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Published on Feb 13, 2011
www.applewebmaster.com Apple declared the 'i' in iMac to stand for "Internet"; it also represented the product's focus as a personal device ('i' for "individual"). Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. "There's no step 3!" was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum.