marquisha was kind of like a play on his name, Quisha to anybody hearing it for the first time would be like who in the world is that because it sounds in no relation to Marcus. But what's your point though? My point is Nicki Minaj should have had a transition period of some sort where maybe she did Barb's Kingdom or Barbie Kingdom some kind of nuance where for a while she could brand it as that and it just sounds like hey Barb's I just want y'all to know that y'all are royalty and then eventually in a few months or next year she just starts calling the kingdom as shorthand and then next thing you know nobody's actually thinking about Barb's as something that doesn't exist anymore has been killed off it's just a natural evolution that happened with zero pressure at all because you're not gonna keep people from using the term ever again anyway but that's it I thought that was a perfect instance to kind of bring up a strategy that you guys might use in your own free brands for your art or whatever else you got going on. Y'all know what to do hit that subscribe button.