 Live from San Francisco, extracting the signal from the noise, it's theCUBE, covering Oracle OpenWorld 2015. Brought to you by Oracle. Now your host, John Furrier. Okay, welcome back everyone. We are here live at day two, day one of the show, day two of theCUBE. Here in San Francisco for Oracle OpenWorld, we're on Howard Street. They're closing down the streets. This is Silicon Angles theCUBE. This is our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier, the founder of Silicon Angle. I'm joined by co-host Brian Graceley, cloudanalyst at wikibon.com. Our next guest is Alessandro Florian, Research and Consulting Director for Enterprise Losers for Latin America for IDC. Another IDC analyst. Great to have you on theCUBE. Thanks for joining us. Thank you for having me. Really appreciate it. I'll see emerging markets and market opportunities are great. Latin America is booming. Can you share with us the opportunities in that market for 2016? What is IDCC there? Sure. Regardless of the economical environments that we see in Latin America, we are seeing several opportunities in the region, especially in the third platform technologies. IDC named the third platform technologies like mobility, cloud, social media, and big data. So in this sense, we are seeing a big opportunity for the cloud business in the region, especially in the 2016 because we are seeing a dynamic growth in this year, 38% of the growth year-to-year in the public cloud services in the region. Another key point is the mobility markets in the region. We are seeing that by 2018 at least 50% of the market will be mobile. So this is... What percent is the market? 50% of the markets will be mobile. In Latin America? In Latin America. By 2018. Yes. I think that's their primary means of doing work is mobile. Yes. This is a big shift in terms of how to do several activities in the region. So especially in the big countries like Brazil, Mexico, Chile, Argentina, Peru, et cetera. What are some of the market adoptions, trends in Latin America for Oracle Cloud? They have the marketing cloud. They have the database cloud. They have the big data cloud. They have the IoT cloud in a couple of months. I mean, they're going to have every Oracle-type cloud. What areas are the hottest for that region? Yes. In the case of the Oracle portfolio, we are seeing that the human talent management, this is the big opportunity for Oracle in the region. Another is the customer experience solutions. You know, around one of the CRM solutions, we are seeing that the customer experience, that the call center solutions, we are seeing part of the most important Oracle solution in the region. You've obviously got colleagues that are in Europe. You've got them here in the United States. What do you see as you talk to them? What's the biggest difference between some of those markets in the Latin American market, especially maybe something that wouldn't be obvious? Yes. In the case of the Latin America, we have a lot of SMB, small and business companies. So as a part of the small business company's trends, I think that the opportunity to grow in the SMB space is huge. Another different need in Latin America, we have a big oil and gas and the utility sector is a key element as a part of the economy. So in our opinion, the oil and gas sector, the utilities, the mining are the most important industries in the 2016. How is North America different from Latin America in terms of trends and consumption of the cloud and the technologies? What are you seeing as compare and contrast the two markets? Yes. I think that the key difference is in Latin America, the top companies, the enterprise companies are the most adopted companies in terms of the cloud. So the SMB space is maybe slow in terms of the adoption, but compared with the US, the SMB is a big opportunity for companies like Oracle. What do you think drives that? Because here in the States, the big companies are very technology savvy, but a lot of it's in-house. The small companies, the startups are using the cloud. What do you think is driving the big companies in Latin America to be going cloud faster than the smaller companies? Yes. I think that the globalization effect in Latin America is part of the language in the enterprise companies in the region. For this reason, I think that the tech savvy elements in the enterprises in Latin America maybe is one of the most important elements to adopt technologies like cloud or social business or even big data. In Latin America, the big data business is not a huge business, but we are seeing that the most important trends around the big data is the new kind of information. Like IoT solutions or maybe the telecommunication transformation in the region is one of the most important elements in this part of the transformation in the region. Oracle Open World is a global conference. What's the representation from Latin America like here from a customer-based standpoint? Can you share some insight into any kind of anecdotal numbers? A lot of customers here, a little bit of customers, some customers, some customers, small, medium, large, contingent of... I don't have exactly a number. What's your feel? But I feel that I see a lot of people from Brazil, from Mexico. This is my fourth time here in the Oracle Open World and every year I see and increase the number of the people that come from Latin America. So my feeling is that Latin America can take a good role in this part of the conference. I'm sure Internet of Things might be a big part of that. And you guys at IDC research this third platform. Talk about the third platform and we're in the stage of adoption or mindset of third platform is Latin America. In the U.S., it's platform two and a half. It's not yet three, but they talk about three. We love three. Three's great. Matt Eastwood and I love talking about platform three, but people are looking at platform two and a half because they got to build an existing stuff. What's the Latin America update? Well, in terms of the IoT adoption, it's part of the transformation, especially in the oil and gas and the energy sector in the region. In our opinion, there are the most important industries around the IoT adoption. Maybe in the retail sector or in the healthcare sector, maybe it could be one part of the most important industries in the region. We hear customers talk about platform three. We've heard some other analysts from talk about bimodal because platform three and two are so different from each other. What do you see? You're seeing a lot of platform three uptake. Who's driving it? Is it the line of business driving it? Is it IT driving it? Who's driving all this platform three growth? I think that the platform three is, the driver is the business process, the business transformation in Latin America. One of the most important service that we made in the region in the top presidents and lion business executive in Latin America, we identified four business process to transform. The first one is to reduce the organization cost. This is one of the priorities for these companies. The second one is to increase the organization productivity. And the third one is to improve the organization business process. Maybe this is the key part of the process that we need to invest in technology, invest in the third platform technologies. And the last one is the ability to attract and retain the workforce. For this reason, I think that the solutions like Taleo is one of the most important solution in the region now. So final question for you. I want to ask you any numbers you can share. Market share. You guys slicing the market down there. Is there segmentation in the numbers? How is IDC measuring the success of the cloud players in Latin America? One of the key metrics to measure the cloud success in Latin America is the first one is the annual revenues for the cloud service providers. But the second one is the number of the clients in the region. So in this sense, we are seeing that Oracle has a good position in terms of the market share in Latin America, especially in the annual revenues as a part of the cloud services solution in the region. Thank you so much for sharing the data from IDC here on theCUBE. Thank you. We're data driven. We'd love to share the data and share it to the audience. I'll give you the final word. What's the vibe here? What's the feeling in Oracle Open World this year? What's different from this year than previous Oracle Open Worlds? I think for me, it's the transformation around the cloud. Cloud is the keyword cloud. So in my opinion, Latin America is part of this transformation. The cloud is one of the opportunities to adopt new technologies, new services, and to improve several business processes in the region. Thank you so much for spending the time. This is theCUBE. We are live here in Howard Street. We're getting all the data. We're getting all the data from around. It's a global conference. 60,000 people are going to shut down San Francisco. Of course, exclusive coverage here on Silicon Angles, theCUBE. Go to wikibond.com for some great research from Brian Gray and Stu Miniman. Go to IDC and check out the reports they have. You go to siliconangle.tv and get all the videos. We'll be right back with more from Howard Street live in San Francisco at theCUBE after this short break.