 Welcome back to why in the morning the hashtag to use is hashtag entrepreneurship Tuesday all matters pertaining business and still entertaining you when it comes to music in this particular session I am so sure at least me I love t-shirts and putting on jeans and most of the time when it comes to design and the printing aspect of it it displays personalities and interest so and also face mask and speaking about face masks we have a couple of them of different sizes are labeled with our station that is at why 254 so it's why 254 imagine follows across all our social media platform that is at why 254 channel so they come with different sizes so this is more larger than this one this is more small size why 254 imagine across our social media platform that is at why 254 channel at Michelle as she is where you can find us across all our social media platform so getting to the conversation on this particular session so we are talking about as I said mentioned earlier t-shirt face mask overall fabric printing and design business joining me in studio is the CEO of Piju's fabric Eric Jure thank you very much for creating time to be with us Eric thank you very much good morning thank morning to you and thank you again for this beautiful mask they come in different sizes yeah I'm so happy that I got a couple of matching eyes and also for you guys we'll tell you how you can reach out to him and get yourself a couple of other goodies yes yes so Eric for someone who is meeting you for the first time please Eric Eric Jure soy okay Eric Jure is the founder Piju's fabric designers and printers those established in the year 2008 we actually told we are holding the business and yeah we have been doing good that is over a decade yeah okay but the business must be good yeah yeah every business is good and it has its charges so I can't complain about it okay we are good all right okay Piju's fabric Piju's yes initially three core to me she cannot go away in the what are two of you enough for Piju's he can manage a Peter Jure Peter Jure is my big brother we started it together with him and Eric so that would be generally talk of Piju's fabrics but over time I took over I took over the business yeah 12 years down the line now yes 12 years down the line okay but initially starting how did you come up with this idea and how how did you even discuss discover that you're passionate about matters on design and printing on fabrics okay initially me I loved branding even in high school I it was in me that I wanted to do something to do with branding so even in my advanced ages I did fabric design and then I proceeded with it as a career as a passion all right yeah okay so proceedings took a high school then what do you know you know you're a huge college I can't even find a fabric design I'm printing mm-hmm talk up oh me so you're going to do and I don't know because I can't I got up so tomorrow you can't you don't be a shot yeah because that is okay yeah when you're starting off with cancer yeah what are the some of the equipments that you had with answer like the couple of essential Did you even have a team? But what I like about that is that you used what you had at that particular time. Yeah, yeah, yeah. So from there, how did you develop to actually having equipment? Okay, we started marketing ourselves in schools, high schools and boarding schools, especially the marking of, okay, where we started? We started marking of school uniforms. You know those labels that you see, students wearing G-admission numbers, 35, that is where we started. We started with time, we started applying school uniforms. Then they became now. Okay, so for someone who is watching this young person who wants to start a business, probably even in fabric printing and design. The person has an idea, but he or she doesn't know how to go about it. What is your opinion on this? Okay, what I can tell anyone who wants to start this, okay, me personally, I am a teacher and I am a brand owner. I am a shop owner, I train you how to do it. And I am a business owner, I am a person who is a business owner. As in, if you are passionate about it, you can do it. Okay. So you don't need educational background or... This is what I train. I don't know how to work. Okay. You know it's branding. If anyone wants to start a business, I can tell them, yes, I can do this for you. Let's speak about patience. It's this particular career, my project, in particular work when it comes to coming up with projects and just implementing them. There are a lot of things to do. There are a lot of patience. So what happens to the microwave generation? They are people who want to just make it big very fast. You cannot succeed. You have to start somewhere. You have to start as in... If you have a job, you are branding, you can do it. Even 1,000, you can start with 1K. With 1K, I mean, 1K is important. If you want to do it, I do branding of t-shirts. If you want to do it, you pay for it. If you are impressed, fine. If you are not impressed, fine. You have to start somewhere. Where is the 2K? You can order 1,000 or 2,000 t-shirts. Because you cannot do it. You have to go to Mahadi. You can do it. Okay, Eric. Let's look at which year was the business stable enough to sustain itself? Let's see. It took 6 years. 2014. 2014? Yeah. 2014 was when I was 30 years old. When I was 6 years old, I was 10 years old. When I was 4 years old, I was 30 years old. What level of dedication and willingness did you put into this business? Dedication and willingness. Going back to patience, the amount of dedication and willingness did you put? Okay, what did he did? Most people, when they think about moving from employment to owning your own business, you are running away from age to 5. So, on the other side of owning your business, the level of dedication and willingness you put into this business? What I did, I did marketing. Not other things, marketing. You did marketing yourself. How did you guys do marketing yourself? I visited a friend of mine. I visited him 5 minutes back. He was very good. He went to a coin institution in Germany. He was very busy. He had Y254. He had a T-shirt brand called Y254. He wore a mask. Thank you, by the way. He had a mask. I had a mask called Y254 brand. I said to him, I am COVID. I am working in a company. I am a customer. I believe in myself. I am a customer. In this business, is it possible to work from home? Considering COVID-19 and we are just trying to avoid movement and everything, if someone is watching this and thinks about getting into the factory, design and printing, is it something we can do it back at home? To be honest, I don't have a job. Because we need machines. Now what we have done, I am a person. I have a job. I have 10 employees. I have 5 in shifts. I don't have a job. But I work in a small business. I work in a small workshop. I work in a small business. I have a job. Okay. Speaking about employees coming into shifts, just to maintain the guidelines and prevent the spread of COVID, what are some of the challenges that have actually come with COVID-19 when it comes to your business? Well, I have to lay off some people. I don't have a job. I have a job in China. Most of my clients are companies. Companies like the factory and the mango. I don't have a job. I don't have a job. I don't have a job. I don't have a job. And you don't know when they will open. So you have to cut down costs. Okay. Let's go back to marketing. How do you understand your value in the market? When it comes to the printing and design of business, there are so many in our country. How do you actually price your product? When? What do you look at when it comes to pricing? When it comes to pricing, I look at the quality, the quality of the material. And I share fast with the client. So I say, come and get a t-shirt. I can get you a t-shirt of 800. I can get you a t-shirt of 500. I can get you a t-shirt of 300. It is up on you now the client to choose the type of the t-shirt that you want. Yeah. But I usually insist on the best quality because of my reputation. I can get you a t-shirt of 300. After three, four days, I can get you a t-shirt of 500. I can get you a t-shirt of 500. I can get you a t-shirt of 500. And I like to get you a t-shirt of 500. I love referrals. That is why I insist on the best quality. Referrals is one of your ways of marketing yourself and getting your clients. So I like to find that when it comes to the issue of pricing, if I want a custom made design, the price differs. Does it become more expensive? If you want to get a brandy or brandy in the form of t-shirts or even face masks, so there is a custom design they want. Does it differ with the customer design? Sometimes we consider even the quantity. Like now, Michelle, you want one t-shirt. Yes. This other person wants one thousand t-shirts. Definitely. I see. Definitely. You talk about the same. Absolutely a lot. Let's look at how many hours do you work in a day? Together with your employees? To be honest, it depends. Before the cafe was... We would even go for night shifts. Ah, okay. So people would come in during the night and the other would go actually home? Yes. Before this lockdown, people would come in during the night. People would come in during the night. They would go for six hours. They would go for a night shift. How are the orders on the face mask? The orders on the face mask? Actually, this is what has sustained me all the time with COVID. I have a lot of work here. I work here. Circumstantial, yes. Yes. Even when we were producing body bags. Oh, really? Yes. And tell me about the fabric and the quality of this face mask. This one is the three-layer fabric mask. Three-layer? Yes. Okay. If you look at it well, it can penetrate and learn. It has a what? It can penetrate and learn. Can I? Oh, yeah. It's quite thick. Yeah. Okay. It's a three-layer fabric mask. It can penetrate and learn. Oh, okay. And the texture is quite soft inside, yeah? Yeah. Okay. Right. And they come with different sizes, right? Yeah, yeah. Okay. So how much does one go for? Okay. One goes for 100. Oh, right. If I... Oh, that's if I want my face mask to have my name that is. Yes. Okay. Yeah. Like the one you have now. Okay. Let me show you mine. And it's... I love the texture. It's quite very soft. Yeah. Oh. You see it. All right. This one is customized with your name. I see. And does it come with a difference when it comes to the way... because I see that the one... No, this one is a different design. Okay. Yeah. All right. So price also depends on the... how many, the quantity. Yeah, quantity. If you want 500 pieces, of course I cannot give you a hundred book. I have to cut the charges. Yes. Nice, nice, nice, nice, nice. One thing that I love about this is the texture and how comfortable it will be for one just to put them on. And I think I already have a face mask. Yeah, you have one. Thank you very much. Yeah. Nice fabric here. So how can you guys get you on social media? Facebook page, pages, fabric designers and printers. Or you can reach me on... on phone or 724-212-029. Okay. Guys, back at home, you had from the pages. That's how you get quality products at affordable price that is... All you have to do is follow pages across all the social media platform and get yourself lovely face masks like this. I'm feeling myself all the way. I try to fit for channel is that you can find us across all our social media platform at Michelle. Ashira is where you can reach out to me. Make sure you don't have that doubt. Be coming up with another interview right now. We are going for a short musical break.