Wow over a million views now...over a million people having a brief insight into Kanye's personality.
Kanye West unleashed an amazing outburst after failing to take home the gong for 'Best Video' for his 'Touch The Sky' promo at the EMAs.
Crashing the stage as friends (label art director So_Me and video director Jérémie Rozan) of the winners Justice V Simian collected their silverwear for 'We Are Your Friends', the hip hop star spat, "F*ck dis! (My video) cost a million dollars, Pamela Anderson was in it, I was jumping across canyons and sh*t! If I don't win, the awards show loses credibility. Nothing against you (J&S), but hell man."
His verbal tirade left audience members gasping but it didn't end there.
After the show the offended star continued to vent his spleen in the press conference.
He told the world's media he was upset because he had "the best video."
"I haven't seen (the Justice V Simian video). Possibly it could have been quite good but no way better than 'Touch The Sky'.
"That is complete bullsh*t, I paid a million. Obviously it's not all about the money, but the response it got transcended everything, it really made great TV.
"It took a month to film; I stood on a mountain; I flew a heliocopter over Vegas. I did it to be the king of all videos and I wanted to walk home with that award."
Funnily enough there is no footage of this on you tube, I wonder if theres any particular reason for this!?!