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BCAFM Conference 2015: Strategies for Successful Product Pricing

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Published on May 4, 2015

Presentation by Michelle Wolf (Farmers' Markets of Nova Scotia and Whole Green Heart)

One of the biggest challenges producers and farmers' market vendors face is knowing how to price their products. During this workshop we will look at the twin components of successful, sustainable pricing. One: A frank discussion about money mindset and why your beliefs about yourself, your product, your worth and your competition are keeping you stuck in low-price, commodity thinking. Two: A winning pricing formula that accounts for costs plus labour plus profit in a way that feels fair to you and your customers.

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