 Okay. So we're in 2021 already and it's here. We're already halfway through January, if anyone is also surprised like I am. Again, thank you for taking your time to join us today. We're going to be looking at our non-profit tech and marketing trends for this year. And I'm Jenna Dallet. I work with Square Operations Manager. I've been in generally the technology space since 2015. And I am surprised by that in a lot of ways because in general I like people and I've done a lot of things with that. I've been a reporter in the past with a fundraising manager for a non-profit before being on the tech side of the table. And so it's a privilege to get to talk with you all about the trends that we're seeing and hopefully what that can mean for your organization. Like I mentioned, I work with Square. We are based generally in Dallas, but also what does that mean? I think we're all remote. It means we can be based anywhere. We work specifically with nonprofits and member associations, providing technology strategy, hosting and maintenance, ongoing support, outbound mail support, and in specific software, which you see through both CIVI and Salesforce. And so you can learn more about us at square.com. But more interesting, who are you and why are you here? Maybe you are the marketing team for your organization. Maybe you don't really have a marketing team and you're really trying to think about new opportunities, or you're new to your job, or you're in charge of all the fundraising efforts that are happening. My goal and hope for today is that everything that we talk about, the purpose will be to raise awareness to have you see a little bit of what's already happening in the world and how does what's happening relate to how you and your team engage your community and live out your mission. So how can you see opportunities and basically do the same thing in the same old way or maybe see a way to do the same thing in a new way to have a different impact and to live out what you're doing. And where I want to start is before I dive into a bunch of specifics is this resource. I feel like this is my favorite, favorite resource right now that I've been going to for about three months. And one of the organizations that we work with that square gets credit for it, but you should also check out they're called hosts for humanities, and they're kind of a brand new organization that's kind of the, like an Airbnb but for those who are traveling because of some sort of medical emergency and the team that put that nonprofit that organization together, then they all happen to work professionally within the usability space. There's been a lot that I know I've learned from them, just the fact that they're the mission and what they do is benefiting so much from the fact that they have all these heuristics in mind and so it also encouraged I know you're all in front of the computer right now to check out and I put the link at the bottom of that slide that in group.com, and then their usability heuristics and I want to actually take a moment before we dive into more general broad trends to kind of walk through these when I said in the beginning about how I hope today can be a way for you to kind of see the old in a new way or see opportunities that exist. I think that the this guide and their kind of 10 usability rules in a sense can be this foundation for the way you think about and look at your work so we'll just run through first 10 of them and then we'll run through 10 more things of other completely separate things, but I want to touch on each of these so they're number one rule about the visibility of system status. You can think about that as an indicator in life of like you are here on a map that if you see a map, you're looking in a park you're in an airport, the dot you are here in a guide for what's next and we can think about that with our systems and the technology that we're doing in a way we're having people flow through the environments that we engage with them online. How can they know where they are. What is the status that they have within the system. The second one is great match between the system in the real world so anything that you are doing. Hopefully, you're doing it in a way that you're speaking your users languages that you're using words phrases concepts that are familiar to to the user already not redefining a word that already has a definition. So like I said, these are kind of specific rules but if hopefully you all have the website pulled up and we'll kind of star that to look at later because I think these usability heuristics can be such a solid base for then everything else that we talk about during during this training together. And so the the concept for number two is just never assume that your understanding of words or concepts will match those of your users to use what what people already know. The next one is about user control and freedom and it's about how within our online spaces. People make mistakes and we know that and then they can get lost or confused. And that's why you have a health number, maybe someone signing up for membership or they're trying to make a donation and something unexpected happened. And that's why you have to be navigated to a space within within your website that is not where they intended to be. And so an example for what it means to give a user control and freedom is how within your digital spaces you can have kind of that emergency exit just like we have in our physical spaces. How can you get out of here. Fourth one consistency and standards this is this is my favorite. So there's this kind of this law within this usability space that people spend most of their time using digital products, other than yours. So we're talking today about how you can get more attention, more engagement increase the impact. And we can also recognize at the same time that the people are spending the minority of their time in your space right we spend our time holistically across all kinds of different platforms and spaces and in person. And so that means that a user's a user experience and their expectation of your environment is actually set separate from your environment it's set by every other tool every other space that they're using and kind of the behemoths in some way or leading that like Google search auto complete searches. Different standards that exist somewhere else because of some sort of massive technical team and and budget that that entity has, but then because of people's experiences in those environments they take those expectations into your space and so behave like everybody else in a sense right how we how we can stand out, but not have the usability of a website be something that people have to make up new within your environment. And the last one here is air prevention. And I used to always talk about we can solve that with help text right like if something seems confusing. Let's throw a sentence underneath it and explain it away with help text but you have to be trying within your online spaces in whatever online space that is should be hopefully preventing errors from occurring. So then you don't even have to have that sort of help text. So, the next one will get through these 10 and then we'll go kind of big picture but I really hope everyone pulls up that article and spend some time with it, because it's also about can benefit even your processes and how you communicate with each other. If they're more efficient ways for you to do the same process within your organization, and not just looking at the communication that you have with your external community. The sixth rule is about recognition, rather than recall which basically means minimizing the amount that your user has to remember. So, the longest I worked anywhere is in public libraries, so spanning all of high school all of college. And I know the Dewey decimal system really well, but also libraries know that other people don't and so they will like label pets, you know, and label cooking cookbook so someone isn't expected to remember what number in the Dewey decimal system that is. So, to offer help within the context that it's needed within your environment. Another way to do that is with their seventh rule of flexibility and efficiency for use we can think about that with shortcuts, and how people if they are really tech savvy maybe don't need to go through a whole process that you have within your website, and that there's certain options and maybe an online form or an application or a membership sign up. An example of this would be, often you can give people quicker access to things if they can first log in to your system, and then they can much more efficiently complete an action, instead of having them first go through this whole process fill in a bunch of information that is about you. So think about those shortcuts and the way that can divide your audience into kind of two different groups those that are completely new to the versus those that are have a known relationship and that you have information about them. The eighth is about design right it's less is more that and we know that and I think design standards and you see that with the beautiful templates and Squarespace or Wix, how much more simple. The interface is in comparison to looking at a website from the 90s, which is a small print and long menu options, lots of words. And that I think is becoming more and more the standard and we see that changing even with new app development, or your space and so always holding that in priority with less is more and you'll we'll get to some specific audiences, then we get into more of the what's ahead to know why this especially matters when you're when you're reaching out to a new audience. The last two are pretty similar about helping users recognize from their own errors. So basically, this is where your, your tech partner comes in play, you know, if there's a way to if there's an error message have it be in English and not code. And what can be done if a user is experiencing some sort of error within your system how can that be expressed within plain language, and give them a way out to take the action that they are intending to take. And then, lastly, that the best system doesn't need any documentation, right, that it's, it's very obvious how to use it. So whenever possible then if you do need to provide help support guidance in some sort of form or application process or donation flow that you present that support within the context, and in the moment that the user is taking that kind of action. Just to minimize the things that a person is having to juggle and think about in order to engage with you. We've kind of taken an immediate side trail, because this has been, like I said my favorite resource for the last three months because I think these usability guidelines. So we touch on so many different things that we do within our work, and I do think that spending some time with them can create this kind of foundation for how you're thinking about interactions and what you're building, where you're spending your money and your technology investments, and then also as a backdrop to now, everything we're going to talk about ahead. So, let's shift gears a little bit, and kind of look at the some 1010 of the marketing trend so we're staying virtual. I officially as of last week signed up and then now paying money for virtual yoga. I was holding out all last year and it's like the best $40 a month now I'm spending and it's not, it's not strange at all. So I think there's a benefit where we're all getting more used to the fact that this is how this is where we've had to be. There's going to be more straddling of in person gatherings but still an appropriate not reading this for that to scale and so even if you're having something small that is in person, are there opportunities for you to add a virtual component to it. I think a lot of you probably saw some of the savings that virtual brought right that there's some major event costs like venues that are no longer needed. Or I know my brother, he works in visual audio, and he was talking about how the standards for video quality have significantly changed you know we're working in our kitchens. We have our pets running through our screens and it turns out we all still have the same brains, even if we're showing up in a different physical space and that we respect each other's brains right because this is this is the way and how we show up to work. So this is this is going to stay we're going to continue to be virtual and to to embrace that and to think about that as that was part of your strategy forced last year and now it can be intentionally part of your strategy moving forward. And there can be the benefits from that of the engagement that you can have with this bigger community like we can even have today. Since it doesn't matter where you're calling in from you could be a wake in the middle of the night on the other side of the world, and just wanting to learn. So the next step is here comes Gen Z. So who is that that that's the generation that was born in 1996 and later after that and as of 2021, they will be 25. And so this generation is the most socially conscious generation that has existed yet say yet who knows what's ahead of us. And also, you'll see at the prime age for charitable giving and the way to engage that charitable giving. There's a, I saw this great article about philanthropy philanthropy teams. It's a word that's better read than trying to say out loud philanthropy teams of young people using pocket money to change the world right the way that folks can individually have pride and own something that they really care about and then the way that they share that with their community. So a generation where self proclaimed being very entrepreneurial, or especially socially entrepreneurial, and how you can engage this, these folks who are growing up like all of us in your work so you need new board members. What sort of volunteer opportunities do you have, and also part of communicating to generation is what channels are you in and how is your message. This is sort of the end of the word document era right. So this is having short engaging messaging clear calls to action and in the appropriate channel where this, this community is this audiences which is, and most ways social media and the changes and social media that exists. Related to that how is digital advertising changing, and we saw a lot of changes in 2020 where Instagram they broke a billion users tick tock, took off the United States with over 100 million active users SMS marketing is on the rise. If you just stop and think about all the different kinds of text messages you get, then you'll probably realize how much more you engaged opted in gave out contact information to organizations that are engaging you in a new way. So a lot of that is the shortened distance between kind of the click to donate sort of the like the Amazon checkout process of, I want to buy immediately in the middle of the night. You know that button should like go away after 11pm or something. But we're making that easy now translate that for in the nonprofit giving space of making it that much quicker to give donations through say SMS marketing of with account set up correctly, making that easy for your donors. So what are what are the channels that you're already in. How are you doing in those channels, because you have options, and the social media landscape is changing. And there's some great tools that you can use for that so this is a great tool shout out tech soup where you can even take an assessment for your digital marketing, you can check that out. And then just to see and share what you're already doing and get some tips on what you can do next based on what's in your landscape. And then there's also a variety of these tools. And a lot of these are about managing your social media presence. I've used who's who sweet and canva. You know, in the past and those both work really well to basically see everything in one place and not have to log into the individual separate channels to then allow you to have more of the clear vision always of what your strategy is what you're talking about. Are you sharing things consistently across your different environments at the same time track your analytics be able to pull reporting to then share with your boss with your board with your coworkers. And I think it's really important to unpack that the time spent within those channels is having. And on the other side to, to get out to back out if man this time is not worth it. Let's do something else. That's where the analytics matter and being able to put everything within one place can add value so. And I think all of these to some degree have kind of trial options or are free and so there's that low risk where it's not like you're having to put a lot of money on the table in that you can get that your organization can get from these tools. The next is email segmentation. I particularly like this because I live in CRM systems right for work so I think about data structure and custom information that's being collected by this organization that's different from this other organization. We are sending more and more emails all the time what like 300 billion emails every day is the latest that fortunately they're not all in your inbox, but globally. So that's a lot of email that if we could translate that into mail that we get like right now or somehow, and maybe someone stole my identity I get a lot of mail about Medicare, and I mean you can judge my appearance I'm not eligible for Medicare. So that's how I got on that list, the junk mail that we get if we think about that from a digital perspective. There's a lot of emails that are filling our inbox, even from organizations that we care about that we are not opening and we're not reading. And so that means it's time to really look at your email lists, one always make sure that you're honoring often that that's an actual, that's a law, a federal law that people need to often in order to see certain kinds of notifications from you. And then besides that the way that you can further segment to then personalize your message. Why are you sending this message to this group of people. You know, maybe that message would be better suited to another group of people. And so the I see the question the only way that you can really act on this is to take a look at your data. How is your data structured. Can you put together folks that attended at events that gave you donations that have engaged in some sort of campaign signed up for special communications from you. Can you put all of those pieces of data together in one place you have a CRM system that allows you to do reporting and filtering in order to actually see and this relatively homogenous groups, put in your people together to then have target communications. I know the one of the organizations we work with the International Mountain Bicycling Association, their end of year campaign every single year, they are segmenting more and more and more and I think they ended up creating something like 12 or 13 different online donation forms at the end of last year for the end of your giving campaign that then they were sending that have slightly different language, a slightly different default donation value on the form that were quick to set up you know it was just sort of a copy of the same form over and over and then making tweaks to those forms, and then having a lot of different emails that are going to a smaller group of people. But instead of asking all donors for a base gift of $50. Maybe this group of donors should be asked for a base gift of $250 and this other group of donors, a $5 recurring donation so that's the, the, the benefit of segmenting and you can only do that. If you look at your data structure so there's a lot of work required and a lot of review required before. You can take advantage of this. But you know, I mean, count at the end of the day, how many new deleted emails you have within your folder, and that can be a motivation to take, take this one especially serious in terms of how you're you're interacting with your audience. This next one and I apologize I had I found that photo and I just had to use it so video content. I'm so glad this is the most terrifying, you know, like mock product that exists the birthday stick of engaging people and all the most important times of your life. The point is serious about video really does rule that as of this year, video is expected to make up 82% of online traffic. And so there's there's so many different ways to incorporate that and so I'm on a I'm on a tread desk right now I have a standing desk with you know the fancy treadmill under and I've thought about what if for square I would do like Tuesday tread talk, where I just like walk on my treadmill and I talk into a camera for three minutes or you know I think like I was sharing before. You know from my brother and what he shared, we have a different expectation about the quality of video and I know several years ago when there was all this push, you know, of video always increasingly growing over year over year that the quality mattered in a different way that has been a gift of COVID where because we're all home, we're growing beards we're not cutting our hair. It's our brains that matter. You know that we, we can have more fun in the way that we present our video content of what's the behind the scenes of what your organization is doing, or what's the impact of what giving has been. So the newsletter the virtual newsletter of maybe your executive director sharing that into a, you know, a Facebook live for two minutes instead of typing out a long multi paragraph update. How can you incorporate video in a lower risk way. I laughed to about the way the discomfort with zoom and people not wanting to turn on the cameras and I'm not like passively saying all of you that don't have your cameras turned on to turn them off because they can leave them off. But that somehow it's that's different expectation about who we can be in a video versus who we are in real life right like I'm not going to, I'm not going to eat on camera because I don't want to see people eat, or like see me eat in restaurants with people. So it's like there's still this hump that we need to get over of the comfort that we have in a screen like somehow I'm just weird if I'm not three dimensional, and none of you, none of us are weird in our in our video form, and that there's a lot more that we can do with it and sharing engaging updates and just communicating about the impact that are volunteers or donors are having in the work that we're doing. The next is about re engaging all those last donors so overall donations were up in some ways that they were definitely down that they a lot of organizations they lost, they lost a lot of their donors this last year or donations became smaller. And so, this goes back to segmentation, and how you can do you even know who your last donors are do you have a system that can, that can tell you that do you have reporting capabilities to know. And if you don't that would be something to immediately invest in, or immediately seek training support in your serum system so you can pull that so you can divide your contacts again into this relatively homogenous group of people. And I have realized if not checked chat for a while so let me see if anything is happening. Great. Okay, looks like. Yay CRM. Yes, that that will keep coming up like there's with all of these there's so much work that happens in the background to live these out which is why there could be an individual session on almost all of these, and there will be in the future. I'll share the schedule again of what trainings we have coming up. And so looking at your laps donors this completely relates to what we had talked about with segmentation and having compelling messages. This is also about your donation process. Do you have a payment processor and an online interface that makes for easy reoccurring donations or making it easy for someone who was a laps donor to be known by your system to quickly make a donation. I know in our work we we think a lot about tokenized links for basically your your smart CRM system being able to send you a link that is unique to you. So when you click on it, it's auto filling information partially that already exists which then can be easier to fill in the rest of the information that's required and press donate of how can you remove as many steps that are needed between contacting someone and then having them take action having them open their their digital wallet and support the work that you're doing. And then your sustainers, then this is about reoccurring gifts in particular and this those stats are from classy about just the difference between a one time donation versus monthly reoccurring. And it's not difficult math to see how much more that adds up over time how many more dollars. And I think the most important statistics and again this is just from classy but I think even if it's a plus or minus 10 that's huge. Within one year of signing up reoccurring donors make additional one time gifts of 75% more often than your one time donor so that I mean I know that's the case for me when I think about organizations that I was especially involved in in the past. And when I had something set up as reoccurring, how much more I was staying in the know about the work that they were doing just because I was part of their reoccurring donor group they had a specific communication strategy to keep reoccurring donors in the know, because of that additional engagement, I wanted to support more in unique ways or support some special project that maybe my reoccurring gift was to general funds to a general donation. So again the the next step for this would be what infrastructure do you already have in place to support this. How clean clear is it how how prominent is it. How can those dollars be directed even in thinking of sort of a campaign way of having even reoccurring gifts benefit specific elements of your work to then make the potential for that stand out even more in comparison to just your general donation asks. So to really tie it to where you need the most support and involvement in the work that you're doing. There needs to be a presentation so Adrian mark mark on your on your notes about how much can be said about AI and chatbot chatbots and the Internet of things. So now even if you didn't know that acronym now you can know that if you ever see iot that means the internet of things so those are all your smart devices that surround you and depending on how you cough may talk and say what what sort of support do you need what can I order online for you. I'm having on all the smart devices that were surrounded by and that it's it seems like it's been owned by kind of the the business space but it's not that there's a lot of nonprofits who have already been in the space and the use of chatbots that you see already on a lot of websites to help automate questions that instead of going to an FAQ page. There's some sort of little chatbot in the lower right hand corner. This is where your existing website partner can come into play. There's a lot of options there's a lot of tools that can be used to help with this. And the flow for thinking about how you could best benefit from this so what are some of the regular questions that your team is having to answer. So help direct people to the correct member of your team and use a chatbot to help with that. So then that question goes directly into that staff members inbox instead of going through 123 processes before it gets in the right place. I know of a lot of organizations that are using this to help connect with especially human service organizations connecting with services in a different way. It's a way to also be anonymous in engagement. So depending on the nature of your work. Maybe it's important from a safety perspective that a lot of information isn't shared up front before someone can know if they can get support. I think of an organization we work with that supports victims of domestic violence and the way that they have used chatbots within their website to create a safer space for people to get help. It's a way that can't be tracked then on a phone if say a boyfriend takes a phone and looks at it so there's there's a lot of transformational things that can be done with AI and all of these new tools that are available and not increasingly either free or low cost. That's not just in a for profit space this is not just businesses that are benefiting from this. And it's also not just big nonprofits that can take advantage. You can start looking around and kind of see especially chatbots and how much more frequently they exist. Kind of the lowest hanging fruit is how long Facebook Messenger has been around right in the way that that can be integrated in with your website, and most organizations can be connected to their Facebook presence and to almost start light. Another concept I came across when I was putting together this tiny little slide that a lot of time could be spent on talking about is this idea of micro moments. Basically when we turn, we all reflexively pick up a device when we have a question or want to know what year something happened, or how to spell a word even so that we pick up our smartphones, just out of habit. To learn something new to do something to discover information, of course watching things when we're online and waiting, and that all of those moments there's a lot that AI can help interject within those moments to remind of what your work is, and remind of opportunities for how your work can engage in that work. So, like I said look for it look for in the schedule in the future and quarter two of this year will have someone do a full presentation about all the opportunities and the specific tools that can be used. But I think right now like I said at the very beginning is awareness, building awareness, having in mind, paying attention to the spaces that you're in, like that usability rule of that even you spend the most time not in your space that you spend the most time somewhere else, and paying attention to what what tools exist there and, and how you feel when you're using them to have that incorporated back into the work that you do. And the last one, or second to last is about the nonprofit and for profit connection, hopefully everyone who came today has built some great new relationships this last year, and maybe those relationships were built out of necessity as an example I particularly like, because I'm sort of personally proud of it it's this, the CEO of this marketing company is someone I went to high school with. And, and they came together with their local United Way, and a couple grocery stores and they created a website where they made it easy for you as an individual to buy a gift certificate to a local restaurant or a local company to basically put money into businesses, right to, even if that gift card was never redeemed that business is helping, you know, is getting help staying afloat, and then at the same time, then whatever was bought, then that's the amount that was also then donated by these companies that came together for grocery assistance. And then kind of that one to one match and partnership and these are the sorts of projects that can only be possible when entities joined together. And basically that we've already seen the lines blur between what a for profit is supposed to be and what a nonprofit is supposed to do and serve, and that that line is going to continue to blur and so if you haven't already. So if you think about the partnerships that you already have. Think about what those partnerships have brought you what you can bring more to those partnerships, what opportunities exist to expand the networks that you exist in. You're going to continue to see a rise of social enterprises and be corporations and again that blur of lines that exists because it's, it's cross sector is what is going to continue to make, make change happen. A lot of times those are kind of personal relationships that we can leverage that I have someone I really trust, and they work in a completely different and environment than me but that doesn't have to matter right that there can be ways of partnership and and being creative together. And the last point is my little speech about self care right like all of us are going to do our job better when we take care of ourselves and when we care about our team. I think that we've had to do that last year we should always do that every year, even if there's not a pandemic and hopefully they're you know there won't be. But this is, this is how all of these strategies are really going to come to life whatever from what we've talked about sticks with you, whatever you are thinking is most immediately actionable with the work that you're doing, you're going to do that successfully. If you're aware of where you're at where your team is at so there's this Aristotle will go in deep old philosophy. He says moral excellence comes from a result of habits. We become just by doing just acts temperate by doing temperate acts brave by doing brave acts and so. A painting I have on my wall of let us dare to read think speak and write of the idea of showing up and then if we show up authentically, then people will feel it and know it and that's where true authentic interactions and relationships and partnerships and change happens, and our communities become better places. So that's the last one that's really about ourselves but it's also about what makes all of this work possible and also something that we want to wake up to and continue to do next day. So on that, we have a lot of upcoming events. They shared a few in the beginning, but we do have a full, a full calendar and lots of different great presenters who will be sharing on each of these. A lot of these are going to go into more of the weeds of like cyber security, we didn't talk about that at all today, and so the nuts and bolts of what that looks like for your nonprofit, or Google Analytics that is changing all the time it's like if you have not logged into Google Analytics and then last three months it probably looks slightly differently, it's changing constantly and so knowing to how to take advantage of what matters with what you're measuring and how you can better take action with that, as well as the 10 common accessibility issues. So that goes back to those rules in the very beginning that I shared, hopefully everybody has gone to that website to think about our online spaces and how we're communicating to the community that we're working with, how they're able to get information, and, and how to be prepared for mobile among just a few of the things that we'll talk about. So I would love in the few minutes that we have left of just to have either people take themselves off mute, hopefully you have that power, if you don't, we can grant it. In the chat if you don't want to talk, but I would love to know some of the lessons, if we think about 2020 lessons that you've either learned that you know you're incorporating into this, this coming year the strategy that you have things that stuck out from what we've gone through today and rapid fire, just to share with each other, kind of where you're at and what you see ahead. Lovely. Thank you so much, Janet. So this is Eli in Vancouver, Canada. I'll go first just to break the ice. I think my 2020 lesson is that all the things that I thought were too hard or impossible were actually super possible. So, you know, for me really practically, getting grandparents on to zoom I would have said would be 100% impossible and I was super wrong about that. So that was my big lesson which is rethink what I actually think is impossible because when there's a need, there is a way. Eli, I'll jump in with what and Sunita you want to go first. No, you go ahead. Okay, I'll just jump in with a quick one. I work with several different nonprofits. And what we figured out is that this idea of virtual and I think Jenna alluded to it a little bit. It's not going anywhere. And even when we start doing our events and meetings and some of the nonprofits I work with do kind of competition type events. We are going to keep doing the virtual component as an add on to the in person when in person starts back up again because there's actually a lot of benefits to the virtual that we actually fought fought against it first like no no no it could never happen virtually. But now that we've done it a few times, we're saying you know what, actually, there's a lot of things that are better about virtual. How do we once we start going in person also maintain the betterness of what we learned about what virtual opens up and I think even this net squared event is a perfect example. Even when we start having the events in person we may, you know, still set up a camera and still do the stream whether it be on zoom or Facebook live or both. And that will cause why not let more people attend that aren't geographically able to, to come to the in person and there's just so many examples of that that I hear all over the place. Well, I guess I can, I can go next to just my little two cents right here that how 2020 for me was. I think, like for everyone else it was a challenging year for all of us at so many levels. Just the day face to face connections with the people just emotionally, spiritually, so many other things. And so the 2020 has has taught us how to rise above all of the challenges and still find your way to to stay connected with people professionally. I work with people directly so my reason for joining here today was to as I'm craving to speak to people and get in front of people and talk to them and get to know find out how they are doing how they really are doing in this time. How they're weathering through this storm. And so I would be very open and love to talk to people understand what they're going through at this point. If, if something I can help in any whatsoever way, I would love to connect with people through this this forum also. And I can share my information I just don't know how to send the information if anybody would like to connect I would, I would love to do that. That's what I've been doing while working virtually like we all are. It's great you can pop it in chat whenever type of contact information you're comfortable sharing if you're wanting to share it in that way. I tried and it's not letting me I'm going into the chat. There's a little blue box there that says you're writing to everyone or just the speakers so make sure it says everyone in meeting. I am clicking on the chat and. Oh, there you go now I got it. Of course. All right, I'll send it through. Where else are folks with kind of the, the, I think of stable versus new, not that those are in conflict but how intentionally business as usual versus intentional experimentation. Are you looking up for the year ahead. This is Denise and I would say I'm trying to understand better the marketing trend. My church has never been the business, which is a religious organization never really was on Facebook or anything like that until the pandemic. So now trying to get them out there and understand the marketing trends of how to, you know, push them forward is a little complicated so with me starting to come to these meetings is, I believe it's just going to help me with the technology because I'm technology savvy but then there's some stuff that I really don't know nothing about. And that was like the AI and the IOT in a chat box that's something good that I picked up out of what you said and then some of the tools I know about canva but I didn't know about a lot of the other places that's good to just go that you reference that is good for me to go look at and see what I can get my hands involved with to help the ministry go forward. So, in 2021 I'm looking forward to trying to understand it better because, as I said it's not going anywhere. And when we go back to the building we will be still in using Facebook, YouTube and all those other platforms. Yes, someone asked about slides and I'll send those out as a email afterwards with the link to it. After we wrap up. And then you can click everything that's a hyperlink. I didn't notice Eli just put in the chat group that you can get 10 free canva licenses for nonprofits, and he put the link in there of where to get those. What else you have some insights that you'd like to share with everyone who came today. And this is Delina something that I found relevant just with the pandemic and everyone working at home and this is kind of bouncing off of what we had talked about with self care and how important that is, but kind of drawing this, a very solid line between your life and your personal life, because when you are in a home environment, those things can get very conflicted. And yeah, so just having that very solid line I think is always really important for everyone to keep in mind especially in these times. Whereas, I believe Sunita said, everyone is going through different experience and different struggles. So yeah, I love that and the, the it's also the awareness to do that for yourself and the kind of the acceptance of knowing and supporting everyone you're with to do the same thing. I knew it was a couple weeks ago I attended my first zoom funeral, and then it just the live stream ends, you know, and you're no longer at the funeral. And then all of a sudden there's your email, like, well, I guess there's not new email that came in I guess I'll reply you know that's not anything that would ever happen within going to a funeral. And so, I appreciate what you shared and just that awareness that we can have like I said for for ourselves individually, but then the kind of space that we make sure to create for everyone that we're working with, knowing that that is a reality of the community that we need to talk to and have them give us donations and attend these events and that they're tired of attending. And that sort of authenticity is going to. It's it's like the inside out movie inside out where it's like sadness has a lot better time helping being bong you need to watch inside out if you haven't seen this movie, then like joy running around and pretending like everything's okay. Next. My name is Stephanie, I am from Helen's project. And I really liked what Adrian and mentioned in the chat of just really acknowledging humanity in this last year and I think on the nonprofit side of just not only with just our staff but our clients to have really walking with people more authentically and learning that it's okay to take a step back that work is not, you know, the most important priority I think it's really allowed us to sit at home with our family and loved ones, more intentionally as well as with our co workers and community so I think that is my biggest takeaway from the last year. Well, I'd love to hear from a couple more people before we close out today. I don't know what Bobby's dog has learned from a very, very cute puppy there. Thank you. That's that is Gus Augustus. He's our six month old lab boy. And been a delight in our household. Not sure how much he's learned although he's pretty smart he might be smarter than I am. He's probably learned more than all of us. I just want to say thank you Jenna and Eli for hosting this. been terrific. Talking about what we took away from 2020 and I have learned to contact and listen better maybe than I have before and it's been much more convenient, rather than have to travel to a seminar somewhere. So I see lots of good things in fact in our ministry we've made connections that we probably wouldn't have never would have without having to go virtual. And yet that opened the door for lots of people who either could not or would not have been a part of our group. There was so I typed in shadow a while ago we're going to continue, even when we can meet in person again we're going to continue to with our virtual connections and, as you said Jenna, it's here to stay and it's only helped us do a better job. So thank you for your input and wisdom today. A question for you maybe for the whole group. Do you feel like email marketing is going to kind of go away or is it just going to kind of be added to with other options as far as video marketing and the SMS marketing like you mentioned. And for instance for text messaging marketing like how do you set that up how do you begin to use that as an avenue to communicate with your with your donors or potential donors. Lots of great questions there so I email marketing is not as not going away. I think, I think that we're seeing it layered in with other types of strategies and that video, for example is part of email marketing and that SMS is, I would still say is a supplement in some ways to what's happening in email that you're communicating different things in different channels. The starting point to getting in with SMS marketing I would say would be, look at the existing software that you have. It could be that the existing software which will likely be your CRM system, perhaps has an add on ability for SMS campaign, and then there is some more general tools that then have connections in to connect with an existing CRM system. So I think the, the biggest value would be to see what you have already instead of trying to start fresh, because the big keyword with so many of these things is segmentation that that's really the takeaway whether it's SMS whether it's email marketing even video content, any kind of content creation and if we didn't talk about content marketing, much and all today but the big purchase of content marketing to is also segmentation and targeting to those who know that they need this information that engagement is going to happen in a better way. And so looking at the landscape of the tools that you already have and then if there's not anything in place there are a lot of software that are available for SMS and if you want to send or message in contact information we can follow up with some of what those tools are and the potential that then you can integrate with a system that you already have. If you can integrate in, then hopefully that means that you can take advantage of your filtering capabilities to use all the data and information that you have about your contacts events that they've attended when they've made donations, how long you've had relationships with them, all that custom data that is unique to what you collect in comparison to another organization to then have your list that then from then the SMS tool or email marketing tool, then that's where you can control the actual language. But those are two very different things and can even engage different teams. The language development is one skill set and tool and the segmentation, the data review, the data collection process, kind of the data structure that you have within your technology is a whole other type of question. So those are sometimes in some organizations even two different teams that need to come together in order to successfully have the communications that you want. So, I think you even had like one more question there. So, if I didn't cover everything that you asked, feel free to ask. I appreciate your response. Yeah, thank you. Great. Yeah, Adrienne just popped my email in chat. So if anybody has any follow up questions or comments anything you want to share, feel free to copy that. Let me know. And I love the upcoming events slide up. There are a lot of trainings coming up location doesn't matter so feel free to share these with your community. So hopefully, we can get the most out of I know that this has been live stream this is also being recorded so if there's elements of what we discussed today that you think others on your team would benefit from hearing, then you can have that copy to to share and but thank you everyone for joining really on a on a beautifully distracting day. Oh my goodness, all these things happening in the world and to have you all take some time to join and look ahead intentionally with what you're doing this year and can learn from last year. Thank you. Amazing. Thank you so much for bringing this community together. Dana, thank you Eli for providing the platform for us. Well, I want to put you to work. If the two of you've got two minutes for me. So we're planning a similar kind of trends event, bring like that we want to sort of promote across like all the net squared groups and you know and to sex soup so I think we'll bring a couple hundred people out of that all works out well. And it's formatted really around like sort of a five or 10 minute like what's your top trend so you know so it's like this but with multiple presenters. And I would love to have a member of your team come and do you know one of those 10 minute topics. I really got really excited I think I saw that in the chat to around what's happening around chat AI. You know, I don't want to totally put you in spot if that's not your topic but you think it's possible in the next three weeks to put together like a 10 minute overview a couple like here's some interesting examples. What do you think, well that's the beauty of not having to be the expert of things but the. Were you find the information and you put it together the curator maybe curator curator. I'm always a better curator than the expert of all things right like the dabbler of everything master of one. Maybe maybe three or four maybe five for thank you and I appreciate that. I think that'd be great I do I saw that I mean you should have seen the slide that specific slide like 10 minutes before when you saw me stirring in my before we officially started like what I mean these bullet points make no sense there's so much to say, and the difference between how it's not just this business thing I think we we think about targeting in such this way as if it's about the you know the floral pants that are chasing me online everywhere I go but there's a lot that we can take advantage of and do within organizations. Yeah, and I think there's a number of like from really simple things like you know there's some very basic tools built into your Facebook page already, obviously much more sophisticated things happening with like, you know, people who are doing, you know, help lines and you know suicide prevention things like that so there's a number of different approaches to that. Yeah, now that'd be great and there's a there's a lot of really great examples for how it's been successfully used and I think I prefer even the way where people can get started because I think the successful examples can be great in the moment and then really overwhelming like well that's a larger scale than what my like excited and then just fondant. Absolutely. That's great for that organization. It's just a small scrappy startup. Yeah. So, so I think the short answer is yes we'll put together something that's like a 10 minute thing don't know who the presenter but Jenna and I'll talk about it. But for the purpose of the others on the call here can you put any information or share verbally how people can sign up for that bigger event that you are. Yeah, yes. So the event doesn't exist yet I hope to go live with it this coming Monday but if you go to basically the fancy new site that you're all going to learn a lot more about very soon like events.techsoup.org is going to hold all techsoup events all of our community events. It's going to be the thing bringing it all together. I finally got permission to make this thing a reality on Friday. It's been a couple months to start bringing it all over but this event is going to be one of the, the first places where we get to sort of test out the new platform. So yeah so events. Go ahead. Yeah events plural.techsoup.org. And you'll see that's where ultimately all techsoup events will live in one place it'll be somewhat so sensible. That's great so yeah everyone look at chat if you haven't already to notice the new link. So then I will follow up with an email give you some time to plot and scheme what this this event could look like this theme within the event could look like. And I've got like a little intake form for you to say like okay we know who our presenters going to be. And I don't start notice but if you could get something in by end of day Friday. I love to go Monday, knowing that if you had to change your mind later or like oh someone else is available instead. It's not the end of the world but basically I'm just looking for like, what is the log line like what is the topic and three bullet points like it will cover these things. So, don't sweat it too much. It's all good. Lovely emails are coming your way super delighted to have your engagement with that thank you. Thanks everyone. Yeah, thanks everyone so much for joining. Thank you so much for putting this on have a beautiful rest of your day.